Is email marketing a priority for your marketing strategy? Are you looking for the best email marketing services or software?
Choosing the right email marketing service can have a significant impact on the success of your marketing campaign. In this article, we will review the 8 best email marketing services for businesses.
Why Choose Email Marketing Services?
Email marketing is one of the most effective marketing tools for small businesses. According to the Direct Marketing Association, email marketing on average sees a 4400 percent return on investment for businesses in the United States.
This is because email marketing is simply to manage, gives you full control, and allows you to establish direct contact with your users.
It is important to know that a lot of your business success with email marketing depends entirely on the email marketing software you choose because they are responsible for making sure that your emails get delivered.
If you aren’t careful, then you will end up paying too much money for fewer features and terrible email deliverability rates, which causes you to lose even more money.
What to Look for in a Perfect Email Marketing Services Tool?
A good email marketing service should enable you to create highly pleasant email newsletters with an easy user interface.
You should be able to smoothly send bulk emails that are actually personalized and targeted without more work. This is as well as known as marketing automation.
your email marketing service must make it easy to arrange your contacts, segment users into groups, and track the performance of email marketing.
Most importantly, a perfect email marketing service ensures that your emails do not end up in the spam folder.
let’s take a quick look at some of the most popular email marketing service providers and how they stack up against each other.
1. Constant Contact
Constant Contact is one of the biggest and most growing email marketing services in the world. It is also simple to use and a beginner-friendly email marketing service.
You can easily manage email lists, contacts, email templates, the marketing calendar, and more. When you’re compiling an email list, you can also consider online tools like systeme.io to make your work easier.
Each account of constant contact gives you access to simply tracking and reporting, built-in social media sharing tools, a free image library, list segmentation, Facebook ads integration, and a powerful eCommerce integration for Shopify stores.
Their Email Plus accounts also come with powerful features like email automation, coupons, surveys & polls, online donations, and subject lines.
Constant Contact offers unmatched support with live chat, phone calls, email, and a vast library of helpful resources.
they also offer in-person live seminars across the US. This allows businesses to quickly learn the basics of email marketing and start using it to grow their small business like a pro.
Constant Contact has a 60-day free trial. After that their pricing starts as low as $21/month.
Drip is a very powerful email marketing platform for eCommerce and digital marketers. They offer a large range of tools to make marketing personalization and automation.
They offer seamless integration for all website builders including WordPress and WooCommerce. This allows you to simply add sign-up forms to your website.
Support options at Drip include live chat support, automation training, detailed courses, webinars, free guides, and excellent documentation.
People use Drip for various businesses because it allows us to send bulk emails while connecting and engaging with many customers on a personal level using their smart eCommerce marketing automation.
Even though it’s a bit pricey, we consider Drip is the best email marketing software for eCommerce websites and business owners who want more features.
Drip offers a free account for up to 100+ subscribers. After that their plans start from $49 / month which includes all their advanced features.
SendinBlue is a complete email and SMS marketing software for businesses. They are one of the fastest-rising email marketing platforms in Europe.
It is extremely simple to use a platform with excellent tools to create lovely and highly engaging emails. Their simple drag and drop tools are good for beginners with no experience in email marketing.
It includes beginner-friendly automation tools that give you to send transactional emails and segment users. It can also select the best time to send bulk emails using its AI algorithms to confirm maximum email deliverability.
SendinBlue offers a free email marketing plan that lets you send up to 300+ emails per day. Paid plans start from $25/month. You can also include SMS in your plan, but the pricing will be based on your requirements.
They have developed their premium plan to recently include more advanced features like landing page builder, CRM, and Facebook ads integration. This means users now get more features for the same price.
ConvertKit is a strong email marketing platform for professional bloggers, authors, and marketers. It is extremely simple to use and incredibly powerful.
ConvertKit makes free you to easily offer content upgrades and boost with email signup forms. It also comes with easy-to-manage auto-responders that give you to send drip emails.
A lot of ConvertKit features are specifically designed for the maker and professional bloggers that’s why we rate them the best email marketing service for bloggers.
ConvertKit offers a 14-day free trial, and its pricing starts from $29 per month. They also offer a 30-days refund policy.
AWeber is one of the oldest and most unique email marketing service providers in the world. They offer a wide range of tools for small and medium businesses to manage their email marketing.
