Category: E-Commerce

9 Resources To Increase Amazon Sales & Marketing

What resources can you use to increase Amazon sales using marketing? Discover the most recent marketing, reporting, and research tools for Amazon retailers.

As a new Amazon seller, it might be intimidating to get your company up and going. To make the most of your online store, you must invest in premium Amazon marketing tools. Here is a list of the best tools for Amazon sellers that are currently available, both free and paid.

Marketing Solution For Amazon

#1. Amazon Ads

Amazon gives advertisers the option to pay for targeted keywords to improve the position of their products in search results. If a customer clicks on an advertisement, the marketer will be charged. Advertising on Amazon is pretty comparable to Google AdWords advertising. Amazon advertisements may also appear on product detail pages.

However, Amazon provides a wide range of advertising options, including:

Sponsored Product Ads on Amazon.
Headline Google Ads.
Product display ads on Amazon.

To Increase Amazon Sales, Tools Outside Of Amazon

#2. Helium 10

Helium 10 is a standout among the many Amazon FBA seller tools as a top option.

Marketing itself as “The Industry’s First All-in-One Amazon Software” It offers resources for:

Black Box, the main specialist research tool at Helium 10, gives you all the details you need to identify profitable product-selling prospects.

To access this information without having to search through individual Amazon product listings, Black Box offers:

  • A product’s usual monthly sales.
  • What proportion of vendors provide it.
  • How well-liked it is among the people who use it.

The annual price of helium 10 cost is around:

Starting price: $29 a month.
Platinum monthly fee: $84.
Diamond: $209 per month
Elite: $399 a month

#3. PPC Entourage

Want to maximize the return on your pay-per-click marketing investment and increase Amazon sales? You ought to look into PPC Entourage. It emphasizes crucial components for an effective PPC campaign. It also contains tools for finding the best keywords for your Amazon listings.

#4. Refersion

Refersion is an affiliate management system that has more than 500,000 users and is expanding quickly. By advertising their Amazon Marketplace with publishers, influencers, and other third-party affiliate style channels, their Amazon Affiliate Marketing Marketplace, which was just launched in August/September 2022, lets active Amazon Affiliates scale their offers.

Refersion is a tool that Amazon marketers may use to turn devoted consumers into sales affiliates and track their performance in real-time. Its adjustable settings and optimization features let you quickly get the outcomes you want. Like other affiliate marketing solutions, the Refersion platform operates in a similar manner.

#5. Nautical Commerce

The only completely functional multi-vendor marketplace platform that combines supply chain management, financial technology, and retail is called Nautical.

It is a platform for building and expanding online marketplaces for B2B businesses, brands, and retailers. You can quickly and affordably build a marketplace that buyers and sellers will like using nautical.

#6. Buy with Prime

By offering customers the same streamlined, hassle-free checkout process that Amazon Prime users enjoy, online retailers may increase their customer base. Not just Amazon, but any other online retailer accepts Buy with Prime.

To improve the user experience and speed up commerce for shops, prime advantages are excellent and are now accessible to a wider selection of websites.

#7. Jungle Scout

Jungle Scout is a complete solution for Amazon sellers who wants to increase Amazon sales, it takes care of every stage of the process, from product sourcing to marketing. You may find a dependable source of the product you want to advertise quickly using Jungle Scout’s Supplier Database.

You can rely on the trustworthy statistics offered by Jungle Scout if you want to grow your Amazon FBA business. However, you can use Jungle Scout for free for seven days if you want to test it out before subscribing.

The starting price for Jungle Scout is:

Simple: $29 a month.
$49 monthly for a suite.
$84 per month for professionals.

#8. EcomBalance

If you own an online store, EcomBalance is the greatest accounting program you can find The company was founded and is now run by two seasoned eCommerce professionals, Nathan Hirsch and Connor Gillivan. All of your bookkeeping issues are handled by EcomBalance. It links your numerous sales platforms, banking institutions, credit card processors, and payment gateways with Quickbooks Online or Xero.

EcomBalance is another way to increase Amazon sales, it offers a free trial of one month of service when you sign up, and its costs are affordable for businesses of all sizes. If you want to automate your bookkeeping and have a better grasp of your financial data, think about utilizing EcomBalance.

#9. Inventory Lab

If you’re an Amazon seller, Inventory Lab is a must-have tool for managing your inventory, displaying products, fulfilling orders, and computing profits. Utilizing this software, you may examine product profitability by stock-keeping unit (SKU), track inventory levels by SKU, and add unit expenses.

It streamlines your processes so you may concentrate more of your focus on growing the inventory and clientele of your company.

Wrapping Up

There are numerous resources available for conducting market research, finding new products, improving listings, monitoring sales, and other tasks to increase Amazon sales

This thorough overview of the best Amazon seller tools will guide you in selecting the best option for your online store, whether you’re just getting started or have been selling on Amazon for some time.

What Is CRM And How To Use It?

Software and technology choices are crucial for company growth and development and should always rely on business needs. For this reason, it might be challenging to decide between ERP vs CRM. Both systems automate processes and boost profits but deal with different tasks and purposes. While ERP is primarily used for finance and accounting, CRM enhances customer-facing business workflows. In this article, we are going to focus only on CRM.

Almost every marketing team and sales representative in today’s world has utilized customer relationship management (CRM) technology at some time in their careers. Having all of your customer’s data in one place is really valuable since it saves you from trawling through various systems to locate the information you want.

What is CRM?

A CRM is a database that handles client connections and the data linked with them, such as habits, purchases, activity, customer service history, and so on. CRMs go far beyond keeping contact information, acting more as a record from the beginning of the relationship with the client to the present stage of the relationship.

CRM technology is designed to dive deeper into your client base, knowing who, how, what, and why can help you foresee their requirements and offer answers swiftly via marketing automation. When consumers come first, they get the most satisfactory experience, which means they will return.

This brand loyalty results in key return consumers, who notify their friends in the school parking lot and write about it on social media. Customers are now performing your marketing for you. Brilliant!

How to Use CRM?

CRM software may be a strong and dependable tool for enterprises. It encompasses anything from what potential client does the first time they visit your website to how long they look at a sales proposal you gave them. When you’ve finished developing your CRM, it’s time to put it to use.

