Treat your employees right, and customers will be satisfied, too
When I started my small business, I was committed to treating my employees well.
As an employee, I’d worked for bosses who took their employees for granted, and I knew how de-motivating that could be. I knew that I didn’t want to be that kind of boss.
If you want to build your small business, be committed to your employees. (Photo: reklamlar / Getty Images)
Even more importantly, in a small business, your employees are your business. Companies big and small have learned that when they focus time, attention and resources on their employees, their business thrives. But sometimes that message takes a while to get through.
“When you are growing a business, everybody spends a lot time talking about financial performance but financial performance is just the byproduct of having great people,” said Clint Carnell, CEO of a skin health company based in Long Beach, Calif., called HydraFacial.
Carnell credits much of the growth of his company, which counts celebrities including Taraji P. Henson and Cardi B among its clientele, to focusing on employees and building a vibrant corporate culture.
“Culture has been the thing that we’ve worked hardest to build,” said Carnell, who has also expanded the number of employees from 145 to about 450 since 2016.
HydraFacial teamed up with the business magazine “Fast Company” to launch “Glimpse” — a conference focusing on both employee and customer experience and satisfaction. Held in June in Las Vegas, Glimpse brought together some of the leaders in these areas.
One of them was Zappos, probably best known for their above-and-beyond customer service. But much of that customer-centric treatment actually comes from how they treat their employees.
“Zappos is a customer service company that just happens to sell shoes and clothes,” is the way the company’s Audrea Hopper puts it. Hopper described Zappos’ core value to “Create Fun and a Little Weirdness” and how that contributes to building a highly dedicated team. According to Hopper, a specially dedicated “Fun-gineering” team supports the personality of the brand by creating experiences for employees and consumers alike with a one-of-a-kind “only Zappos would do that” attitude.