Before sharing about latest technology trends to brand your business, we need to understand the role of technology in business. Technology always plays a significant role in the growth and development of any business. The digital concepts have allowed the business owners to adopt more efficient means of marketing and branding .
Branding means when you create a name for your products and services that differentiate your offerings than the others. It also helps the customers to understand what your offerings are. And, to create such branding, you need to have a proper strategy and need to implement the latest technology into your branding strategy.
Digital Marketing
To connect with your customers and to showcase your products, digital marketing is a must-have factor for any brand. Gone are the days when every business used to rely on traditional print advertising to reach to their customers. Digital marketing allows a brand to reach to a wider audience with lesser time and effort. It enables you to launch a personalized marketing plan to develop a niche within your expertise industry. It is the most effective marketing strategies to increase sales and revenue.
Influencer Marketing
Influencer marketing focuses on influential individuals within your industry rather than targeting potential customers. In this process of marketing, you target the key individuals who can carry your message to your target audience. Influencer marketing goes hand-in-hand with social media marketing and content marketing. Influencers use some sort of social media tool to share your brand’s story or product to their followers. Some key elements in influential marketing are:
• Identifying the key individuals in your industry
• Identify the type of marketing campaign that can go well with that particular influencer
• Create a marketing strategy that will create better awareness and will reach to a broader audience.
• Use some kind of analytics to track the reach, conversions, and sales via your influential marketing.
Artificial Intelligence
AI is one of the greatest modern-day innovations that is only improving every day. Implementing Artificial intelligence in branding and marketing has started in recent years, and many big brands are already getting a lot of success with this. More and more start-ups and small business are implementing AI to enhance their branding effort, personalized customer experience, and voice assistant. AI will help the brands to improve the customer experience by maximizing the value and automation of manual tasks. AI can help the small business to automate their social media marketing effort and reduce the manual workload and focus on developing their brand.
Search Engine
Every business wants to rank high on a search engine, and that has very high importance on branding. If people search for your brand online and can see nothing, they will not consider you as a reputed brand. Importance of search engine visibility in branding is undeniable.
Branding on the search engine is essential as the exposure opportunity is big and promises to get bigger.
Tips for using the search engine for branding
Target Keywords
Branding is all about connecting with your target audience through relevant search queries or interest. You can target keywords that emphasize your key selling points and create content with your brand story or product ad copy.
You should be present when someone searches with your brand name, keyword extensions, your product or service name, etc. People trust your brand when they see you around the web all the time.
Video
Search engines are now ranking video contents higher than any other form of content. If you can create compelling video contents and convey your message and brand story, you will reach to your target audience easily.
Organic SEO listing
When you are listing your product or services for organic listing, make sure you use the meta tags properly. Write a description with your brand message and keyword. It will increase your search engine visibility.
Use of Mobile Devices
Mobile marketing is a branding strategy and multi-channel digital marketing process that can reach to the target audience on their mobile devices, tablets, etc. To create a mobile marketing strategy, you need to create a mobile buyer’s persona, set your goals, establish KPIs and track the mobile metrics. It is now of utmost importance to have mobile-friendly websites, mobile apps, mobile-friendly advertising, reaching customers via SMS and MMS.
Cyber Security
Data breach has become a primary threat to all the organizations. Many big industries have faced a lot of cyber-attacks in the past few years. And, that hurts the brand image. No brands like to get attacked or to lose their confidential data. To avoid such unwanted circumstances, SMBs are now incorporating cybersecurity to keep themselves protected. Cybersecurity also helps an organization to lock down comprehensive data and helps to recover in case of any disaster. This is the direct involvement of technology into Business. Every brand should take cybersecurity seriously to enhance their brand image. Building a business and then to maintain the brand is a very challenging job and thus every business should use these modern technologies to prosper and grow efficiently.
