Using Google AdSense on your WordPress website is a fantastic method to generate income online. By positioning your advertising in high-converting spots, using the best theme, and selecting plugins, you may increase your AdSense earnings dramatically.
We will discuss how to optimize your AdSense earnings with WordPress in this article.
What is AdSense, and how does it operate?
Google AdSense is an advertising network managed by Google that allows bloggers and website owners to earn money by displaying ads on their websites in various formats, including text, images, videos, and interactive ads. Both audience and site content are used to target these ads.
You are paid each time a click is made on one of your AdSense ads because they are cost-per-click (CPC) advertisements. Putting these ads on your WordPress site is a terrific way to earn money online.
The user demographic and the substance of the advertisement determine how much you get paid per click.
The following three factors affect your total AdSense income:
- Ad dimensions
- Placement of ads
- Traffic’s calibre
Let’s examine the most effective AdSense sizes and locations.
Ideal Placement and Size for AdSense Ads
How consumers engage with the ads on your website determines how much money you get from Google AdSense. Thus, placing your ads strategically is crucial to raising your AdSense income.
“The most effective AdSense sizes are:”
- 336 x 280 (Large Rectangle)
- 300 x 250
- 728 x 90
- 160 x 600
You’ll see that, by default, these advertisements are larger and more noticeable. They must also be easily noticeable in the locations where you would normally put them.
The top of your website, above the content, in between the content, and after the article are the best places for ads.
Always try to stay away from sidebar advertising, as it rarely has a decent click-through rate (CTR).
In general, your WordPress website should include at least one ad unit above the fold. When someone visits your website, they view the content above the fold without having to scroll down.
There are certain placements when setting up Google AdSense that you should certainly avoid at all costs, as they may lead to the termination of your account:
- Popup Ads: We have also observed some people using lightbox popups to display their AdSense advertisements. It is best to avoid this placement, as it violates AdSense policies.
- Floating scrolling advertising: Some publishers display advertising that scrolls with viewers by using floating footer bars or sidebar widgets. We advise against using this placement because we’ve observed instances of people having their AdSense accounts suspended for doing this.
- Ads above pagination: Above pagination is one of the top spots to get unintentional clicks. Google had previously warned us about this, and we quickly fixed the issue to keep our account from being suspended.
Additionally, you will undoubtedly get your Google account blocked if you click on any of your own advertisements.
That being said, let’s examine the top Google AdSense plugins for WordPress that can boost your AdSense earnings.
The Best WordPress Plugins for Managing and Inserting AdSense Ads
Using an ad management plugin is the most effective approach to handling ads in WordPress. You don’t need to know any code to insert and manage your advertising using these plugins from one location.
Many websites that use Google AdSense also opt to take advantage of the “auto ads” option. With no further configuration required from you, Google can position the ads on your website automatically thanks to this technology.
Some websites will benefit more from this than others, but if you’re not satisfied with the auto-advertisements, try these WordPress plugins to maximize your AdSense placements.
With the help of the premium WordPress plugin AdSanity, you can effectively control ads on your WordPress website.
All advertising networks, including Google AdSense, are compatible with it. From your WordPress admin area, you can effortlessly create and insert advertising on your website and manage your ad units.
Ad groups can be made, and display ads can be rotated in. WordPress widgets that you may drag and drop to display ads as well.
The greatest WordPress plugin for custom code snippets is WPCode. You can use it to place ads anywhere on your website. You will have total control over the positioning and won’t need to change any of the theme’s files.
Simply take the Google ad code, make a new snippet, and use a shortcode to add it to a post or page. Additionally, you can program advertisements to run for a set amount of time, like a temporary promotion.
It all comes with the free WPCode plugin so you may run advertisements on your website. Upgrade to the premium edition to access conversion pixels, scheduled snippets, and other strong features.
MonsterInsights is the greatest analytics plugin for WordPress, and it allows you to install Google Analytics without having to alter code or hire a professional.
You can quickly set up AdSense tracking on your WordPress website and see how users are interacting with your advertising by using the MonsterInsights advertising extension.
In addition, MonsterInsights assists with the configuration of sophisticated tracking, including eCommerce and conversion tracking.
Top WordPress Themes Optimized for AdSense
Although Google AdSense may be integrated with any WordPress theme, certain themes are better suited for advertising than others.
These themes either feature spaces that are specifically intended for the placement of ad codes or they feature a layout that lets you insert ads in strategically placed spots.
You can utilize these WordPress themes that are optimized for AdSense.
The Ad-Sense theme was purposefully designed to cater to Google AdSense. It is considered one of the most ad-friendly themes available. With Ad-Sense, you can place ads in various locations, such as the header, site backdrop, navigation menu, before and after content, and more.
Moreover, this theme allows you to restrict content for users who have disabled their ads, offers you control over your ads, and automatically identifies ad blockers.
Divi Elegant Themes
The greatest WordPress theme that is Google AdSense-optimized is Divi from Elegant Themes. You can place your AdSense ads on thousands of page designs with a variety of customizing options available.
Divi’s visual page builder and full WordPress theme package are its best features. Using the drag-and -drop builder, you can add and remove elements from your theme to make it more unique and editable.
Adding Google AdSense to your WordPress blog can be a fruitful undertaking. It allows you to maintain and even raise the caliber of your articles in addition to providing a means of making money off of it. Nonetheless, maintaining up to date with industry developments, adhering to policies, and utilizing a variety of tactics are necessary for long-term success with AdSense.