Outstanding Ways To Drive Optimum eCommerce Customer Engagement

In this age of advanced technology and faster responses, what’s the major reason which pulls the online sellers behind in terms of user engagement. Why they aren’t able to accumulate that customer power which automatically takes them to the zenith of e-commerce success?

It’s just the matter of proven ways that sellers and eCommerce owners need to adapt to grab qualitative user engagement. This is the era where people can buy everything online. E-commerce industry has witnessed so many changes from past many years but the biggest transformation online sellers noticed is the way users engage with the brands and their associated products.

In the race of winning users’ hearts, many eCommerce stores lag behind and are unable to impress users dramatically. To reduce their hassles and to provide them fruitful paths, we have accumulated a few proven methods that are the prime reasons behind better & increased e-commerce user engagement.

Do have a glimpse:

Build Intuitive eCommerce Navigation

Excellent web design plays a significant role in grabbing customer’s attention and a great majority of people agree with this. If you are an eCommerce store owner, you need to build a storefront with an appealing layout and smooth navigation. This helps customers find their path easily and reach the product they are eagerly searching for. Customers mostly stuck to the point where they find it convenient to move ahead. Else, they prefer to leave the non-appealing website. So, without any doubt in mind, start working on your store’s navigation and make it worth-exploring for your prospects.

Upload Valuable Content

Every web-page must have quality content uploaded for the users to understand. Creative and valuable content lets the users stay on the page for long which generally increases the traffic and e-commerce engagement rate. Apart from the product pages, you should also focus on distributing creative content on different social sites and other revenue generating platforms. It is said that good content not only attracts customers but also helps determine their state of mind.

Smartly Use CTA’s

Enticing calls to actions lead users interaction to the next level. Users quickly get attracted with the CTA and the purpose written over it enforces them to click it for once. If you also want to make it happen with your e-commerce store, designing compelling CTA’s will help you attain great customer base.

Utilize All Important Platforms

It would be an added advantage if you promote your products over all the revenue generating and social sites. Doing this will publicize your brand and all the associated products on a large scale. There’s no one who doesn’t use social media. Introducing your eCommerce storefront on social media will help engage the customers better than any other methods. It’s the best way you can choose to quickly increase commerce user engagement.

Create A Great Image Gallery

Images have the power to solely divert customers. Thus, it would be fantastic if you add business’ relevant, exquisite and appealing images to your storefront’s gallery. This will add a charm to your site and provide users with an additional area to explore your excellence. There is no doubt that you can conveniently gain user’s attention by preparing an image gallery including pictures of best-selling products and the facts you think are positive for your brand.

Final Thought:

The list of proven ways will be considered as the finest way to drive quality traffic to an e-commerce website. Using these tricks may make your store one of the best and competitive shopping sites. You can achieve all your desires only by utilizing the given tips properly and under expert guidance.

About The Author:

The author is an eCommerce web development professional at Sparx IT Solutions. He is highly engaged in making e-commerce stores more lively and user-friendly for customers. Apart from his development skills, you can also have a glimpse of his excellence in writing where he generally drafts topics related to e-commerce improvement.

8 Mobile Advertising Strategies That Will Surely Boost Your Business Growth

In 2014, the number of mobile users exceeded desktop users, and it continues to grow every year. Therefore, mobile advertising is vital to any business or brand.

Without a proper mobile advertising strategy at hand, how do you know that your mobile ad campaign is successful in creating brand awareness and generating sales?

If you’re looking for mobile advertising strategies, then this post is going to be your resource. You can go through it one by one, to ensure that you use it in your next advertising campaign:

Get started with Google Adwords

The most significant part of the mobile ad market is Search Ads. Google AdWords gives different services for mobile advertising. Aside from that, these are usually text ads, so you don’t need to come up with an ad banner to get started.

You can create an AdWords campaign that’s mobile-specific. Meaning, it only explicitly targets mobile devices with full web browsers. You can also create AdWords bids specifically for mobile searches.

Moreover, it’s possible for you to control the costs by setting a maximum daily spend. Afterward, you can track your AdWords mobile performance so that you can focus on improving your conversion rates.

Build your site a mobile landing page

Even if your current site is mobile-friendly, it’s possible that it’s might not be the most effective destination for your mobile ad. That’s precisely why you need an efficient landing page that’s designed to turn those mobile visitors ultimately into paying customers.

