Appearances are everything and when it comes to your business, it’s important to look the part in every way you present yourself to the public. Whether it’s online via your social media channels or in-person within your office and at work events.  There are lots of areas in your…

Repeat after me, email marketing works!  A recent report by Mckinsey & Company concludes that email marketing is about 40 times more effective than social media. The same study also reveals that buying happens three times faster over email as opposed to social media.  So, there is not an…

High-quality content and steady traffic are the frontrunners of content marketing. Even though some might say it is no longer relevant, selecting the right keywords and SEO defines the types of content. Content ideas do not generate thousands of visitors on their own. Without promotional campaigns and good ranking,…

When you have a distributed team, building the team-based culture you’re used to in the office may seem challenging. There are no more lunchtime gaming breaks, bean-bag chair brainstorming sessions, or afternoon walks to the coffee shop while mulling over your next client-acquisition strategy. Even though there doesn’t feel…

An e-commerce business is potentially an extremely lucrative business idea. Due to the global pandemic, the years-long shift from physical retail stores to online shopping has sharply accelerated, and online retail is booming. The e-commerce field is attractive to many entrepreneurs; however no business is easy to run without…

The prospect of creating an app is always enticing. Companies with simple WordPress websites generally understand the inherent benefits of having a mobile app in the market. Mobile apps are not just a long-term play. The short-term advantages are also attractive enough to invite businesses looking to gain ground in…

If you are frustrated by the optimization of themes in WordPress then stop. You should calm down first by taking a deep breath. It can get challenging handling software all by yourself. WordPress is a custom software development platform introduced to solve this problem with ease. In this article,…

In the time of rising competition in e-commerce and comparing each other with who’s gonna sell more products than others, who will get more ROI? Sometimes rushing simultaneously in those areas, owners often-overlooked on the fact of building a brand community. Also, It has become more important in 2020,…

When you are the owner of a small business, you have many different things that you have to keep your eye on if you hope to be successful. You wear many hats throughout the day and, without the resources of a larger corporation at your disposal, it can be…

Portfolio websites are typically built to highlight a creator’s best work. Be that a writer, a musician, a graphic designer -- you name it, everyone who has made something they are proud off wants to show it off. But those of us with portfolio sites still need to drive…