What is guest posting?
You might have heard of guest posting or guest blogging previously. However, let’s make the matters clear by explaining in-depth about the guest posting services and the opportunities they provide.
When you publish an article on your own blog, it is simply called a post. If you create content for another website or blog, it will be considered as a guest post there. The author who has made that article is known as a guest.
Where to find guest posting websites?
Before creating a post for another blog, you should thoroughly think of where it could be placed. Make an overview of other blogs that might be relevant to your industry of operation. Consider using Adsy, guest posting service, to save your time and find the appropriate websites for posting your content rapidly.
There is a variety of blog writing websites that might be relevant to your niche or sphere of operation. Posting your articles there will open up a range of guest blogging opportunities for you. Before writing a post, you should keep in mind that there are several criteria and requirements each guest article should adhere to.
How guest posting benefits your business?
There are lots of guest blogging opportunities these days that your business may benefit from. Whether you are in doubt about the relevance of guest posting services within your SEO strategy, see the overview of benefits they provide.
Expanding your network
When you want to allocate your blog post on another website, you need to communicate with the website administrators or the website holder. Even if your request is rejected, you will get to know new people and businesses. Thus, collaboration with blog writing websites conceals an immense potential for broadening your personal and professional networks.
Growing brand awareness
This aspect of guest posting is particularly useful for new companies and startups which have recently entered the market. The more blogs contain information about your business, the more recognized your brand would be. Read more tips on how to increase the growth of your brand effectively.
The companies with years and even decades of business activity could consolidate their place in the market. By creating guest posts, well-known companies may remind of themselves as the amount of other companies’ announcements is growing exponentially each year. Meanwhile, the number of newly established businesses with strong marketing campaigns is also increasing.
Enhancing traffic
Creating a guest blog post on another website helps you to increase organic traffic to your website. The article should contain your business description and the products or services you offer. Incorporating the link to your website from the guest blog post will generate more traffic.
In general, when other websites link to yours, this means a lot for the search engine while ranking. Learn other link-building business tips to enhance traffic to your website and strengthen domain authority.
Expanding audience
When the blog posts about your business appear on other websites, it is obvious that the number of people seeing those is growing. As a result, your target audience is gradually expanding.
You need to realize that it is also important to make guest posts on those blogs whose audience intersects with yours. Otherwise, the people reading your articles won’t be likely to follow the link to your website to get to know more about the services you offer.
Getting feedback
Usually, each blog post has a comment section where people write down their impressions, questions, and suggestions. The more posts you will make for other blogs, the more feedback from various sources you would get.
The voice of the customer has always been valuable for the further development of the company’s strategy. Based on the comments, you will understand what should be improved, added, changed.
Things to consider before creating a guest blog post
In order to make a decent article to be posted on another website, it is necessary to take several preparation steps. The recommendations mentioned below will help you to understand what topics and approaches would be appealing while creating a guest blog post.
Explore the host blog
Once you have chosen the appealing host blog, do deep research of it. Explore other topics and make sure that your article will discuss the subject that is not mentioned there yet.
Learn more about your audience
Detailed information about the target audience and potential customers is crucial for any business. Based on that, it would be easier to write about particular products or services that would be in line with the interests of the target consumer group.
Run competitor analysis
If you are in doubt of what path to pursue while preparing to write your guest blog post, see what your competitors are doing. Thus, you will have an idea of what strategies would satisfy your expectations and which would not.
How to create an outstanding guest post?
When you know enough about your target audience and the host blog, it is the right time to start preparing the article itself. Keep in mind that the quality of the written content is crucial. The tips provided below will help you to create a post that would be appealing to readers.
Make a preliminary research
Decide on the topic you want to write about and make sure it correlates with the host blog’s main idea. If you write about something irrelevant, the readers of that host blog will not probably be interested in it.
Create quality content
As the amount of information is increasing, the quality matters more than ever before. Your audience would want to read about something they do not know yet. Also, choose the appropriate style and language that would make the article easy to read.
Format the article
The way the post looks might be even more important than the content itself. The visual representation and formatting, including the paragraph length or font size, greatly influence the perception of information.
Use visual elements
Complementing an article with graphics, images, or charts is an addition to the recommendation above. Visualizing the data is a great tip for any content creator.