Your mobile landing page should link directly to your main website. What’s even more important is that it should indicate your address on the map, your opening hours, store number, and the location you serve.

You can setup your site with other features as well, like fast help support and an online appointment scheduling system that’s related to the pitch you created in your ad.

So, if you can create a mobile landing page on your current website platform, then excellent. If you haven’t, then a mobile landing page doesn’t need to be included in your main site.

Personalize your ads for your target audience

For your online advertising strategy, behavioral targeting and personalized ad content are vital as it can help you boost your mobile conversions.

Also, no matter what platform you’re using for advertising, a majority of users won’t put up with irrelevant ads.

Take the time to think about your target customers. Who are they? How often do they use their smartphones, and how regularly do they consume mobile content?

That’s where dynamic creative optimization technology (DCO) comes in.

Through this technology, you can better customize your ads so that you can know your target audience just a little bit better.

Always include your business contact on the ad

For prospects to call you, you have to minimize the barriers.

Instead of showing a typical headline when showing your ad, directly take users to your landing page, and include your business phone number on the ad.

Doing so will help reduce the barrier between you and your prospects.

Usually, if users want to get information quickly from your business, a phone call is required.

Keep your ads lightweight

Ads tend to be annoying especially if it interrupts a user’s attention. Added to the fact that it’s a slow-loading ad, and users are going to have a negative experience with your brand.

What’s even more shocking is that according to a study, approximately 44 percent are using ad blockers because of ads with slow loading times, which ultimately affects their user experience.

So, here are some practical ways to deal with the problem:

  • Don’t place a hosted video content or too many images on the ad. For the best user experience, make sure that all of the ad elements are compressed under 1000 bytes.
  • Make sure those ads are under a majority of apps and publisher websites. See that you have a ‘polite load’ support. It ensures that the lighter file is loaded as the content page loads.
  • Don’t use flash and other incompatible technologies for serving.

Incentivize your mobile ads

People will always love free stuff. That’s why, exclusive deals, special offers, and promotions are potent tools in letting your mobile audience act on your ads.

But keep in mind that although incentives are great for advertising, it becomes harder to stand out in an overcrowded ad market. People aren’t taking immediate action.

At times, there are too many steps involved in the offer such as redirections and email confirmations that they lose the buyer along the way, even before claiming the offer.

So for your ad to be effective, you have to make the entire process easy for your customers.

Use social networking sites

Don’t just sit there and wait for your ads and post to garner clicks. Instead, you have to focus on reaching out to your target customers and building a solid relationship with them on social media.

If you can’t afford a social media manager at this point, you can always ask members of your team to “like” posts and leave relevant comments on social media.

Think about it, every comment or like functions as a hyperlink to your social media profile.

Your efforts can be further boosted if you spend money on ads on Facebook, Instagram, or Twitter.
Invest in In-App Ads
In-App Ads are rapidly growing in popularity mainly because of the shift in consumer behavior. More and more tablet and mobile users are turning to apps first when they’re opening their devices.

However, it doesn’t mean that you should completely ignore mobile web advertising. It merely suggests that you should also put a fair budget on spending on in-app media.
Over to You
So, there you have it. Keep in mind that these strategies will work best if used together. While it may take an inordinate amount of time and effort to implement at first, just be persistent in your efforts, and you will see significant results in the long run.

Author Bio

Bryan Mixon is the owner of AmazeLaw.com, the website building for solo and small firm attorneys and also known as one of the best mobile advertising agencies. He has been building websites since 1999 and has spent his last four years helping companies like HubSpot, Mill33, and LivingSocial. Bryan knows from his personal experience how difficult it can be for small business owners to get their digital marketing off the ground, so he built AmazeLaw as a great super-simple place for solo attorneys to build their sites, collect leads and get on with their days of doing lawyerly things.

Make an Amazon Affiliate Store With WordPress

Do you want to make an Amazon affiliate store with WordPress?

You can sell products through Amazon affiliate store from Amazon.com as an affiliate and earn a good commission on every sale. Due to less overhead, the Amazon affiliate store is the easiest to start at the time.

Here are some main points or steps we are going to follow to make an Amazon affiliate store with WordPress.

