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Pinterest Infographics: Your Marketing Strategy And Social Media Trends

Do you include Pinterest in your marketing strategy? If not, you might be missing out on targeted traffic for your business.

When it first launched, Pinterest was a place where people shared their wedding photos, recipes, fashion ideas and other personal hobbies and interests.

Today, it’s evolved into an amazing business channel for many industries and niches.

Pinterest users market their products and services by posting content in the form of vertical “pins”. The pins are much like infographics and tend to get a high number of shares, repins, and clicks.

They’re also a huge reason that users love finding content on Pinterest – and why savvy marketers love Pinterest.

Infographics break down complex topics into visual content that is easy to digest and remember. According to research, infographics are one of the most effective forms of content for businesses.

Why are Pinterest and Infographics perfect for each other?

Pinterest pins have a much longer life than Facebook or Instagram posts. In fact, well-designed pins with compelling headlines can easily go viral and get thousand of clicks and repins for months and even years. The potential is huge.

Here’s why Pinterest and infographics go hand-in-hand:

1) Pinterest pins are vertical

A stand pin size ranges anywhere from 600×900 to 800×1200, with a sweet spot right around 735×1102 (Canva’s preset size).

Pins are easy to view on multiple devices and show up especially well on mobile. This is important, given that most people view pins from their phone.

Here’s an example of a 735×1102 pin:

Pinterest pins are vertical

Image Source – Pinterest

2) Pinterest is a visual content platform

Promoting infographics can be tricky. But since Pinterest is specifically designed to share visual content, it’s the perfect channel to share them. You can simply pin or upload your infographics and they’ll easily be visible to your audience.

Pinterest gets 250 million visitors each month, which is a good number considering that most Pinterest users are on the site to find and share interesting pins about topics they love.

Given the visual nature of Pinterest, you can easily brand your pins and infographics so that people instantly recognize your business. In fact, many people will click on your pins simply because they know you share quality content.

3) Pinterest is the “creative” channel

Pinterest is known as the social channel for creative types. Bloggers, photographers, designers, realtors, copywriters and others love to share ideas and projects.

As a marketer, the way to tap into that creativity is to curate and share content that looks fresh, exciting, and yes, creative. Pins that are able to do all three tend to go viral much quicker than pins that look stale and boring.

How to Optimize Infographics for Pinterest

There are a few things to keep in mind when creating infographics in general, and special things to do for Pinterest infographics.

1) First, select a trending topic

Ideally, you want to choose a topic that is relevant to your business and already popular as a Pinterest category. The topics that perform the best on Pinterest are travel, food and marketing…with science, lifestyle and business close behind.

select a trending topic

Image Source – venngage

Remember that choosing a topic is only part of the equation. It doesn’t guarantee that your infographic will go viral right away – or ever.

Your infographic needs to be visually compelling and make people want to click through to learn more. Plus, you’ll need to optimize your pin so that it shows up in relevant searches.

If you want to ramp up your Pinterest marketing strategy and get maximum exposure for your pins, there are several online courses available for marketers and business owners.

2) Have a clear objective

The best infographic either make people laugh, show them how to do something, or answer important questions they have.

Infographic categories can be framed around “reactions”:

  • Funny – Makes you laugh
  • Helpful – Gives practical tips and strategies
  • Surprising – Makes people curious
  • Aspirational – Makes you feel motivated and pumped
  • Interesting – Thought-provoking facts and sound bites

Have a clear objective

Image Source – venngage

If you can hit the mark with any of these categories, users will likely repin, share and click on your pin.

Below is an example of a “helpful” Pinterest infographic:

Pinterest infographic

Image Source – Pinterest

People looking for tasty smoothies that are healthy and unique would find this infographic with recipes and ingredients helpful.

3) Use simple graphics

Most businesses think that infographics need to complex to be effective. When it comes to Pinterest infographics, simple is better.

In fact, often times, text-based infographics work best on Pinterest. Remember, people are looking for inspiration and quick tips. They’re not on Pinterest to solve complex problems and they don’t need complex graphics.

All you need to do is give people a “sneak peek” at what they’ll see when they click. Make your graphic bold, bright and easy to understand and you’ll be on the right track.

Use simple graphics

Image Source – venngage

“List” infographics are hugely popular on Pinterest. They’re like cliff notes to a blog post…easy to understand and a quick read. You just highlight points of your post using bullet points and sections for organization.

Businesses also use infographics to tell their brand story, outline a process or showcase events. You can use timeline graphics to show the history of you company, including how it started and key milestones along your journey to today.

4) Use the right fonts

It might surprise you to know that fonts are a big deal when it comes to Pinterest infographics.
Use the wrong one and you might not make the impact you intended. If your font is too small, too large, too severe or too faint, people will likely skip over it.

It can be hard to choose the right font, especially since there are so many out there.

And while I prefer sans serif fonts, research shows that serif fonts are actually most popular on Pinterest.

Use the right fonts

Image Source – venngage

When it comes down to it, the font you choose depends on your brand and the type of infographic you create.

Select one that matches your brand personality and matches the objective of your infographic. Do you want the infographic to look professional? Serious? Hand-drawn? Whimsical? Choose a font that matches your intent.

Keep this in mind though:

Whatever you do, try to stay true to your brand fonts at the same time. You want that when people see your pins and click through to your website, everything looks cohesive and harmonious.

One thing you can do is look at similar infographics on Pinterest. See the fonts they’re using, then decide how effective they are at communicating the message while being readable.

infographics on Pinterest

Image Source – venngage

One last thing…

Make sure you use a large font for your headline to encourage people to click through and share your infographic.

5. Create short infographics

Long-form infographics used to perform well on Pinterest but they recently made changes to prevent marketers from hogging up the feed with super long pins.

So these days, it’s best to keep your infographics shorter.
As you can see from the image below, infographics don’t need to be incredibly long to be compelling and convey your idea. With this new trend on Pinterest it challenges marketers to be even more creative at using visuals without relying on the length of the pin.

Try to stick with a 2:3 ratio if you can. If you need to go longer, use a 1:2 format. Here’s what those ratios translate into in terms of the pin size:

  • 2:3 ratio: 800 x 1200 px
  • 1:2 ratio: 800 x 1600 px

Create short infographics

Image Source – venngage

Wrapping it up

Pinterest is a diverse website which provides ample opportunities to create a stunning and engaging infographic.

The size of the display along with many other features makes Pinterest the best platform for brands and companies to market their product and services using infographics.

All you need to do is culminate of some strategies and create a high-quality infographic that provides you with the best results.

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