Is WordPress A Right Choice For An E-Commerce Website?

Let’s start with explaining what WordPress is for those who are not quite clear about what exactly WordPress is. WordPress is a CMS, or content management system that allows you to alter and edit the appearance of your website without the use of the code. At first, WordPress was simply used as a blogging platform but then it becomes very WordPress was simply used as a blogging platform, but then it becomes very complex and can be used to create and manage any website including e-commerce. At the same time, you will create an online shop and utilize the site for something as well. WordPress lets you have overall control over your website. Apart from the fact that you combine online store with another purpose such as portfolios, blogs, corporate pages, etc., it provides various tools, integrations, and themes with plenty of modern online services. WordPress is compatible with almost everything online. If you are on a budget then also, it’s perfect as it’s free. So there is a variety of prices and tools to fit anyone’s tastes and pockets. Why is WordPress a good E-commerce Platform? Is WordPress Safe For E-Commerce Website Apart from the benefits already given above, here are some of the points in favor of WordPress as a platform for e-commerce. WordPress can be easily added with the help of an e-commerce plug-in. Most popular e-commerce for WordPress is Woo Commerce. It handles all of the functionality required for online selling-storefront, shipping, payment gateway, automatic transaction mails, inventory management, and much more. There is a plug-in for plug-ins themselves, letting you extend the functionality even more. Here are some of the benefits why WordPress is good for e-commerce platform: WordPress Themes There are hundreds of themes available for WordPress. Only a part of these themes are perfect for e-commerce, but it still leaves space for you. WordPress themes can be easily edited, and its open-source approach will let you modify them as you want. WordPress Plugins When someone says that there is a WordPress plug-in available for any functionality that you like, they are not that exaggerating. Due to its widespread appeal, there is a large amount of plug-in available usually cost-free to add new functions to WordPress. Plug-in is just the word used for WordPress; these plug-ins are not very different from apps that other e-commerce platforms discuss. For example, Shopify apps. Low-cost to implement WordPress is low cost to implementation CMS platform WordPress is very versatile, whether you prefer DIY or leaving the website design for experts. You can get your e-commerce website started for less than $100 on your own including domain name and a good theme. But of course, its popularity means that there will be plenty of experts to help you put a WordPress e-commerce together. Why is WordPress not such a good E-commerce Platform? Why is WordPress not such a good E-commerce Platform

  • Its popularity may also be a reason for its downfall. Due to its large installed base, it’s constantly facing various hacking attacks. Although there are regular upgrades, there is still a constant threat of getting hacked.
  • When your e-commerce business will grow, and you will need to process more orders, concurrent scripts executed by WordPress for this purpose may burden web servers.
  • Provided that you will require various plugins and added a theme to make WordPress work well for e-commerce, there may be an issue while upgrading your installation of WordPress. Your installed plugins and theme may not prove to be compatible with WordPress upgrade.
  • WordPress, its plugins, themes have to be upgraded all the time. So some of the customizations that you will make will be overwritten every time you upgrade.
Final Word WordPress was not developed to become an e-commerce platform. It’s renowned as a blogging platform and it has led developers to cover the basic program with heavy plug-ins and themes so that it works for e-commerce too. This is the reason for the above disadvantages. The bottom line is that if you have resources to manage WordPress e-commerce website, either on your own or by hiring a dedicated developer, then you will surely enjoy the power of customizing store as per your needs. WordPress is the right choice. But if you simply want to sell products and won’t be affected by the limitations of the online store due to hosted platforms, you will like platforms like Shopify. From the security point of view, WordPress is secure, and you have to ensure that it remains secure by regularly maintaining, optimizing and updating it. If you can do it, you will enjoy the customization capabilities of your online e-commerce site. About Article Contributor: Rahul Som is a CEO and co-founder of Hopinfirst, one of the top android app development company. Rahul is passionate about SEO, Technology and management and blogs frequently on the topics.

Best Tricks to Implement LSI Keywords To Rev Up Your SEO

The question that how Google relates, compares and searches different terms must have triggered your mind ever. LSI keywords also referred to as latent semantic indexing, plays a considerable role in it. It is a method that guides Google and other big search engines to evaluate terms and establishes relationships between them. Businesses use these keywords to establish better visibility, attain higher ranking and good traffic toward their websites. Defining LSI Keywords

  • LSI keywords are generally those phrases and words that have been highlighted in the description occurring at search results. These are the closest words to original keywords.
  • On the basis of the main keywords, Google returns these related keywords in the search query.
  • These keywords are the expanded results of original terms and phrases. These allow search engines to offer a better amount of results in the search query.
  • Older content is revived, relevant results are yielded and one can expect higher search ranking. Apart from this, these can be used in multiple ways to boost SEO ranking.
LSI Keywords Working Description SEO Tips LSI Keywords We use Google to search term such as “custom made chocolates”. In return, Google shows relevant keywords and phrases. And, it will also show pages that are similar and related to that specific term. These related and relevant words are defined as LSI keywords. For example, you searched for custom made chocolates, so the search can be:
  • Custom homemade chocolate
  • Custom chocolates at the best price
  • Custom chocolates of different flavors
Injecting LSI Keywords in Description Well-targeted meta descriptions play a key role in SEO. It is good to insert prime keyword and Latent Semantic Indexing (LSI) keywords in your description as it encourages Google to prioritize your content. This will improve your search results as well as ranking. If you use LSI, Google’s algorithm will provide a better rating on your content. The strategy of Implementing LSI It is a good practice to inject two semantic keywords along with the main keywords in your content. LSI supplements the prime keywords without replacing them. It acts as the helper. Make sure you do not disturb your main keywords as it will not result in higher ranking. LSI works wonderfully in conjunction with the prime keywords. Limit LSI keywords to two, do not go beyond that otherwise it will lead to keywords stuffing. This will help in two ways. First, it allows you to stay away from Google penalty of keyword stuffing. Second, it also helps you get recovered if you are already under Google’s penalty. Without overdoing it, you can yield desired results. For more ravishing results, you can optimize an image. In case, you have been using an older image, again and again, rename it with LSI keyword to reap better results. Benefits of implementing LSI Keywords
  • Higher Ranking
With long tail latent semantic indexing keywords, you can enjoy a higher position in search engine results. Semantic optimization strategy owns a great relevance and you can stand ahead of your competitors by utilizing it in the best manner.
  • Reduced Spamming
LSI lessens the likelihood of getting your content spam label by search engines. This process helps you optimize your content in a way that search engine can identify that your content is for human readers than the search engines.
  • Increased Conversions
You target keywords that are more specific and people find them easily. This allows you to enjoy a higher conversion rate. It enables you to run the short split test for the landing pages as you can own a better sample size along with a low volume of high converting traffic.
  • Lesser Bounce Rate
The users are able to get more accurate content, so the bounce rate will lessen automatically. If they search for something, the results are according to their specific needs. Final Words Thus, learn the ways to use LSI in your anchor text, Alt tags, headers, etc and improve your search results. Wherever you incorporate latent semantic indexing, make sure it has a context over there. Do not be a business that uses LSI without context. It may lead to bad instead of good. So, be wise, use it correctly and enjoy the desired results. Author Bio Tom Hardy is a digital marketing expert associated with Sparx IT Solutions, a renowned online marketing company in India. Having a flair for writing, he keeps sharing different marketing tips through his write-ups.