Getting started with AWeber is easy. It connects seamlessly to most platforms including WordPress. For detailed instructions, see our ultimate guide on how to connect AWeber to WordPress.
You get access to ready-to-use email list management, templates, autoresponders, and email tracking with detailed insights.
Support options include live chat, email support, phone support, live webinars, and a vast library of how-tos and tutorials.
AWeber offers a 30-day free trial. After that, their pricing starts from $19/month. You can also signup for quarterly or annual plans to save even more.
GetResponse is another very popular email marketing solution. It is very easy to use and simplifies email marketing for all businesses.
It comes with some wonderful marketing automation tools which allow you to create automated campaigns.
With their drag and drop builder, you can create campaigns and send content designed for specific groups. These tools help you create impressive campaigns to boost your profits.
GetResponse comes with pretty responsive forms, landing pages, autoresponders, and A/B testing, and tracking. It also integrates with third-party lead generation software like SalesForce, OptinMonster, Google Docs, ZenDesk, etc.
Support is provided by phone, live chat, and mail. Their help section is full of free learning material including webinars, videos, how-tos, guides, etc.
GetResponse offers a 30-days free trial. Their pricing starts at $15 per month.
Mailchimp most favorable email marketing service providers in the world primarily because they offer a forever free email marketing service plans.
It comes with an easy email builder, segmenting contacts into groups, autoresponders, and simple tracking for analytics. It also allows you to set up delivery times based on your user’s timezones, and you can setup segmenting based on geolocation.
You can simply integrate MailChimp with WordPress, Shopify, Magento, and many other platforms.
In recent years, It has attempted to add many of the “latest” features, but having tested many of these, they are not very advanced.
Their support is offered by email, chat, and a large tutorial knowledge base. However, their support is slow and no match to the quality of service that you get from Constant Contact.
They offer a forever-free plan which gives you to send 12,000+ emails for up to 2,000 subscribers. This plan is fairly limited because you don’t get features like send-time optimization, multi-variate testing, advanced segmentation, etc. Last but not least, support is bounded to email only which is fine but as a serious business, you need reliable support that you can count on.
Their paid plans start at $10 per month for up to 500 subscribers, and the pricing increases in the growth of 500+ subscribers.
SendX is an easy-to-use and affordable email marketing software. It allows you to send unlimited email campaigns, build your email lists, and automate advanced email sequences. It offers 24×7 Live Support, a free migration service from any ESP, a bundle of responsive email templates, and over half a million stock free images for your email campaigns.
Every SendX account allows you to send unlimited emails per day, offers a wide range of professional-looking and well-optimized email templates to choose from, a simple and agile drag-and-drop editor with easy navigation, and enables catering to the mobile-users with optimization for mobile.
SendX also offers the collaborative capabilities required, if multiple users need to work on different aspects of a project.
Although advanced workflows are not available, SendX is still a great pick for those looking for an easy-to-use and affordable email marketing tool, especially for SMBs. If you are looking for an ESP that can provide you with all the capabilities you need to implement your email marketing strategy, you should consider trying SendX. It’s easy to subscribe with just an email id and no credit cards are required until you commit to them.
Pricing starts at $7.49 per month (billed annually), for up to 1000 subscribers, and goes up depending on the number of subscribers.
Final Thoughts: The Best Email Marketing Service
There are lots of email marketing services out there, and we want to make sure you select the right one for your business needs. Below are our expert’s Thoughts:
If you are a small business, non-profit, or a new blogger, then we recommend using Constant Contact. Their pricing is perfect, and the support team is absolutely Good. Their team will help you find success with email marketing right away.
If you run an online store / e-Commerce website, then we recommend using Drip because it is the best e-Commerce email marketing software. Their automation and personalization features are extremely powerful. Lots of our own businesses use Drip.
If you’re a professional blogger or simple content creator, then we recommend using ConvertKit. They offer an easy to use platform with advanced segmentation that will help you take your blogging business to the next level.
If you’re a business owner who wants an impressive marketing automation tool that combines email marketing, SMS messages, and SMTP bulk emails. then we recommend using SendinBlue. Their platform is simple to use, and they allow you to manage both SMS and email from a single interface. They also offer a fairly generous free plan which makes them the best email marketing software.
We hope this article gave you a perfect overview of the best email marketing services for business. We suggest You may also want to see our list of WordPress Plugin For Small Business