Have you ever come across a logo—maybe on a coffee cup or a billboard—and felt like you knew the company’s whole story in a single glance? That’s the magic of branding. It’s not just about fancy visuals or slick taglines; it’s how a business carves out space in your mind. Some agencies do it so well that you can’t help but lean in and ask, “Okay, who made that happen?” The truth is that a handful of stand-out teams shape the next wave of brand storytelling year after year. Let’s explore 10 of them, each with its own unique flair, and set the pace in 2025.
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Superside
Ever had one of those late-night brainstorms where you wished your design partner was awake—and not just awake, but ready to jump on your project without missing a beat? That’s precisely how Superside operates. They’re a subscription-based creative service that merges speed, quality, and, somehow, round-the-clock availability. You’d think that might lead to a rushed look or feeling like you’re on a never-ending conveyor belt of designs. But no, their global team (and let’s be real—700-plus creatives across more than 50 countries is a lot) has perfected a system that balances quick turnarounds with deep brand understanding.
What fascinates me most is their approach to brand identity: they don’t just hand over a single logo file and call it a day. They dig into storytelling, guidelines, digital rollouts—everything you need to keep your brand consistent everywhere. This is especially big news for fast-moving startups or enterprise teams juggling a bunch of campaign assets. If you plan to never scramble for design help again, Superside might be your secret sauce.
Collins
Imagine you’re rethinking your entire brand vibe—colors, fonts, voice, all of it. That kind of shift can be terrifying, right? Well, Collins has built a reputation for guiding big names through massive transformations without losing the soul of the brand. They’ve teamed up with heavy hitters like Nike and Dropbox, plus a bunch of fast-growing digital stars. One day, they might be launching a new brand identity for a tech giant, and the next, they’re crafting packaging or web experiences that feel downright cinematic.
If you ask me, their edge lies in how they anchor strategy in storytelling. Not in a fluffy way, but in a way that actually resonates with everyday people. Their websites and campaigns often feel like immersive journeys—where you’re not just told what the brand is, you actually experience it. That’s something you rarely see done at this scale. If your mission is to create a brand that leaps off the screen and into people’s lives, Collins can get you there.
DesignStudio
DesignStudio has this knack for diving straight into a client’s world—sometimes literally. They’ve been known to roll up their sleeves and do the jobs their clients do, whether it’s delivering food or gaming for hours, to grasp the vibe from the inside out. It sounds a bit wild, but that’s how they capture the tiny details that turn a brand from bland to unforgettable.
They’ve handled everything from rethinking Airbnb’s core identity to giving League of Legends fans a brand experience that feels like stepping into the game itself. Ever wonder why so many sports organizations and global consumer brands keep knocking on DesignStudio’s door? It’s because they don’t just chase current trends; they study real behaviors and then shape every brand element around those insights. If you’re looking for a thorough, almost anthropological approach, here’s your match.
Pentagram
You might’ve heard this name whispered in design circles like it’s some kind of legendary code word. Truth is, Pentagram has been around for a while, but they remain unstoppable. They’re the folks behind some of the most recognizable brand identities across publishing, arts, and tech. They have an eye for physical experiences, too—think signage that feels like modern art and packaging that screams “collect me.”
What sets them apart is the multi-disciplinary twist. You don’t just get a graphic designer or a web developer. You might get a product designer, an architect, or even a filmmaker in the mix. It’s like assembling a dream team of creatives who see your brand from angles you didn’t even know existed. If you want a brand identity that covers everything from your homepage to the walls in your office lobby, Pentagram knows how to make it happen without losing that unifying spark.
Koto Studio
Koto Studio is the place you turn to when you need a clean, impactful brand system—one that sticks in your head like a catchy song. Their style often leans toward minimalist, but minimal doesn’t mean boring. One look at their portfolio and you’ll see they’re pros at striking that balance between simplicity and excitement. Netflix, Meta, Venmo, and a bunch of other industry leaders have teamed up with them to shape identities that pop.
What I find refreshing is how Koto adapts its process to each client. No rigid, cookie-cutter approach forces you down a path you never asked for. They listen, pivot, experiment, and come back with ideas that feel tailor-made for your vision. If your brand is crying out for a simple yet memorable facelift, Koto might be the safe (but never dull) bet.