  1. What is an Amazon affiliate store?
  2. Get started with Amazon affiliate store and WordPress
  3. Sign up for the Amazon affiliate program
  4. Add affiliate products in WooCommerce
  5. Resources to increase your affiliates
  6. FAQs about running an Amazon affiliate store

Lets Start…

What is an Amazon affiliate store?

An Amazon affiliate store promotes products that are listed for sale on Amazon.com.

If you are a store owner then you can send traffic to Amazon by adding your affiliate links to the products. Users will redirect to Amazon if they will complete the purchase then you will get your affiliate commission on every sale.

when you are an owner of an affiliate store, you don’t have to worry about manage orders, ship products, and keep track like a traditional online store.

Amazon store is too popular because you can start an affiliate store with very little money and choose from millions of products listed on Amazon

Get started with Amazon affiliate store and WordPress

You can start an Amazon affiliate store with WooCommerce plugin because it’s the most popular solution for any online store based on E-commerce. WooCommerce is using by millions of eCommerce based websites all over the world.

You will also need a Hosting account on good Hosting company, a domain name, and an SSL certificate if you want to sell products on your website.

Basically, a domain name costs around $14.99 / year, web hosting costs around $7.99 / month, and SSL certificate costs around $69.99 / year.

If you are a beginner, then this is quite a lot.

Thankfully, Hostinger, a fastest and value for money recommended hosting providing company, has agreed to offer our users a free domain name, free SSL certificate, and a discount on web hosting.

Basically, you can get started for $3.95 / month.

Once you have installed WordPress, you’ll reach the WordPress dashboard which looks like below image.

Now, you need to install a good theme and plugins as you want, also you need to install the WooCommerce plugin. For this blog I am installing the Daron theme, it is very nice and it is fully supported WooCommerce For more details, see our step by step Post for how to install a WordPress plugin and how to setup Daron WordPress theme.

After activation, WooCommerce will start the setup wizard to choose the currency, payment methods, and location etc.

Since you are setting up an affiliate store, you can skip the setup with a click on ‘Not Now’, it is on the bottom of the page.

If you need in the future then you can configure each option in the setup.

Sign up for the Amazon affiliate program

Now you have installed WordPress, theme and WooCommerce plugin, you have to sign up for an Amazon affiliate program to start adding products with your affiliate ID.

Go to the Amazon Affiliate program and click on the ‘Join now for free’ button.

Next, you need to log in with your existing Amazon account using the email address and password associated with that account.

If you don’t have an Amazon account, then you need to create one.

Once you are signed in, now provide payee information and answer questions about your website. Follow the on-screen instructions to complete your profile.

After completion of the associate account, your application will be reviewed and approved by Amazon.

Add affiliate products in WooCommerce

WooCommerce is the best plugin any affiliate store WordPress site. It is very easy to add external affiliate products to your website on the WordPress site.

To start importing products, you need to go Products » Add New page.

First, provide a title and detailed description in the post editor.

After that, scroll down to the product data meta box and select ‘External/Affiliate Product’ under ‘Product type’ from the dropdown menu.

Now enter the product Affiliate Link. You can get the affiliate Link from your Amazon Associates account. Simply search for the product and click on the get link button.

Copy the URL from the popup and paste it on your product edit page in WordPress.

Note: You have to leave the ‘Price’ field blank because this will allow users to check the price on Amazon.com. Policies of Amazon’s affiliate program do not allow you to manually enter price information.

You need to provide a short description of the product because this description will appear on the product page, product category pages, and search results.

You can add a product image and more images for product gallery.

Now, you can click on the publish button to make the product page live on your website.

Repeat this process for adding more affiliate products to your website. Once you have added a few products on your site from Amazon, you can check the shop page on your website to see the products in action.

Resources to increase your affiliates

You have done set up your Amazon affiliate store, now you can focus on growing your business.

Fortunately, there are many plugins and resources that will help you grow your site.

You can start with SEO and optimize your WooCommerce store for search engines. You can see this blog for best SEO plugins to optimize your website for better results in google rankings.

Blogs about good products will increase your site traffic you can read this useful blog about Top Most Tips To Increase Your Blog Traffic

You always need to look to add useful products, helpful reviews to your website.

FAQs about running an Amazon affiliate store

Here are some question and answers that everyone wants to know.

1. Can I use the original content from Amazon for product pages?

Ans. No, you cannot use the original content from Amazon because Amazon has a strict content policy where you are not allowed to copy product content directly from Amazon.

