Compelling websites generate traffic, interest, and sales. They’re also often ranked higher on search engine results pages. They are memorable, so people tend to return to them, and they’re distinctive so that people can tell the difference between your website and that of a competitor. In this article, we’ll look at the factors that feed into these successful, compelling websites. By taking the five most important essentials for compelling websites, we’ll introduce you to the tasks you should line up and undertake to make your own website a success in the future.
Aesthetics
There’s no doubt that a compelling website will lean heavily on its visual appearance in order to charm consumers, demanding their continued attention. Designing for aesthetics is largely a graph designer’s job, though some web designers are also experienced in the visual aspect of creating a stunning website. Remember that the way your website looks is the single most important factor in how users judge it in their first second on your URL.
Given the importance of how your website looks, it’s well worth drawing inspiration from other successful websites in your niche. What might you like to replicate, and what might you like to change from their approach? This will help guide how you conceive of your website’s appearance alongside a graphic or digital designer.
Functionality
How a website function is also incredibly important for its success. A website could look wonderful, but if the buttons don’t work, links are broken, and the menu is tucked away out of sight, there will be little reason for a web user to explore further than your home page. You’ll not see users click through seamlessly to the pages where they will spend their hard-earned cash.
So the next essential for a compelling website is to focus on its functionality. For this, you’ll need to be experienced, professional web designers to help you make everything work like clockwork. In order to work in person, brainstorming new ideas, you should search for web designers near me in order to find the best match for your business website.
Multimedia
The days of the simple set and hypertext websites are well and truly in the past – confined to the dark ages of Web 1.0. Nowadays, we’re looking at a highly developed digital ecosystem in which most websites boast some form of animation alongside promotional videos, photos, and graphics. These websites are competing simply because they give users so much to look at and so much to consume.
If you’d like your own website to emulate some of the most compelling websites on the internet, then you’re going to need to engage with digital designers and creatives who can put together compelling, exciting content for you that you’ll host on your site. Commission writers, photographers, videographers, and animators in order to make your site as compelling as possible from a content point of view.
Expert Content
While videos and photos are all very well, it’s ultimately the written word that will either entice or put off potential customers from your website. Make sure everything you write online is perfect, giving consumers the best chance of understanding what you sell, what you’re about, and why they should shop with you and not your competitors.
You might feel that your web copy is already working well, but an expert copywriter may well beg to differ. They’ll give you a short explanation of what they’d change on your website in order to make better sense for web users who visit your pages. You’ll then pay a content writer to sharpen up your text, whittling it down to the bare essentials. In this way, your website will see more click-throughs.
Social Sharing
Finally, a compelling website is also one that is found by a significant number of consumers. Some beautiful and functional websites fail because they never generate the traffic to actually be seen by consumers. That’s a great shame – but that’s also something that you can do something about. First and foremost, you should have a social media page on all the platforms – YouTube, Facebook, Instagram, Twitter, and TikTok – as this will likely generate a significant portion of your traffic, especially if you tend to post regularly.
As well as simply having a presence on social media, you should also consider running short, targeted advertising campaigns, so that you’re making use of the huge audiences on social media to draw in a certain type of consumer you see as essential to your firm. In this way, you’ll increase the exposure that your website enjoys online.
Make your website as compelling, sticky, and successful as possible by taking account of the five essential pointers listed above.
