“Content is fire. Social media is gasoline” -Jay Baer. From being a student trend in Harvard to becoming a worldwide phenomenon, Facebook along with other social media platforms have slowly crept into our lives and brought a landmark change in how we live and do business. From reading the…

For any business to succeed, it will need to have a team of employees engaged with the company and committed to helping the business thrive. When a business has apathetic staff, motivation levels will be low, people will not communicate, and it will create a negative environment in the…

With Instagram garnering over a billion monthly users (and counting), it’s evident that the platform is on the rise. According to recent surveys, more than 44% of businesses (including nonprofits) say that they’re active on Instagram. And with Instagram on the rise as a social media powerhouse, more businesses…

We live in an age where everything got digitized, for example, mail, commerce, marketing, and even cigarettes. The idea of automating everything comes to no surprise as people have adapted the concept of working remotely. Reading is among those leisure activities that people have as their favorite pastime. Since…

Employee morale refers to mood-related factors that employees feel at the workplace. It is said the morale is high or positive when the workforce is generally happy and content about what they are doing. This can breathe life into the workplace while enhancing efficiency, teamwork, and productivity. It is…

Appearances are everything and when it comes to your business, it’s important to look the part in every way you present yourself to the public. Whether it’s online via your social media channels or in-person within your office and at work events.  There are lots of areas in your…

Repeat after me, email marketing works!  A recent report by Mckinsey & Company concludes that email marketing is about 40 times more effective than social media. The same study also reveals that buying happens three times faster over email as opposed to social media.  So, there is not an…

High-quality content and steady traffic are the frontrunners of content marketing. Even though some might say it is no longer relevant, selecting the right keywords and SEO defines the types of content. Content ideas do not generate thousands of visitors on their own. Without promotional campaigns and good ranking,…

When you have a distributed team, building the team-based culture you’re used to in the office may seem challenging. There are no more lunchtime gaming breaks, bean-bag chair brainstorming sessions, or afternoon walks to the coffee shop while mulling over your next client-acquisition strategy. Even though there doesn’t feel…

An e-commerce business is potentially an extremely lucrative business idea. Due to the global pandemic, the years-long shift from physical retail stores to online shopping has sharply accelerated, and online retail is booming. The e-commerce field is attractive to many entrepreneurs; however no business is easy to run without…