Recruit your Sales Team

Your data will be more accurate and complete if everyone uses your CRM as soon as feasible. Because adding users is the most critical stage in setting up a CRM, it should be the first step. Make a list of the benefits of utilizing a CRM, such as how it will help your salespeople close more transactions, to demonstrate that they are worth the investment. If salespeople aren’t convinced of the CRM’s worth, it will be used only infrequently. One of your best-selling books should be able to speak for you. If she uses the CRM effectively, her employees will naturally follow her lead.

Configure your Preferences

Your CRM should demonstrate your sales process. The buyer journey is divided into three parts: lead, opportunity, and customer. For this to work, you must be able to finish each step. Spend a few weeks monitoring and evaluating how potential consumers acquire your product or service if you don’t understand how your sales process works.

How long does it take to complete a deal from the time you first meet with a salesperson? Assume your sales process consists of four steps: “Connect,” “Qualify,” “Demonstrate,” and “Close.” Each transaction should have its own phase in your CRM pipeline. You’ve now established a sales procedure that all of your salespeople can adhere to.

After that, save your data with custom properties. There will already be “properties” or “fill in the gaps” about your prospect.

CRM includes information such as phone number, email address, creation date (the day they entered your system), city, and so on. Most firms want to keep an eye on a variety of topics. “Billing ID,” “Time zone,” “Product purchased,” or “Global office location” can all be added. Create these attributes before importing any data into your CRM. Finally, if you utilize a different currency, you need to alter the default currency in your CRM.

Add Contact, Business, and Contact Information

You are not the only one who uses a CRM or a spreadsheet to keep track of your prospects and possibilities. By uploading a CSV file, you may import this data into practically any CRM. Ensure that each spreadsheet column corresponds to a CRM property so that data can be readily transferred between your old and new platforms.

Assemble your tools

Your customer relationship management system should serve as a centralized storage location for all marketing, sales, and overall customer satisfaction data. You will not be required to write in-depth about your prospects and clients. Consider this approach if you integrate CRM with our Marketing and Sales. Leads that have filled out a form had a conversation with a representative, or done something significant on your website will be added to your CRM list. If they meet the requirements, a salesperson will contact them.

If the lead needs additional time, the marketing team may give guidance on how to complete a task. Its performance has also significantly enhanced. We offer a well-known platform for marketing task automation. Use solutions that already integrate with your preferred CRM, or use Zapier to link them. You could, for example, use Zapier to transmit Google Form entries to your CRM.

Create a dashboard for your account.

It would be beneficial if you had a complete picture of how your team is performing in order to provide them with appropriate guidance and direction. The beneficial assertion is that there is something called a CRM dashboard that can be customized to meet your specific requirements. You may choose which data appear on your dashboard based on your sales goals and how you operate. If your team intends to sell more of product X this month, knowing how many units of product X were sold in comparison to product Y may be useful. If your representatives have activity metrics, consider adding a column at the end of the day for “completed activities.”

Utilize Reports

The more time your salesmen have to sell, the better. It is for this reason that sending out regular email updates is a smart idea. Our sales staff receives an email every morning with a stack rating based on the previous month’s sales, upsell and cross-sell revenue, and net revenue. Using this daily digest makes salespeople more competitive and provides them motivation to work even after they’ve hit their targets. Consider sending an email that includes the rep’s new and finished activities, emails sent and received by the broker, calls made by the broker, transactions won by the representative (indicated by number or value), and the rep’s retention rate.

Insights On Ecommerce Web Development And Its Benefits

As time goes on, eCommerce website becomes the most preferable way of shopping for online users! Especially after Covid-19 struck the world, people had no option other than shopping online and getting their things delivered to their doorsteps. Now the restrictions are lifted across the world but people still tend to stick to online shopping.

This is the reason that these days we are looking at a big influx of eCommerce stores in the market. All of the eCommerce stores are competing against each other for more users and customers. Which is the reason that there is much more development happening in the eCommerce sector.

If you are a seller who wants to sell products online, then you have to consider a lot of things while choosing the correct eCommerce platform to list your products. Or even if you are a big brand owner wanting to use your frontend design with the functionalities of an existing eCommerce platform, you can do that as well now with the headless eCommerce model.

Various eCommerce is now providing the sellers with the opportunity of a headless eCommerce model to use in selling their products. Sylius ecommerce platform and many others in the market are determined to help your store represent itself in front of your customers and also in augmenting your sales.

But, as the title suggests, we are not going to confuse you with information, rather we are going to make it easy for you to understand the different types of eCommerce models and help you choose the right one for your business!

eCommerce Websites

In simple words, an eCommerce website allows the customers to buy and the sellers to sell their products and services online!

Ecommerce websites are the first preference for most customers now. As it allows the customers to easily research and browse through the available products and buy their desired products without even leaving their couch. Online shopping has made it easier for customers to browse through the products without stressing about how much time they have spent physically standing in a store!

Ecommerce websites are broadly categorized into three categories:

Vendor Specific Sites

These are the most common type of eCommerce sites. For these eCommerce websites, the brand itself develops the front end and back end of the website and monitors the processes, functionalities, and UI/UX of the website itself. Any changes that you need and want can be easily done as you are the owner of the platform as a whole.

With all this, you also have the option to optimize and promote your brand through different marketing strategies. These may include search engine optimization (SEO) to rank your website higher on Google search hence boosting the sales of your website.

Multi-vendor Marketplaces

Almost every online user knows about eBay, Amazon, Alibaba, etc. All of these websites are multi-vendor marketplace websites where the platform is owned by a different business and third-party vendors can list their products there to sell. This is the easiest way to go online instantly.

Here, you don’t have to worry about the traffic on the platform itself as you have the option to select the eCommerce website where you want to list your products. Here, along with the listing, many websites allow you to make your homepage and market your products as your desire on your brand’s account or page.

Headless eCommerce Model

Headless eCommerce is the newest addition to online selling and it has made the life of business owners easier in several aspects. In headless eCommerce, you use the backend functionality of an existing eCommerce store and are still able to develop your website according to your needs.

In this way, you have complete control over how your website should be presented to online customers and still not worry about developing or maintaining the backend of your website. In the headless eCommerce model, your front end is integrated with the eCommerce platform’s backend functionalities.

So, we can say that headless eCommerce is a hybrid of vendor-specific websites and multi-vendor marketplaces. Here, no matter what type of eCommerce model you select, the main thing for you to do is to shift to online selling to reach out to more potential customers, hence increasing your sales.

