Do you want to increase the engagement, likes, and shares of your social media post?
Most small brands and businesses post multiple images on several social media platforms to engage their existing customers as well as to get new ones. But the question is, what type of content provides the best value, and is liked by audiences?
Here “value” can be defined as engagement, revenue and overall return on investment. If you want to get the most out of your social media marketing strategy, then create visual content that sparks people’s emotions. If you’re not an artist, don’t freak out. We have created a list of 10 types of social media content which will help you to get more traffic and sales.
10 Types Of Social Media Content You Must Use To Boost Website Traffic
1) User-Generated Content
User-generated contents are one of the best ways to increase reach and engagement of your social media profile. When you share the content of your user, then it shows that you care about your audience. For example, GoPro always shares the best photos that their followers capture using the GoPro.
Here’s an amazing photo they re-posted on their Instagram profile.
Image Source – Instagram
Recently, brands have seen a rise in the engagement and shares they receive, especially on the photo-sharing social networking platform like Instagram as it has more than 900 million active users per month and more than 95 million images are uploaded daily.
Reposting the photos of the followers makes them feel special and cared for by the brand.
If you are not sharing the user-generated contents, then you are missing out an opportunity to connect with your customers.
Try to monitor social networking platforms like Facebook, Instagram, Pinterest, and others to find the best contents that feature your product. Then, share their contents and also don’t forget to credit them back.
Podcasts are a fast and convenient way to create audio content for your social media pages. They have been around a long time now, but recently their demand has increased significantly.
According to a survey, more than 26% of the U.S population listen to podcasts every month. You should start using podcasts in social media platforms because they get more listeners, and have an engaged audience. However, most of the social platforms such as Facebook, Instagram, Twitter don’t allow to upload the podcasts directly.
You have two options to solve the problem:
- Share a direct link of your podcast.
- You can use a static image, and place the audio over it, to make it as a video.
Image Source – Facebook
It will help your audience to listen to your podcast without visiting another website. Hence, identify the needs of your audience and create an audio or video podcast, then share on all your social media profiles.
You need to keep in mind, when it comes to starting your own podcast, there are a few essentials you need to get going like a good pair of wireless headphones, a good microphone, recording and editing software etc.
Live streaming is one of the new forms of social media content which has gained a lot of popularity in recent times. According to a survey done on 1000 individuals by Livestream and New York magazine, 80 percent of them prefer to watch a live stream from a brand instead of reading their blog.
Nowadays, most of the social media networks like Facebook and Instagram provide the feature of the live stream to interact with the followers directly. In Facebook, once you have finished live streaming, you can choose whether to delete the content or make it available for your audience to view afterwards.
But this feature is not available on Instagram Live, as your content disappears after 24 hours. You can also use live streaming as a lead generation machine. All you need to do is ask your viewers to click on a particular link or fill a form to get access to your premium assets.
You can do Q&A’s, unboxing of a product, and other things on a live stream which will help you to get quality leads and sales. Try to provide value in your live streams so that when you promote an asset, the chances of conversion also increases.
Infographics are the most loved form of content on social media. They are informative and eye-catching which results in more engagement and shares. Don’t worry if you are not a graphic designer, as you can create amazing infographics with the help of several online tools such as Canva, Piktochart, and many more.
Image Source – Canva
There are many ready-made templates available which you can customize yourself. The quality of the pictures available is also excellent which helps to get more engagement. You should create eye-catching infographics using these tools and share them on social media platforms regularly.
If you want to get the most out of your social media contents, then enroll in a digital marketing course to learn the advanced strategies of an effective social media marketing campaign. The scope of digital marketing is widespread where Melbourne digital marketing can help you turn all your marketing attempts into a big success by converting your advertising into real profits.
5) Virtual Reality Content
Virtual reality also abbreviated as VR is a real big hit at the moment. Businesses that are creating VR contents are observing an increased engagement on social media platforms. Most of the organizations are also creating informational as well as interactive VR videos.
To stand out in the competitive marketplace, you need to create high-quality VR content so that your audience can engage with. You don’t always require a VR headset to see the videos, most of the social networking sites like Facebook, and Youtube allows you to view 360-degree videos.
Hence, invest in a good VR camera and curate high-quality photos and videos to share it with your subscribers.
Webinars are also a type of content which you share on the social media platforms. You can use them to as informative contents, and once the webinar gets over, share it on all the other platforms as well.
You can upload a recorded webinar on Facebook or YouTube with the help of a gating option. It helps you in collecting emails and leads for your brand. Remind the audience of the future webinars as well.
7) Graphics with Quotes
Everyone loves images with motivational quotes and posters. Graphics with quotes work well on every social networking site, including Facebook, Instagram, Pinterest, Reddit as people like to share inspirational photos on their timelines.
You need to focus on the three things while creating a quote graphic, i.e., fonts, photo, and the quote itself. Try to use short quotes because most people will view it on their mobile devices. Also, make sure to find photos that sync with the quote correctly. For example, don’t use a picture of a group of people partying while creating a quote related to education.
8) Lists Posts
Image Source – ShoutMeLoud
People love to read and share lists posts. There are several forms of content including:
- Lists Posts
- How-to Posts
- Why Posts
- What Posts
Among the above listed, lists posts perform the best. According to a study, lists get the most social traction at 22.45 percent. Hence, these types of content get more likes, shares and social engagement as compared to the other forms of posts.
Create a high-quality top 10 or 20 article and share it on all the social platforms for maximum exposure.
Ebook is taking over the traditional hardcover books, and you need to take advantage of it. If you promote eBooks on the social media platforms, you will get some amazing source of leads.
Image Source – Goodereader
You can also use the paid advertising to promote your eBooks on social media to get in front of a highly targeted audience. It will help you to increase the sales and revenue of your eBook. If you have not created an eBook, then consider writing one, and share it all the social networking sites with powerful CTA’s for the best result.
10) Pure Text
Simply using text for creating content can be easy for someone but difficult for others. You need to have a creative mind to write an engaging and compelling story. You need to make sure that the beginning is captivating enough to attract the audience.
It’s also important to be as brief as possible because nobody likes to read a long article on social media platforms. Use suspense and mystery properly to make a user read more.
After understanding about the best types of social media content, what should be your next step? Include them in your online marketing strategy and produce quality content to share it on all the social media platforms.
Analyze your audience, and test different types of social media content to create a powerful social media marketing plan. It will help you increase your site’s traffic, sales, leads and even followers.