There aren’t really any SEO tactics unique to big companies. When it comes to large and small organizations, keyword research and link building work the same. However, it is how you use SEO tactics within enterprises that are different. Since you are optimizing a huge site, the work that must be done gets multiplied by the size of the site. This article discusses the elements of enterprise SEO and discusses how to use them in large companies.
1. Optimize the Architecture of the Site
For Google to rank your content, it needs to be able to find it. It is also critical that the search engine must access, crawl, and index every page on your website.
Because of this, you must build a well-designed site architecture where content is effortless to reach within the allocated crawl budget.
This factor can prove challenging even for SEO as the experts will have to deal with hundreds of pages. But you have to enhance the large-scale site architecture to include hundreds of times more additional pages and assets to ensure the site’s crawlability and indexability of every content.
Because of this, a critical aspect of the job of enterprise SEO is to design the site architecture and create a complete internal linking tactic to ensure indexation of content and so much more.
2. Conduct Focused Topic and Keyword Research
Keyword research, without a doubt, is one of the most critical search engine optimization tactics.
To enhance organic traffic, you must first identify topics your audience finds relevant. It would help if you discovered what keywords and search query your customers utilize to find various information under topics of interest and their intention behind every search term.
Keyword research is your secret to understanding how the audience you want to attract to your website searches for info. This way, you can create a plan to position your business along its search journey.
But when it comes to an enterprise setting, you have to deal with more than a vast number of search phrases. It is also critical to understand how customers search in different locations worldwide and utilize that knowledge in the marketing strategy of your content.
3. Writing SEO content
The backbone of most SEO strategies is content. A majority of your work relates in some way, at least to the process of creating content that is SEO-focused and can deliver optimum rankings and significant traffic.
Writing SEO content involves creating content assets that make a priority of the experience of the user. Such content must be relevant in search queries customers utilize when looking for information and must match their intent for conducting such searches.
But creating and writing SEO-optimized copy is more than just including keywords that are relevant on the page and in the meta-descriptions. To create a piece of content that is well optimized and relevant, you must consider the needs of the people searching for the information. You must leverage this knowledge to build an asset that genuinely delivers and ideally exceeds the expectations of your readers.
It would help if you also structured the content to include what Google considers to be the most relevant information to match the intent of the user.
4. The Technical Side of SEO
Websites evolve in a natural manner. Regardless of whether you work with an enterprise site or a small business website, you are managing something that will grow and expand over time. Unfortunately, technical issues might come up that can mitigate search engine crawlers from accessing, crawling, and indexing the content of the site and stop their efforts in other ways. Of course, the more massive the site, the more issues you might be encountering. Technical SEO is so vast, and it aims to determine and remove those issues before they result in significant problems.
When undertaking technical SEO, you must conduct regular site audits and optimize the speed of the site. It would help if you worked with the internal linking architecture and other significant aspects. All of this is to ensure the correct on-site and on-page optimization.