If you select a multi-vendor marketplace to list your products, it might act as the fastest way to move online. But there are certain benefits of developing your website either yourself or through headless eCommerce.

Benefits of eCommerce Web Development

Instead of discussing the options i.e. Sylius vs Magento, we have listed a few benefits for you to develop your eCommerce platform!

·  First Impression is the Last!

Developing your front end makes your website more relevant and relatable to your customers and brand. The first impression of your online store decides whether your customer stays or leaves your website. When you are developing your front-end, you have the option to make your website look as the customers want it to.

·  Optimized User Experience

It makes you able to change the front end of your website for it to be optimized. It’s totally up to you how and where to show your products. Moreover, you can own a fast-loading website by optimizing the back-end properly. Here, the headless eCommerce model works the best as the APIs integration results in a faster website for the users.

Your website’s appearance must also be appealing to visitors. A website must have high-quality graphics and attractive images with a user-friendly menu for easy navigation. Some tools are already available online to help you.

Glorify is an easy-to-use yet powerful graphic design tool that allows you to plan, design, launch, and analyze all your big ideas in one place. It is a lifesaver if you’re looking to easily create high-quality website banners without the need for pricey outsourcing. 

Glorify makes design accessible to all. Entrepreneurs, marketers, agency owners, designers, and just about any busy professional can use this tool to create aesthetic images that convert. With simple tools for beginners and advanced features for designers, Glorify provides a great alternative to other design tools out there. 

It also offers a free plan for those just getting started.

·  Apply bespoke Marketing Strategies

When you own your website, you have the option to market your products any way you want to. You are not limited to your account on the multi-vendor marketplace platform, but you can apply SEO and other marketing strategies for your website as needed.

·  Stand Out in the Crowd

Many brands are now opting to develop their websites with bespoke themes according to the needs of their customers. By developing your website, you can stand out from your competitors with your front end. Expert services, such as WooCommerce theme development, will help you get a responsive custom website that fully matches your design and required functionality.

Move your Business Online to Augment your Sales!

No matter which type of eCommerce model you choose, we always suggest our readers go online as soon as possible. As the world is moving toward online shopping, the stores available online are benefiting from more sales.

3 Common Contact Center Mistakes You Must Avoid

Memorable experiences are what drives customer loyalty—not only can they make a business, but they can also break it. And with demands for consumer service rising, even a single misstep can be as catastrophic for a contact center as failing to maintain TCPA compliance. Callers today have unreasonably high expectations and are more than happy to go elsewhere if they cannot get what they want.

In fact, most callers say that they would immediately opt for the competition because of poor service. To ensure that your customer remains satisfied with your service, you must keep errors at a minimum. This post will cover some of the most common mistakes you should avoid in running a successful contact center business.

Long holding times

There aren’t many things worse for callers than staying on the line listening to on-hold messages and music for extended periods. Patience isn’t a virtue that any consumer should experience from a contact center. After all, they’re taking away precious time from their work, family, and other things to get the support they need. And long holding times will jeopardize satisfaction levels, leading to poor results.

If your agents keep consumers on hold for more than a few minutes, you need to find ways to lower it. For example, enhancing training or some troubleshooting can help reduce inefficiencies. You might also have to start streamlining your existing operations to keep agents from wasting their time searching for the desired information. In this case, organized knowledge base systems can go a long way to improve the quality of service.

Lengthy queues

If there’s one thing worse than being on hold, it’s waiting in a queue. Don’t make the same mistake many others have of taking lengthy queues for granted. This is an easy way to frustrate and lose customers when you get down to it. Whether you recruit additional agents, shuffle your workforce around, or hire on-call employees to work remotely whenever there’s a high volume of calls, keeping queues at a minimum can make a difference in helping you deliver excellent customer service.

Asking redundant information

While annoying, many contact centers still have a habit of requesting redundant information. Beyond showing the inefficiencies of the operation to customers, it also forces calls to take much longer than it needs to. Fortunately, managing call queues are relatively easy to do. You can simply implement a system where agents can collect all necessary information to address consumer concerns at the beginning of the call. This way, mistakes can be avoided, response time increases, and the process becomes much smoother.

Unclear goals and metrics

Management must be aware of what the key performance indicators (or KPIs) and goals are and share them with the workforce. If not, your metrics won’t mean anything. Moreover, the agents will fail to meet them and fulfill client and consumer expectations. For this reason, you need to make sure that all objectives are clear to everyone. Keep them visible to your entire team to ensure that everyone is aware of what they’re striving towards and form strategies that will help them meet their goals much quicker and more effectively than they would have had without.

Failing to recognize your agents

There’s no denying that quality leadership will always be at the core of any successful business. However, without agents, no call center can achieve success, and one mistake many companies make is failing to recognize their employees’ dedication and hard work. If your workforce doesn’t feel appreciated and empowered, they are less likely to perform well and may even result in higher turnovers for your contact center. Fortunately, this is an easy trap to avoid.

For starters, create a review system that assesses agent performance and uses it to ensure that they remain accountable and help you reward your best performers. Also, always make it a point to avoid speaking in anger when an employee makes a mistake. Instead, try to wait until these strong feelings pass.

Only then should you let yourself handle any potentially stressful situations. Finally, don’t be afraid to motivate agents by letting them know what they do well, no matter how small or insignificant they might appear to be. It may not sound like a big deal. However, you’ll be surprised at how much of a difference it can make in boosting morale and enabling them to perform at their best consistently and most productive.

Conclusion

Contrary to what some might think, mistakes don’t just happen out of nowhere; more often than not, they’re caused. Even minor errors can impact a business and create potentially irrecoverable setbacks. The mistakes listed above may be obvious and easy to steer clear of. Still, it can significantly impact a call center’s ability to achieve the desired outcome.

Differentiation, Definition And Function Of SEO and SEM

These two concepts are among the most significant in the digital sphere, but what distinguishes them from one another? As you might have guessed, SEO and SEM have the same “SE” part. This SE category encompasses everything that has to do with search engines (SE), including traffic quality and quantity of the 3.5 billion searches conducted on Google every day.

Both sponsored and organic search results are included in Google search results. While Search Engine Marketing (SEM) uses various paid search ads to draw visitors, Search Engine Optimization (SEO) draws traffic naturally. Although the debate between SEO and SEM in the field of digital marketing can be perplexing.