Most affiliate stores add their own product descriptions, get images from the product manufacturer’s website.

2. Can I add affiliate products from other websites?

Ans. Yes, you can add affiliate products from another website. This will be useful to grow your earnings.

3. I live outside of the United States, can I join the Amazon Affiliate program?

Ans. Yes, Amazon allows affiliate program for other country users.

4. Is it necessary to disclose about my affiliate partnership?

Ans. Yes, you need to disclose your affiliate partnership because Amazon’s program policies and the US laws require you to disclose that you’ll earn a commission when users buy a product.

All websites are required to disclose affiliate partnership that use advertising or affiliate marketing to make money so.

5. Can I promote Amazon products on other websites without creating an affiliate store?

Ans. Yes, you can add affiliate links to your blog posts or through other social media platforms like Facebook and Twitter

We hope this article will be helpful for you to start an Amazon affiliate store using WordPress. You may also want to see our blog for OWASP WordPress Security Implementation Guide.

If you liked our article, then please subscribe to our YouTube Channel for WordPress video tutorials. You can also find us on Facebook.

How To Add Product In Mojo Marketplace

Add Product Instructions

Let’s Start selling on MOJO Marketplace!

  • be sure you have activated your Seller Storefront Account.
  • A Click on ‘Seller’ on the left-hand side.

  • Click the green button that says ‘Activate Storefront‘.

Start Add Product

  • Clicked ‘My Products’
  • and Click the green button ‘Add New Product.’

Meta Information

  • Write here Product name
  • Write here Product tag line
  • In ‘Type‘, click the dropdown menu and select one of the categories.
  • 1. “Themes & Templates”  2.  “Plugin & Templates
  • In ‘Category‘, click the dropdown menu and select one of the categories.
  • “WordPress, Joomla, Magento” etc.
  • Select Subcategories (maximum 5)
  • Select Tags (Maximum 3).
  • Or Fill all required fields and then click the ‘Next Step’ button.

Details Page

  • Write Here Product Description
  • Fill the price

  • Fill Product Version
  • Write Product Demo URL
  • Select Software Version
  • Choose Widgetized or High Res.
  • Click Compatible Browsers.

  • Fill Product Features.
  • Fill all required fields and then click the ‘Next Step’ button.

Assets Page

  • make sure all your Images are the correct sizes.
  • Hero Image 1180px x 660px
  • Square Thumbnail 160px x 660px
  • drag & drop image

  • Large Thumbnail 260px x 156px
  • Screenshots
  • drag & drop image

  • Add your product file zip
  • Add your product Demo file zip

  • Add your product Documentation file zip
  • Add your PSD file zip
  • product changelog fixed update etc.
  • Fill all fields and then click the ‘Submit’ button.
  • Mojo Marketplace Plugin Portfolio Gallery Premium


Mojo Marketplace is very amazing and Site. You can Buy plugin and theme or templates by mojo, mojo market palace site is a very trusted site. so you sell your plugin and theme or templates or more product and earn money.

This blog how to add the product in mojo marketplace. so you carefully read this blog.

The Most Common Password Hashing Methods For Securing Your Ecommerce Platform

In 2018 password hashing is becoming more important than ever for both ecommerce website owners and people who provide commercial software applications.

Protecting your users’ data is no longer a suggestion, rather, it is a requirement as consumers are beginning to consider their security and the safety of their data a top priority.

As ecommerce continues to grow at a solid rate, with ecommerce sales projected to hit just over $4 billion by the year 2020, protecting your users’ data is now more important than ever.

If a hacker or malicious actor gains access to your password database and those passwords are stored in plain text the Intruder will have access to every user accounts on your website or application.

The recommended way to avoid this is through password hashing.

Ecommerce Hacks

Without the proper cybersecurity protocols in place, ecommerce store owners risk putting themselves and their customers at risk. We don’t need to look any farther than the 2013 Target hacking to understand how and why hacking is a major threat to ecommerce platforms.

That being said, smaller ecommerce stores are at an even bigger risk than the larger corporations due to the fact that they have lesser security protocols against cybercriminals. Two of the largest kinds of cybercrimes that smaller ecommerce stores may face include phishing attacks, where user data such as their credit card numbers and login information is targeted, and credit card fraud, where hackers will attempt to extract credit card numbers and then sell them on the black market.

