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Top 7 Marketing Tools For Scheduling Your Instagram Posts

Before we share top 7 marketing tools for scheduling Instagram posts, lets have a look at some Insta stats. Instagram has crossed 1 billion active monthly users, according to a recent report. Below is the current trend of the growth in its active users.

Number of active Instagram users Jan2013 to June2018

Image Source: AdEspresso

It is an image-sharing platform that has been able to earn a unique position in the world of social media. Many digital marketers have flooded into Instagram, and a lot of them are getting an impressive return on their Instagram advertisement investment. However, the risk of failure is also high if you have no effective strategies and tools.

The first task is to get a set of tools for your marketing. You need a software to create a marketing system, and HubSpot Marketing Software is a great choice, whether you are a startup or a corporation. It lets you manage your social media accounts, posts, automate your emails, monitor your campaigns, and more.

Besides HubSpot, you should also use other tools that can multiply your outcomes. Today, we are going to reveal seven best marketing tools that will simplify your tasks of posting on Instagram. These tools have a lot of cool features.

7 Best Marketing Tools for Scheduling Your Instagram Posts with Ease

It can be time-consuming to research every single app that is available on the market. We have to make things easier for you. I’m going to reveal top marketing tools that can help you in automating your Instagram campaigns. You will also know about how you can utilize the features of all the tools that I’m about to mention.

1) Hopper HQ

The first tool on the list is Hopper HQ. Hopper HQ allows you to manage multiple accounts and publish bulk posts. You can also collaborate with your team to come up with more effective campaigns. You can schedule your posts from all devices, and you won’t be asked for approval all the time.

Hopper HQ

Image Source: HopperHQ

There is no need for you to worry about Instagram warnings and spam accounts with HopperHQ. The image editor of HopperHQ lets you add filters, adjust the image, and more. There is no cost in giving it a try. There is a 14-day free trial, and you are allowed to cancel the test if it does not resonate with your taste.

2) Iconosquare

You will love Iconosquare if you are a fan of having a content calendar. According to the report, around 72% of US teenagers use Instagram. You can expect Instagram to be an even better platform to promote your products.

The special days like Christmas, National Pizza Day, and so on are a great time to offer discounts and giveaways. Iconosquare not only enables you to schedule your posts in a calendar interface, but it also reminds you about special events. It will not let you miss out on opportunities that could bring a lot of profit for your organization.


Image Source: Iconosquare

There is also a feature that tells you about the best time to post on Instagram to maximize your engagement. Scheduling both image and video posts with Iconosquare is possible. Furthermore, you can crop and edit your pictures to enhance their quality.

3) Buffer

A buffer is a tool that significantly serves people who love simplicity. It is simple to get started with Buffer, and the learning curve is shallow. Manage multiple social accounts with ease, including Instagram. The inbuilt Buffer analytic tool offers a lot of metrics for you to judge your campaigns to decide whether the tactics are working or not.

Start your journey with Buffer for free. It allows you to schedule up to 10 posts with a free version. However, you can opt for its premium option for $10 per month and schedule up to 100 posts.

There are no fancy features in Buffer, but it is excellent for people who do not want to spend a lot of time learning about various elements. One more advantage is that it is incredibly easy to utilize the full potential of Buffer.

4) HootSuite

HootSuite is an excellent tool like Buffer that enables you to schedule your Instagram posts. However, there are some extra features in HootSuite that can be useful to some of you. Some powerful features are attached to HootSuite.


Image Source: RivalIQ

HootSuite offers plans as per your need. You can start with a free account and then move to paid plans once you start gaining momentum. Besides being able to schedule your posts, you can also spy on your competitors. Keep your competitors in your watchlist and carefully analyze their activities. It will give you a hint on what they are doing and what tactics are working for them.

Another great feature of HootSuite is being able to grow your community with the medium of branded hashtags. You can see who is using specific hashtags that relate to your brand to know about users who are likely to be interested in your posts.

Manage up to 3 profiles with a free account and move up the ladder by paying $9 per month, which allows you to manage ten profiles.

5) Later

Later is a simple drag and drop Instagram scheduler that is quite easy to use. The only job that you have is to drag a media and put it into a publishing popup calendar. Write a caption, geolocate your posts, make use of hashtag suggestions, and more with Later.

Later will use its intelligent algorithm to suggest 25 additional hashtags after you write one. Besides Instagram account, you are also able to manage Twitter, Pinterest, and Facebook. It is possible to schedule all types of posts from a simple image to a story. Use analytics to see how you are performing with every single post.

You can get started with a free plan and then move to paid plans after you need it. This intuitive platform has been able to get a lot of love from Instagram users.

6) Tailwind

Tailwind is a smart visual marketing scheduler that lets you schedule your Pinterest and Instagram posts. An average Instagram post has 2.22% interaction rate compared to Facebook with 0.22% (Source).

Using a tool like Tailwind will let you get more interaction rate than an average Instagram users’ posts.


Image Source: Blog2OH

The interface is extremely user-friendly. Bulk schedule your posts with Tailwind by using its drag and drop feature. The SmartScheduler function of Tailwind suggests you the time to post that will bring a lot of engagement, according to the nature of your account. Both Pinterest and Instagram have an agreement with Tailwind.

It has an inbuilt analytic that lets you track vital metrics to help you improve your strategy. There is a free trial to allow you to let you decide whether it is the right app for you or not.

7) OnlyPult

The last one on the list is OnlyPult. You can schedule both photos and videos with this app. It lets you handle 40 accounts that are more than enough for most of users. Track key metrics with OnlyPult for finding out what types of posts perform better.

It also lets you track your competitors’ posts to know how others are getting engagement in their accounts.

Over to You

Today, you have plenty of options when it comes to choosing software to create a marketing system or other needs. Each one of them has its pros and cons. The tools that I’ve mentioned in this article are no exception.

What might be useful for one marketer may not be an excellent choice for the other? I’ve given you seven amazing tools that can automate your Instagram posting task. You can carefully go through their features and choose the one which is best for your purpose. Which one are you going to pick? Let us know your choice by leaving a comment.

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