What Exactly Is SEO?

The O stands for optimization in SEO. The practice of improving a website’s or other online content’s ranking for prominent search results on Google is known as SEO, or search engine optimization.

The main distinction between SEO and SEM is that online content needs to be optimized in order to rank higher on Google naturally. Consider it this way: if someone searched for “glazed donuts,” they were probably looking for a bakery, ingredients, or a recipe.

By using such a strategy, you can outrank other websites without having to buy advertising.

Additionally, there are 3 techniques to split down SEO to increase traffic:

  • On-page
  • Off-page
  • Technical

Before you can begin to get your content to rank higher, it is imperative that you have a thorough understanding of how search engines work. This is how you create the framework for an effective long-term SEO plan.

Our main objective is to teach you how to improve your content so that it ranks higher on Google and draws more visitors to your blogs and web sites.

Technical SEO, On-Page SEO, and Off-Page SEO

These three major routes make up the fundamental components of SEO:

In simple words, creating on-page content to improve your ranking is on-page SEO. It all boils down to writing high-quality material frequently, incorporating keywords into your on-page content, and ensuring that your metadata is written efficiently.

Off-page SEO improves areas of your website such as constructing backlinks. This component of the SEO formula is necessary for developing connections and creating content that people want to share. Although it takes a lot of work, it is essential to your SEO performance.

Technical SEO, as the name implies, focuses on optimizing non-content-related elements of a website. This would include your site’s structured data, crawlability, speed, and mobile friendliness, to mention a few examples.

After addressing the question “What is SEO?,” let’s examine the definition of SEM.

What does SEM mean?

SEM has the M in marketing. SEM, to put it simply, is SEO that costs money. SEM encompasses a variety of paid search advertising models. The budget that pays for the ad must be related to a user’s search query when using sponsored search tactics like pay-per-click (PPC) to boost visibility in the SERPs.

What is PPC, then? You, the advertiser, get charged a fee each time someone clicks on your advertisement. In essence, your goal is to draw customers who are looking for your brand’s products, services, or information as a solution. You’ll create leads, boost sales, and raise brand exposure using the PPC sponsored search strategy.

This is the sort of stuff that typically sits at the top of a list of pages and appears as a Google advertisement. It usually has to do with where and how you employ your keywords, which emphasizes the significance of having a clear plan and strategy in place. SEM is efficient regardless of the budget size. These keywords are then shown next to the searcher’s results as an advertisement.

There are several formats for these advertisements, including:

  • Ads in text
  • Visual advertisements, such as product listing or shopping ads (PDLs)

The main advantage of SEM is that it enables you to market your products to potential clients who are looking to you to meet their demands.

SEM vs SEO

Let’s keep it simple: SEM links to sponsored search, whereas SEO links to organic search. Your website’s or pages’ SEO optimization informs Google that your content is the optimal place for a user’s search. You have a better chance of obtaining high-quality traffic and increased conversions once your site is SEO-friendly.

A paid technique to achieve this presence on search engines is SEM vs. SEO. PPC advertisements assist in reaching your target market and boosting conversions and return visitors. SEM is the best option if you want to start generating clicks and conversions right away. After testing your paid advertisement, you can make changes and confirm that the traffic flow you want is occurring. They cannot be used interchangeably. They can cooperate to target audiences through search engines like Bing or Google, though.

How Do SEO and SEM Work Together?

Although they may sound like they do the same thing, the two are essentially different strategies for appearing higher on the SERPs. The purpose of both SEO and SEM when discussing how they work in conjunction with one another is to make content more visible. By optimizing for keywords that target your audience and niche, you may increase and improve the visibility of your website and appear higher in the SERPs. To determine which approach to employ when speaking to your target audience, test both terms.

Driving relevant traffic to your website is the main goal of both SEO and SEM. Both organic and sponsored approaches can be used to create the flow that results from both strategies. With the help of the data feedback from these techniques, you’ll learn more about your audience. You must have a thorough understanding of your target audience in order to develop an efficient plan for SEM or SEO.

Conduct keyword research to discover and target keywords for SEO and SEM. You can stay up with the competition more easily if you are aware of their tactics in addition to your audience’s. You can dominate the SERPs and ensure that you are seen in both paid advertisements and organic ranks by combining the forces of SEO and SEM.

When is it better to use SEO than SEM?

Knowing what’s best for your search marketing strategy will help you decide when to prioritize SEO vs. SEM in your digital marketing initiatives. SEO will be more sensible if you have a tight budget. If you can only keep your ad up for a week, you won’t get the SEM results you want. In actuality, you’ll be wasting your money instead of developing a long-term strategy.

SEO will start working if you can wait. Your keywords must be on par with your high-quality content if you’re publishing it. This is important for Google ranking. If you take ranking seriously, you can explore link-building tactics. By doing this, you may make SEO work in your favor and build up your page authority.

When is SEM better than SEO to use?

If you look closely into SEM, you’ll see that testing and launching pages will show you which method works the best. Once you get going, you’ll understand why practice and testing are necessary. Maintaining organization with a monthly budget will help you identify what works and what doesn’t.

Your results will vary depending on factors like ad wording, keyword combinations, and landing pages. To maximize the return on your advertising spending, process all the data. If you have these things in order, SEM can actually be beneficial because it functions faster than SEO. In this manner, you may use the paid SEM benefits to outperform or outbid competitors for advertising that would attract potential consumers.

In either case, a set-it-and-forget-it approach will not work for SEO and SEM. Each strategy needs to be continually reviewed, evaluated, and modified if it is to be effective.

Conclusion

Which one will you select to grow after learning the distinctions between SEO and SEM? The value of your website will unquestionably increase with time. SEM is the preferable option, though, if you want to enhance your traffic quickly and go up the SERPs.

But keep in mind that you can benefit from both. Within your search marketing plan, SEO will be one of your non-paid techniques, and SEM, including PPC, will be your paid tactics. Avoid missing out on the advantages of employing both by avoiding the SEO vs. SEM debate. While each of these has benefits and drawbacks on its own, when combined, they can provide you a significant competitive advantage.

What Are WooCommerce Development Services? 

In e-commerce, many online stores that use WordPress as their website builder opt for the free WooCommerce plugin to streamline their sales. Therefore, before we go ahead, let’s dive right into the topic.