As you can hopefully tell by now, the security of your ecommerce store must be of the utmost concern to you, and this will require you to employ a number of security measures, including password hashing.

What is Password Hashing?

To understand how password hashing is used currently on content management systems and web applications, we have to define a few key things.

When you hash a password, it basically turns the password into a scrambled representation or ‘string,’ and you use this to avoid storing passwords as plain text where they can be found by malicious actors. Hashing compares the value with an encryption key internally to actually interpret the password.

It should be also noted that hashing is a form of cryptographic security that is different from encryption. This is because encryption is designed to encrypt and decrypt a message through a two step process, but as we have just gone over, hashing is designed to generate a string from a previous string in text, that can vary significantly with only small input variations.

An additional hashing measure that you will see is what’s referred to as salting, which is simply the addition of the characters on to the end of the hashed password to make it more difficult to decode.

Similar to salting is what is referred to as peppering. This also adds an additional value to the end of the password. There are two different versions of salting the first where you add the value to the end of the password as I mentioned above and the second that the value added to the password is both random in location and in its value. The advantage of this is that it makes Brute Force attacks and certain other attacks very difficult.

Currently Used Hashing Algorithms

You will see a wide variety of hashing methods used on passwords depending on the platform. This can also vary between content management systems.

One of the least secure hashing algorithms is referred to as MD5, which was created in 1992.  As you may imagine from an algorithm created in 1992 it is not the most secure hashing algorithm. This algorithm uses 128-bit values which is a lot lower than traditional encryption standards so that means it is not a very secure option for passwords and instead is more often used for Less secure requirements such as a file downloads.

The next common hashing algorithm that you will see is SHA-1. This algorithm was created in 1993 by the US National Security Agency. They waited a few years to publish the algorithm, however despite being developed only one year later than MD5 it is significantly more secure at the time. You may still see some passwords being hashed this way but unfortunately, this standard was decided to be no longer secure.

As an upgrade to SHA1 that the National Security Agency published, SHA-2, was created 2001. And like its predecessor, it was not specifically created by the NSA and was only standardized just a few years before now. It still Remains a viable method for securely hashing passwords.

Another password hashing algorithm that you will see is Bcrypt. The BCrypt algorithm includes a salt which is designed to protect against brute-force attacks.

One of the tools BCypt uses to make Brute Force attacks more difficult is slowing down the Brute Force operation or program that a malicious actor may be using. This means if a Brute Force attack is attempted it will likely take years if it is successful at all.

Similar to bCrypt is Scrypt. This password hashing algorithm also extends the key with additional defenses such as salts (designed to add random data to a hash function input to create a more unique output), and to make Brute Force attacks almost impossible with an additional advantage of Scrypt is that it is designed to take up a large amount of computer memory when it is being Brute Force attacked. That means it has an additional measure to extend the length of time a Brute Force attack may take to be successful.

The last password hashing algorithm we’ll see on content management systems and web applications is PBKDF2.  This password hashing algorithm was created by RSA Laboratories and like the algorithms mention before, also add extensions to the hash to make Brute Force more difficult.

Storing Hashed Passwords

After the process of hashing, and after whatever algorithm is being used does its job, the output of the password will be a scrambled hexadecimal representation of itself.

What that means is that it will be a very long series of letters and numbers that will be what is stored by the website or application in the case that a hacker gains access to that information.

So in other words, if a hacker gets into your ecommerce website and finds a database of user passwords then he will not be able to use them to directly log into a user’s account.

Rather, he or she would have to interpret the random letters and numbers to figure out what your password would actually be.

Multiple Website Passwords

Sometimes you’re going to run into situations where your ecommerce store users may need to share passwords across different services.

An example of this might be that you have a separate build of your application for mobile devices that is maybe a different technology or on a different platform as compared to your web-based version. In this instance, you would need to sync hashed passwords across multiple platforms, which can be very complicated.

Fortunately, there are companies that can help with cross-platform syncing of hash passwords. An example would be FoxyCart, which is a service that allows hashed password syncing from application to application.

Wrapping it Up

In addition to Foxy, there are many other popular ecommerce platforms to choose from. Regardless of which one you use, keeping your online ecommerce store secure before must be a top priority, and password hashing is one of the best and also one of the more overlooked security measures that you can employ today.