Wolff Olins
Ever feel like your brand needs an inside-out revamp—like something’s missing not just on the surface but deep in the culture, too? Wolff Olins specializes in that kind of deeper dive. They started way back in 1965, which means they have plenty of stories about the shifting tides of design and business. But they’re not stuck in the past. They’ve worked with TikTok, Uber, and other digital powerhouses, proving they know how to keep up with the times.
One thing that sets Wolff Olins apart is its strong focus on employee value and brand culture. After all, what’s the point of a shiny new brand if the folks inside the company don’t feel connected to it? They make sure everyone feels aligned, from the C-suite to the newest interns. That might sound like an afterthought for some agencies, but at Wolff Olins, it’s baked into every step.
Ragged Edge
Have you ever met those people who just tell it like it is, no sugarcoating? Ragged Edge reminds me of that—straight to the point, but in a way that makes you think, “Yeah, why didn’t I see it that way before?” They operate out of London and carry a B Corp certification, so you know they’re serious about doing good while doing well. They mix brand narrative and bold visuals, weaving them into one cohesive statement that rarely fails to stand out.
They’ve helped bring clarity to brands like Wise (formerly TransferWise) and First Choice, among others. The big draw? They dig below the surface to figure out what a company truly stands for. Instead of using run-of-the-mill design, they craft something that hits you in the gut—like a good story that refuses to leave your mind. If your brand needs a daring new voice or a sharper sense of purpose, Ragged Edge has the firepower to make that happen.
How&How
The name alone makes you do a double-take, right? How&How operates in London, Lisbon, and Los Angeles, melding digital design with brand strategy in a way that feels downright futuristic. One moment, they’re building a website that looks like it time-traveled from 2030, and the next, they’re polishing identity systems for companies in green energy or cutting-edge tech.
Their big selling point is long-term thinking. They don’t just ship a logo and wave goodbye. They plan for scalability—like, how will your branding hold up when you pivot to new markets or add product lines you haven’t even dreamed of yet? If you’re a mid-sized business ready to expand in a big way, How&How might be your dream collaborator.
Thisaway
Thisaway is perched in Bath, UK, but don’t let the quaint surroundings fool you. They’re experts at major transitions—brand repositioning, revamps, rebrands, or any moment when a company needs to shake off the old and embrace something fresh. Their portfolio leans heavily on sports (England Rugby, Team GB, and more), but that doesn’t mean they’re a one-trick pony.
They dig into research, positioning, and messaging like detectives hunting for clues. Then, they polish the visual identity and digital execution until it all makes sense. They’re straightforward in how they communicate, and you won’t find them hiding behind jargon. Maybe that’s why big sports organizations trust them: in an industry that thrives on passion, you need an agency that gets the human side of things. Thisaway has proven they do.
Fiasco Design
Despite the dramatic name, Fiasco Design delivers anything but chaos in their projects. Based in Bristol and London, they create brand identities, websites, and motion graphics with a playful spark. Don’t picture silly doodles or random animations, though. They’re all about forging emotional connections—like when you watch a brief brand video and feel a weirdly strong urge to know more.
One of their standout traits is versatility. They’ll handle a brand rollout for a nonprofit one day, then craft digital content for a big cultural event the next. And they do it all with a sense of fun that feels genuine, not forced. If your brand is stuck in a lifeless rut and needs a breath of fresh air, Fiasco might be the right place to look.
So, What Does This All Mean? At the end of the day, branding isn’t just about having a sleek logo or a fancy website. It’s about building a story that people recognize—one they might even want to be a part of. Each of these agencies has its own spin on how to craft that story, from Superside’s subscription-driven approach to Fiasco’s playful spark. Some dive deep into brand culture. Others focus on digital mastery or bold, in-your-face visuals. All of them, however, share one thing in common: they get that good branding has to resonate with real people.
If you’re on the lookout for an agency that can turn your raw ideas into something the world will never forget, these 10 names are a solid place to start. Each brings a mix of design chops, strategy smarts, and a knack for storytelling that feels authentic. In a market flooded with repetitive slogans and cookie-cutter visuals, picking the right collaborator can be the difference between blending into the background or becoming that can’t-miss brand everyone’s talking about.
Because, let’s face it: in a world where attention spans can vanish in seconds, you need a brand identity that won’t slip through the cracks. These agencies? They’re leading the way, one campaign, one logo, and one story at a time. And who knows? Maybe the next iconic design you spot on your morning latte will be crafted by one of these teams—waiting for you to notice, admire, and wonder what the story is behind those perfectly imperfect visuals. That’s the power of top-notch branding in 2025.