What are WooCommerce development services?

WooCommerce is a plugin that enables eCommerce websites to manage sales and inventory more efficiently. Even though the plugin is very useful, it is best implemented in the hands of the appropriate individuals and dedicated specialists.

WooCommerce development services are intended to connect websites with a team of skilled developers familiar with WooCommerce’s complexities. These specialists can assist websites in utilizing WooCommerce more efficiently, enhancing the user experience and interface. These development services make it easier for you and your customers to use WooCommerce.

Is WooCommerce a site-building platform?

No. WooCommerce is a tool designed to make online shopping and eCommerce simpler and more effective on websites.

WooCommerce, unlike Shopify, is a plugin that can be added to an existing site or incorporated during the site’s design and development.

However, you can find many development services (such as those listed here) that will help you implement WooCommerce from the earliest stages of website development while creating your site.

How many products can WooCommerce support?

It can support an unlimited number of products, provided that your website is running like a well-oiled machine and your site is tuned to sell that number of products. 

What limitations does WooCommerce have?

WooCommerce is considered the best plugin for WordPress-hosted eCommerce websites, but one of its biggest drawbacks is that it is WordPress-specific. This means that it does not function on sites not hosted by WordPress.

Additionally, while the plugin is completely free, additional costs that can affect its effectiveness (such as development services and additional plugins) can accumulate if you’re not careful.

If we take away the fact that the plugin is relatively simple to use, it can become another task that your business must complete ensuring that it is properly integrated.

Fortunately, numerous WordPress development services exist solely to assist businesses in meeting their WooCommerce requirements. Let’s examine some of the most well-known and trustworthy places to hire WooCommerce developers.

The Finest WooCommerce Development Companies

Upwork

It’s a website that connects clients with freelancers.

However, what distinguishes them from other freelance websites is that clients (or businesses or you) post the jobs they need to be completed, and freelancers come to them.

It’s an ideal arrangement if you know precisely what WooCommerce-related services you require and how much you can spend. For example, if you need WooCommerce added to an existing site or someone to install it on a new site, you can specify your requirements and find multiple qualified freelancers within your budget.

Fiverr

It’s a fantastic alternative to hiring a full-service team. Through this, you could run a streamlined process and work with a single reliable freelancer.

On Fiverr, a website that hosts freelancers, businesses can browse a catalog of freelancers with varying skills and prices. You can filter by their taglines and prices to determine which one appears to be the best fit for your WooCommerce development requirements.

WP Tangerine

It focuses on providing WooCommerce and WordPress management and task assistance to small businesses for a monthly fee.

They provide complete services for every conceivable task you may require to be completed. 

WP Runner

WP Runner is ideally suited for small businesses, blogs, and agencies, as it assists with various website tasks and maintenance. The best feature of WP Runner’s services is that they can assist you with all the smaller, daily tasks and routine maintenance your website requires. Even though more extensive projects are possible, this business is best suited for smaller tasks.

UnlimitedWP

White-label service is committed to assisting businesses with creating and maintaining their websites. Additionally, UnlimitedWP specializes in providing clients with WooCommerce assistance.

As a white-label service, this company caters its services exclusively to digital agencies requiring a solution for all their WordPress and WooCommerce-related needs.

Summary

WooCommerce is a wonderful tool in the right hands, but if you’re a small business owner with a small eCommerce team, it can be one more thing to worry about.

Using one of these WooCommerce development services can help you feel more confident in your website’s efficiency and effectiveness, allowing you to focus on running your business.

Marketing Ideas To Boost Business Sales

The limited marketing budgets of small businesses can make it difficult to promote your company. If you’re looking for ways to market yourself to your customers without spending much money, there are a number of ways you can do so.

Due to the fact that most business owners don’t have the time to research and identify these free marketing ideas, we’ve done the research for you.

There are a lot of ways to promote your business for free and on a limited budget, grouped into three categories:

  1. Marketing ideas that are free and fast
  2. Ideas that take a little bit more work
  3. Marketing ideas that are quick and inexpensive

We’ve prepared some free strategies that don’t require a lot of time or resources (since we know that time is money).

So let’s get started with some marketing strategies you can utilize without breaking the bank.

1. Join Google My Business for free

The best free marketing strategy especially for local businesses has become setting up a Google Business Profile. Google Maps, Local search results, and branded search results that appear on the right-hand side of the Knowledge Panel are included in this listing.

To rank higher on Google Maps and local results, your Business Profile needs to be optimized. In order to optimize it, you need to verify that you own it – and this is achieved by logging into your Google My Business account.

2. Make social media posts (and interact with others)

Creating a community on social media is one of the best ways to grow your small business, express your brand’s personality, and build trust with your audience. Get involved with social media by setting up business accounts on Facebook, Instagram, LinkedIn, Twitter, YouTube, and more. The easiest thing you can do when you have a few minutes free is to do this.

What you can do:

  • Drive traffic to your website by promoting your blog posts.
  • To engage followers more, engage in direct conversations with them.
  • Ask for feedback and run polls.
  • Create quick, accessible posts by extracting information from longer content. This will make your content more digestible.

You need to keep up with your social media accounts, no matter what motivates you. Be consistent, give back, be engaged.

3. Share social media posts with people (and brands)

It’s organic reach to new audiences, building your following, and possibly even increasing sales that can help you reach your loyal followers, brand evangelists, and even neighbouring businesses. As well as encouraging your followers to tag your social media handle, you should encourage them to tag your business location in their posts.

Similarly, you can tag happy customers in your own posts, thereby exposing your business to their networks (provided the customer has given you permission to do so).

4. Don’t forget to hashtag!

Including hashtags in your social media posts is another strategy you can use for free marketing that can broaden your reach – on Instagram, Twitter, and TikTok for sure, but also on Facebook and LinkedIn.

It is possible to reinforce your brand identity by using broad and trending hashtags, but you shouldn’t use them exclusively. When you are sharing resources or giving advice, you will want to add more specific hashtags (similar to long-tail keywords). A local business should use hashtags that reflect its location. Custom hashtags are also a viable option! Your posts should contain a range of hashtag formats so they can reach their intended audience.

5. Use LinkedIn to your advantage

It is one of the most used social media sites but is often underutilized. You should not simply add network connections and sign out. Rather, engage in conversations with those you meet, post your blog content and offers, join forums and offer your contributions, and share quality content from others.