The more properly hashed a password is, and if it’s using the newest standards like salt and pepper ring, then basically the only way for a malicious actor to get someone’s password would be via a Brute Force attack.

And with the methods we mentioned above and the algorithms used by various content management systems, even brute force attacks are becoming more and more difficult. That is, only if you implement these tools properly.

The Ten Most Valuable Startups in the Fintech Industry

The ten most valuable startups in the Fintech industry include Kabbage, Robinhood, Avidxchange, Coinbase, and Apttus. The other five are Avant, Oscar, Credit Karma, SoFi, and Stripe. The valuation of companies exceeds $1 billion. That is a remarkable achievement for these startups because the Fintech industry is relatively new. Moreover, players in this industry compete with established and profitable firms in the traditional financial sector. How do they do it? Well, here is an analysis of the ten most valuable startups in the Fintech Industry.

1. Kabbage

Kathryn Petralia, Rob Frohwein, and Marc Gorlin launched Kabbage on February 12, 2009. However, its rise to prominence started in late 2017 when an investment round raised $250 million for the company. Today, this company is worth $1.3 billion according to estimates from PitchBook. Currently, Kabbage has its headquarters in Atlanta Georgia. It funds consumers and small businesses from this location. More specifically, it funds them directly through a tech-based lending platform.

2. Robinhood

Vladimir Teney and Baiju Bhatt launched Robinhood on April 18, 2013. This launch took place in Palo Alto, California. Today, the company has its headquarters in Menlo Park, California. It is worth noting that venture capitalists rejected Robinhood as a concept 75 times. They thought that it was unviable. Today, financial analysts estimate that Robinhood has a value of $1.3 billion. It makes money from the interest that customers have on their cash balances. Customers use this cash to trade in the financial markets. Robinhood practices marginal lending as well.

3. Avidxchange

The launch of Avidxchange took place in 2000. That means this company is nearly 20 years old. However, it is a startup because intense operations at the firm started in 2017 when it received $300 million in funding. Today, the company boasts of $545 million in investments and equity financing. Today, Avidxchange is worth $1.4 billion. It provides services such as management of on-demand invoices and accounts payable. The provision of these services occurs through an automated payments platform.

4. Coinbase

Brian Armstrong and Fred Ehrsam founded Coinbase in June 2012. Currently, it has its headquarters in San Francisco, California. Coinbase runs its cryptocurrency exchange platform from this location. This platform handles Bitcoin transactions in 190 nations. The company is worth $1.6 billion. In August 2017, Coinbase raised $108 million in investment financing. It added these funds to $109 million that it had received in equity funding in previous years.

5. Apttus

Kirk KrappeApttus founded Apttus in 2006. The company specializes in quote-to-cash software. In essence, Apttus facilitates the smooth processing of sales contracts, and it does that with the help of artificial intelligence systems. Interestingly, Apttus was relatively dormant until 2013 when it raised $329 million in equity financing. Then it raised an additional $55 million in financing in 2017. Today, the company is worth $1.9 billion.

6. Avant

AI Goldstein, Paul Zhang, and John Sun founded Avant in 2012. The company started its operations as a mid-prime lender. Then it started offering unsecured personal loans in early 2013. Avant offered these loans to consumers using its proprietary technology. This technology helped it determine the creditworthiness of its borrowers. Today, Avant is worth $2 billion with yearly revenue of $437.9 million. It operates from its headquarters in Chicago, Illinois.

7. Oscar

The launch of Oscar took place in 2013 three years after President Barrack Obama signed the Affordable Healthcare Act. This Act paved the way for Oscar because millions of people started seeking new healthcare plans. Oscar helped these people by selling individual plans to them on a digital interface. By February 2016, the company had received $400 million in investment funding. Today, Oscar has a net worth of $2.7 billion.

8. Credit Karma

Ryan Graciano and Nicole Mustard founded Credit Karma in March 2007. The company received a round of investment financing of $175 million in June 2015. That brought its total investment capital to $368 million. Today, Credit Karma is worth $3.5 billion. The company provides free services to its clients including issuing free credit scores. It earns revenue from lenders who use the platform to find borrowers.

