These days, the question of whether or not to outsource design jobs to a third-party digital design company has become more relevant. There are now more digital design companies out there than there have ever been. The market has expanded to the point that even single-proprietor micro businesses are now turning to these agencies to perform virtually all their design and branding-related work.
Should you do the same? While the choice is always up to you, it’s worth knowing that there are many benefits to outsourcing design work — regardless of the size of your business.
Here are just 5 reasons to consider hiring a digital design company:
1.) Permanent design teams are expensive to maintain
Having a design team onsite does have some advantages. They can be absolutely dedicated to your brand and they can be supervised as closely as you need them to be.
However, there are lots of hidden costs in maintaining a design team. For them to be effective, they have to be equipped decently and paid competitively. There are also costs with ensuring their design proficiency remains up-to-date. You also have to pay for downtime, which is a real possibility if you do not currently have many design jobs that need to be finished.
By outsourcing digital design work, you can sidestep all of these issues. The cost of hiring digital design companies can sometimes be expensive but they are usually more efficient which means the cost per deliverable can be much lower.
2.) You’ll expand your design capabilities immediately
Even if you do have an in-house graphic design team, they may not necessarily have the experience or the in-depth knowledge of specific design disciplines. This means they may not be useful for less-common but technically demanding design work, such as animation or video editing.
You can always have your in-house designers learn how to do these tasks, but chances are that you’re going to have to wait until they learn how to do them.
Outsourcing, on the other hand, can immediately expand your available options. By using a digital design company that offers these types of services, you immediately get access to experienced creatives that can do what you need them to. This makes it possible to do such things as create a professional video blog, theme music for a presentation, or any of a number of less common creative jobs.
3.) You can stay focused on your core strengths
Outsourcing design work can allow you to keep your team small. This makes it easier to focus on your core strengths and competencies, which can do much to reduce waste and keep your business competitive. Having a smaller core team also makes it easier to pivot to different strategies as your organization’s needs change
4.) You’ll get key insights on design and branding
Using the services of a third-party creative agency can also have benefits for everyone else in your team. Your team can get exposure to various design “best practices” as well as develop a better understanding of the ever-evolving role of digital design in today’s landscape.
5.) You get more “bang for your buck”
If you need a lot of digital design work done, chances are hiring an agency will give you far better results for the money than what your internal team might be capable of.
Agencies make the investments necessary to ensure they have efficient workflows and fast turnaround times. These investments can include specialized training, better equipment, more efficient work arrangements, and other kinds of optimization.
While you can certainly do the same with your organization’s internal team, this can be impractical for many due to the costs involved and the distraction they would present to the core business. Agencies need to make these investments otherwise they would cease to be competitive.
This all means that agencies tend to work faster and produce at a lower cost per deliverable. And because agency creatives work for more than one client, they can use their insights and experience to create a better-rounded end-result.
Outsourcing design tasks can benefit your business in several ways. If you need complex digital design work done effectively and within budget, chances are a third-party agency is what will help you meet both goals.