Building your brand and earning trust and respect in your industry can be achieved by educating customers and enabling other professionals to grow. Don’t forget to share the platform with your staff as well!

6. Implement local SEO

All search queries are served content that is relevant, high-quality, and accurate according to the Google algorithm. The system does not reward the winners, so small businesses are on an equal footing with larger competitors.

Starting now and continuing to work on local SEO will yield huge rewards over time; it is free, but can take some time. Follow these local SEO tips:

  • Make sure that your main website pages contain location-based keywords (such as “Portland bakery”).
  • Verify that your information is identical across platforms when you submit your information to online directories.
  • Provide information specific to the neighbourhoods you serve on your website.

7. Design and implement an email marketing strategy

Sending emails to your existing customers and to new visitors will help you engage them in your business. The top return on marketing investment is still achieved with email marketing, and though it’s not new, it’s still one of the most reliable ways to do so. Let’s look at how to make sure it happens:

  • Write subject lines that are creative and thoughtful.
  • Offer your readers an incentive in every email to take the next step.
  • A/B tests can be used to determine what copy and offers resonate with your list. Track your performance and notice what copy and offers work.

8. Prepare infographics based on data

An infographic is one of the most powerful marketing tools you can use. In addition to being visually appealing, people also enjoy sharing them, so they’re effective for generating referral traffic and links.

A designer can charge a lot of money to design an infographic for you. However, you can create one yourself for free with programs like Canva and Adobe’s free vector kits. Visme, our favourite, provides all the elements you need to create a visually appealing and shareable infographic.

9. Redeem promo credits for free ads

Often, you can find Facebook or Google Ads discounts and coupons, even if massive advertising campaigns are out of your budget. A lot of hosting companies offer advertising discounts and coupons in their service packages. Look into this. Receiving the promo is simple, but if you want to get the most accurate results and insights, you’ll need to brush up on your PPC skills first. 

10. Submit your business for an award

Businesses around the world offer business awards that can be won, which provide a badge you can use on your website. Credibility can be increased with these badges, and sales can increase as a result. Tips for marketing your award and maximizing its impact.

You should host your own awards ceremony if none are available for your industry. By participating in this award, you’ll garner more attention from other businesses in your industry, increasing your chances of building connections and collaborations in the future!

5 Essential Tips To Streamline Managing Your Ecommerce Website

Running an ecommerce website isn’t a walk in the park. You need to stay on top of marketing, sales, customer service processes, etc.

While creating and managing your site can be easier when working with a top web design agency in NJ, this isn’t always an option if you have a limited budget. 

Fortunately, there are tried and tested tips and tricks to help you manage your ecommerce website efficiently and set your business up for success.

This guide covers five tips to streamline your online store management and increase your company’s profitability. 

1. Simplify your content management 

A huge factor that determines the success of your website is the quality of your content.

If your content pieces are poorly written, your site will immediately look suspicious and spammy.

That’s why you need to manage your content creation tasks efficiently.

Using reliable digital marketing software such as a Content Management System (CMS) can help with this.

A CMS lets you create, manage, publish, and modify content via a user-friendly interface, streamlining your workflows. 

You can customize your site’s functionality and design with ease using the software’s available templates and extensions. 

CMS such as Webflow lets you add and edit content right on your live website and publish it in one click. 

Image source: webflow.com

This WebFlow development CMS makes creating your website and managing your content faster and easier. This also saves you time and money that you can refocus on other aspects of your ecommerce business operations.  

2. Automate your customer service

Spending unreasonably long hours doing manual work can hurt your company’s productivity and bottomline.

For example, your customer service team could spend a huge chunk of their hours answering emails alone.

Instead of doing that, they can leverage top-notch Artificial Intelligence (AI) customer service software with automation features to streamline customer support tasks.

With this, your customer service team can speed up assigning tickets, answering basic customer inquiries, and identifying context within client conversations. 

For example, Freshdesk allows you to automate assigning support tickets based on the category, workload, and agent’s skill.

Image source: support.freshdesk.com

The automation feature eliminates manually or randomly designating tickets to reps, allowing for more efficient resolution.   

You can also automate organizing and directing incoming silent support tickets to the right reps and teams with Freshdesk’s business rules. 

This saves your customer support team from manually forwarding tickets as they come in. 

Additionally, the software centralizes client conversations and related data for easier access and faster customer support ticket resolutions.

3. Optimize your product inventory

Ensuring you have the required number of stocks and organizing your inventory is crucial for seamless ecommerce operations. 

Failing to nail this can lead to inefficient order fulfillment processes that can ruin your customer’s experience with your company. 

The key is to optimize your ecommerce product inventory for better operational efficiency with these tips. 

  • Set par levels. Establish the minimum number of stocks you should have in your inventory (also known as par levels). 

Setting par levels prompt you when it’s time to restock your inventory. This helps you avoid running out of products — disrupting your operations and ruining the customer experience.    

  • Conduct regular inventory audits. Reconcile your product inventory regularly to determine the number of products you have in stock. Use inventory management software to streamline and even automate your product reconciliation process.  
  • Document all your product information. Keep records of all the product data, including SKUs, barcode information, suppliers, and lot numbers (among others). 

This is also useful for categorizing items and optimizing for ecommerce product page Search Engine Optimization (SEO). 

Additionally, track the cost of each item over time since this can affect your pricing based on seasonality and scarcity.   

4. Centralize your tasks 

Running your ecommerce website requires handling your day-to-day tasks and other to-dos for efficient operations.  

However, achieving this can be challenging if your tasks and workflows are all over the place. 

For example, you could use separate tools to track your projects, such as a new ad campaign, and schedule important events and deadlines.

This can easily result in chaos, leading to missed deadlines, inefficient workflows, and complicated processes that impact your conversion and sales efforts.

Centralize all your tasks and workflows with project management software. 

The software gives you access to essential tools to centralize, manage, and organize tasks across your teams. 

You can oversee your projects from start to finish, such as a webinar series on the differences between summits and conferences, all in one platform. 

Use software such as monday.com. The platform provides the necessary task management tools your team needs to create, assign, and prioritize jobs.

You can track jobs easily and see each assigned person, status, timeline, due date, etc. 

Image source: monday.com

You can also create custom checklists, use task templates, schedule deadlines and events with a built-in calendar, and view your tasks in multiple visual formats. 