9. SoFi

Four people came together to organize and launch SoFi, which is a portmanteau for Social Finance. These four individuals were Mike Cagney, Ian Brady, James Finnigan, and Dan Macklin. However, Mike Cagney stepped down from the company in September this year. SoFi is personal finance company that operates on an online platform. It provides student loan refinancing, personal loans, and mortgages. Today, SoFi has a valuation of $4.4 billion.

10. Stripe

Patrick Collison and John Collison founded Stripe in 2010. The company facilitates payments by individuals and businesses to other individuals and business. It handles the technical aspects of the transactions to ensure that they flow freely without cases of fraud or other impediments. Currently, Stripe is worth $9.2 billion.


Is WordPress A Right Choice For An E-Commerce Website?

Let’s start with explaining what WordPress is for those who are not quite clear about what exactly WordPress is. WordPress is a CMS, or content management system that allows you to alter and edit the appearance of your website without the use of the code.

At first, WordPress was simply used as a blogging platform but then it becomes very WordPress was simply used as a blogging platform, but then it becomes very complex and can be used to create and manage any website including e-commerce. At the same time, you will create an online shop and utilize the site for something as well.

WordPress lets you have overall control over your website. Apart from the fact that you combine online store with another purpose such as portfolios, blogs, corporate pages, etc., it provides various tools, integrations, and themes with plenty of modern online services. WordPress is compatible with almost everything online. If you are on a budget then also, it’s perfect as it’s free. So there is a variety of prices and tools to fit anyone’s tastes and pockets.

Why is WordPress a good E-commerce Platform?

Apart from the benefits already given above, here are some of the points in favor of WordPress as a platform for e-commerce. WordPress can be easily added with the help of an e-commerce plug-in. Most popular e-commerce for WordPress is Woo Commerce. It handles all of the functionality required for online selling-storefront, shipping, payment gateway, automatic transaction mails, inventory management, and much more. There is a plug-in for plug-ins themselves, letting you extend the functionality even more.

Here are some of the benefits why WordPress is good for e-commerce platform:

WordPress Themes

There are hundreds of themes available for WordPress. Only a part of these themes are perfect for e-commerce, but it still leaves space for you. WordPress themes can be easily edited, and its open-source approach will let you modify them as you want.

WordPress Plugins

When someone says that there is a WordPress plug-in available for any functionality that you like, they are not that exaggerating. Due to its widespread appeal, there is a large amount of plug-in available usually cost-free to add new functions to WordPress. Plug-in is just the word used for WordPress; these plug-ins are not very different from apps that other e-commerce platforms discuss. For example, Shopify apps.

Low-cost to implement

WordPress is very versatile, whether you prefer DIY or leaving the website design for experts. You can get your e-commerce website started for less than $100 on your own including domain name and a good theme. But of course, its popularity means that there will be plenty of experts to help you put a WordPress e-commerce together.

Why is WordPress not such a good E-commerce Platform?

  • Its popularity may also be a reason for its downfall. Due to its large installed base, it’s constantly facing various hacking attacks. Although there are regular upgrades, there is still a constant threat of getting hacked.
  • When your e-commerce business will grow, and you will need to process more orders, concurrent scripts executed by WordPress for this purpose may burden web servers.
  • Provided that you will require various plugins and added a theme to make WordPress work well for e-commerce, there may be an issue while upgrading your installation of WordPress. Your installed plugins and theme may not prove to be compatible with WordPress upgrade.
  • WordPress, its plugins, themes have to be upgraded all the time. So some of the customizations that you will make will be overwritten every time you upgrade.

Final Word

WordPress was not developed to become an e-commerce platform. It’s renowned as a blogging platform and it has led developers to cover the basic program with heavy plug-ins and themes so that it works for e-commerce too. This is the reason for the above disadvantages.
The bottom line is that if you have resources to manage WordPress e-commerce website, either on your own or by hiring a dedicated developer, then you will surely enjoy the power of customizing store as per your needs. WordPress is the right choice. But if you simply want to sell products and won’t be affected by the limitations of the online store due to hosted platforms, you will like platforms like Shopify.

From the security point of view, WordPress is secure, and you have to ensure that it remains secure by regularly maintaining, optimizing and updating it. If you can do it, you will enjoy the customization capabilities of your online e-commerce site.

About Article Contributor:

Rahul Som is a CEO and co-founder of Hopinfirst, one of the top android app development company. Rahul is passionate about SEO, Technology and management and blogs frequently on the topics.

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