Leveraging project management software centralizes and simplifies handling your ecommerce operations-related tasks and projects. 

This allows your team to collaborate seamlessly and work more efficiently. 

5. Leverage relevant integrations

While your ecommerce store’s basic tools and functionalities provide the necessary features for your operations, you can level up your website by integrating powerful apps or plugins. 

For example, integrating Mailchimp into your ecommerce website can put your email marketing efforts on steroids. 

The integration gives you access to Mailchimp’s email marketing automation features. This helps streamline your email marketing and link powerful functions with your online store.  

With relevant integrations, you won’t need to switch between multiple platforms and leverage the functionalities of every tool from one place. 

This allows you to work more efficiently, saving you time and energy for other crucial aspects of your ecommerce operations. 

Simplify your ecommerce website management now

Eliminate the complexities of managing your ecommerce website and operations by using the appropriate software and the right strategies.

While the tips in this guide are not meant to guarantee successful ecommerce website management, you can build on these tactics and make them work for your unique business needs.  

Marketing Tactics To Promote Your WordPress Online Store

The COVID-19 pandemic and ensuing lockdowns have made many customers shift to shopping online. To adapt to the change in customer buying behavior, many retailers have moved to e-commerce. With an increasingly demanding customer base, e-commerce is quickly becoming a highly competitive industry.

In such a flooded market, having a high-quality product isn’t enough to make your site stand out. You need a solid marketing strategy to promote your online store. With the right marketing strategies, you can reach more potential customers and drive more traffic to your online store.

In this post, we’ll look at some of the best marketing techniques you can use to promote your WordPress online store and grow your business dramatically.

Leverage Email Marketing

Email marketing is still one of the most effective marketing tactics for promoting your online store. Keep a list of as many email addresses as possible of your past and existing customers, prospective clients, and those interested in the products or services you sell. Send emails to your target customers about product launches, discounts and promotions, new content, and anything else you think might entice them to visit your online store.

Offer a referral discount to those on your email list to encourage them to share your ecommerce site with friends and family, which could grow your audience dramatically. You could also use your list to promote specials and sales with a deadline to create a sense of urgency and keep customers coming back for more. When used correctly, email marketing can help promote your online store to a wider audience, driving leads and sales and increasing customer loyalty. 

2. Boost Your Organic Social Presence

Today, social media is one of the easiest and most effective ways to engage with your audience for enhanced customer retention, customer acquisition, and remarketing. One of the best ways to boost your social presence without spending a fortune is optimizing your social media profiles. You can do that by using a memorable username, adding your brand logo, keyword-rich descriptions, and including a link that redirects users to your online store.

Post engaging videos and vibrant images of your products or services on your social profiles to increase interactions and drive traffic to your site. Be sure to post interesting content and use targeting to increase organic reach and ensure the right people see your posts. You may also consider hosting giveaways and using appropriate hashtags on your posts. This will help boost engagement with your followers, increasing your chance for brand awareness with their followers.

3. Optimize your site for SEO

Optimizing your online store for search engine optimization (SEO) increases your visibility on search engine results pages, drawing more traffic. Pay attention to your on-page content, including blogs, images, product descriptions and titles, and other content on your site. Naturally integrate keywords based on popular search queries into your content.

Optimize your title tags for search engines by adding your keyword naturally and in a compelling way. Each page on your website should have a unique title tag, which helps search engines understand what every page is about. Make your meta-descriptions of your site as compelling as possible to increase the chance of people searching to click, increasing traffic to your online store. Working with a team of SEO experts from Onmark SEO agency can help ensure your site is optimized for SEO the right way and in the shortest time possible.

4. Focus on Content Marketing

Apart from optimizing your site for SEO, ensure you create interesting and valuable content for your target audience. Your content should be original and relevant to help you attract positive attention, boost engagement, and increase conversions. Informational content that resonates with customers can encourage them to interact with you and increase the chance of buying from you. For instance, if your online store sells yoga products, you can create content that delivers valuable insights on the benefits of doing yoga or practicing mindfulness.

While not everyone who reads your blogs will become a customer, posting informational content regularly will establish you as an authoritative and trustworthy voice in your industry. Your content marketing can include a variety of content types to bring traffic to your online store and deliver value to potential customers. These include blog posts, guides, articles, videos, newsletters, and many more. Most importantly, be sure to make your content shareable on social media platforms.

5. Optimize Your Website for Mobile

With almost 60% of all internet traffic comprising mobile users, it’s incredibly crucial to make your WordPress site mobile-friendly. Without a mobile experience, you could be losing a huge number of potential customers. Mobile-friendly websites also tend to rank higher on search engine result pages. Optimize your online store by using mobile-friendly themes on WordPress so that your online site will have an increased online presence and be visible to potential customers, leading to increased sales and brand loyalty.

6. Take advantage of influencer marketing

Influencer marketing is one of the best-known ways to create awareness and build your brand online. That is because influencers have the power to dictate the purchasing behavior of their followers. Working with the right influencers can help get your online store in front of as many people as possible, generating more leads.

To make the most out of influencer marketing, work with a relevant influencer to ensure their following is already interested in your niche and aligns with your target audience. This keeps you from spending extra money on testing and finding your audience. An influencer can help promote your online store by sharing your content with their following. The content can include a blog about your latest product, a short video demonstrating or reviewing one of your products, or even telling people about your brand in an event.

Endnote

With these tips, you can effectively promote your WordPress online store across all platforms to drive increased traffic and generate quality leads. The good news is that WordPress provides almost every other tool essential to marketing your online store. That means you can optimize your online store for SEO, social media sharing, images, landing pages, and more right from your WordPress dashboard.

17 Tips To Create A High-Converting Ecommerce Website

Here’s a truth bomb: Converting your ecommerce website visitors into paying customers isn’t easy.

Data even shows that the median conversion rates of typical ecommerce websites range from 2% to 3%. Given these thin slices of the pie, it’s critical to optimize your website for conversions for your business to succeed.

If you’re planning to build your ecommerce website or upgrade an existing one, here are proven insider tips to create high-converting sites.

1. Aim For The Best Web Design

Shoppers are more likely to visit a well-designed website than an unappealing one.

Ensure a professional-looking website design. Place all the essential elements such as your logo, color schemes, images, texts neatly on your site to provide a seamless visual and user experience.

Having a well-designed website helps convey your brand’s credibility, allowing you to nurture trust with visitors and encourage conversions.  

Keep track of your web development and design tasks easily using the best project management software. The tool lets you organize, manage, and stay on top of your projects for efficient collaboration and workflows.

If web design is not your strongest suit or you don’t have an in-house web development team, you can always work with professional agencies or graphic designers.

2. Ensure Seamless Website Navigation

A complicated website navigation structure can frustrate your visitors and cause them to leave.

Imagine finding something you love but can’t buy because you can’t see the buy button. A situation such as this can raise your bounce rates, and you’ll lose tons of conversion opportunities.

Provide seamless website navigation to keep this from happening. A simple, intuitive browsing experience makes it quick and easy for visitors to find what they need on your site. It can encourage them to buy (and buy more).

3. Make Your Search Bar Visible

On average, 30% of users utilize the search functionality of an ecommerce website. Such quick search options allow visitors to find what they want in a few clicks, improving the user experience.

Also, website visitors who quickly discover what they’re looking for are more likely to become paying clients.

Provide a quick search website functionality to allow fast and easy browsing. Make it prominent and readily accessible for visitors.

4. Improve Your Website Loading Speed

If your website takes more than two seconds to load, 53% of visitors will abandon it. A few seconds of delay can reduce your ecommerce website’s conversions by as much as 7%.

In other words, a one-second lag may cost you $125,000 in revenue if you’re a $5,000-per-day ecommerce business.

Get rid of slow load speeds and provide a good user experience, encouraging visitors to buy from the site.

Improve your website load speed by using reliable hosting, optimizing images, and cleaning up your media library and anything that can slow down your site

5. Add Compelling Content

Create compelling content by including product images, videos, features, descriptions, and testimonials. Detailed descriptions can appeal to the emotion, enticing shoppers to click on your Call-to-Action (CTA) buttons.

However, if you’re time-strapped and not confident with your writing skills, buying blog articles from reliable writers or content creation agencies is always a good move.

6. Blend SEO With CRO

SEO is the process of optimizing content for search engines such as Google to improve your web pages’ ranking.

Conversion Rate Optimization (CRO) refers to the tools and strategies to increase the percentage of visitors that convert to your website. It focuses mainly on reducing friction in your funnel and enhancing your offer’s value.

Blending SEO with CRO can increase your website conversions because the primary purpose of SEO is to drive traffic, while CRO is to persuade visitors to perform a specific action.

Use the best content management software to streamline and simplify creating and publishing content to support SEO and CRO strategies.

7. Provide An Irresistible Value Proposition

Create a value proposition with your customers in mind.

Assess how your products or services provide value to your clients and highlight this on your website.

More visitors will get attracted and become paying clients when you offer something valuable since they can benefit from your product or services.

8. Optimize Your Website For Mobile And Desktop

Optimize your website for mobile and desktop devices to accommodate more users and potential customers. Having a mobile-friendly website allows smartphone users to access your site and buy your products on the go.

9. Design Value Packed Webpages

Ensure your web pages educate readers and motivate them into action. Doing so helps you attract and better connect with audiences and ultimately convert more visitors into paying clients.

Place valuable information near the top of your web page and include subheadings to help your visitors quickly find the sections that matter to them.

10. Make Your Sales More Visible

Who doesn’t like a good bargain? Some shoppers will purchase items they don’t need because they are on sale.

Make a concerted effort to connect with bargain hunters and ensure they find what they’re searching for straight away.

Display your ongoing sale and special offers on highly visible parts of your website to draw attention to them quickly.

11. Emphasize Your Return Or Refund Policy

Display clear, concise, and transparent return policies prominently on your website.

A well-thought-out return policy helps inspire confidence in your products or services. It can increase customer trust and, ultimately, increase conversion rates.

12. Leverage Social Proof

92% of online shoppers check reviews and feedback before buying.

The figure highlights how reviews and product feedback can influence your visitors’ buying decisions.

Testimonials can alleviate shoppers’ uncertainty about your products’ value or quality since it’s challenging to determine these when buying online.

Overcome shopper objections by displaying social proof across your relevant web pages.

13. Simplify The Checkout Process

Sometimes, all the customers want is to buy a shirt and go. If your website can’t accommodate this, visitors will likely leave without buying.

A study showed that 26% of shoppers abandon their carts because the checkout process is too long.

The solution? Simplify your checkout process.

You can implement a two-step checkout, and instead of a first and last name box, use a “full name” field. Have clients fill out their full address in one line and remove unnecessary optional entries.

You can also offer a guest checkout option for shoppers who simply want to buy and can’t be bothered to create an account on your site.

14. Offer Free Shipping

Providing free shipping is one way of enticing shoppers to buy from your ecommerce website.

If you can’t provide free shipping without any strings attached, determine the price or quantity threshold you’d have to meet to offer free shipping. For instance, offer free shipping when customers buy more than three items or buy more than $100 in total.

15. Add Bold And Clear CTAs

The CTA is a critical website element that helps visitors know what to do next. Effective CTAs can improve your click-through rate and increase visitor conversion.

Use compelling CTAs such as “Send me my copy now” or “Sign up for exclusive offers.” Use eye-catching color schemes to create CTA buttons your visitors can’t help but click. 

16. Display Your Trust Seals

Trust seals are badges or emblems to assure users that your website is trustworthy and that all transactions are secure and safe.

Trust or security seals can include your payment processor’s logo, business patents, or accolades you’ve earned.

Displaying your trust seals is an effective method to reassure your new customers of your company’s credibility. It helps entice customers to subscribe to your email list or buy your products. 

17. Use a Chat Plugin

Businesses that reply to a customer’s query within five minutes are 69% more likely to earn a sale. Essentially, the faster you can respond to and help visitors, the higher their chances of converting or buying.

Include a chat plugin on your website or provide a way for customers to contact you easily while buying.

Shoppers hate looking for information or waiting for replies, so a well-executed live chat system provides the best possible client experience.

Get that Website Up and Converting

Boosting your website conversions may not sound easy, but knowing what to optimize and the elements to tweak can do the trick.

If you implement these ecommerce conversion tips, you’re bound to see significant ROI in no time. Set your ecommerce website apart from the billion other sites vying for your shoppers’ attention and optimize it to drive conversions and sales.