Five Essentials For Creating A Compelling Website

Compelling websites generate traffic, interest, and sales. They’re also often ranked higher on search engine results pages. They are memorable, so people tend to return to them, and they’re distinctive so that people can tell the difference between your website and that of a competitor. In this article, we’ll look at the factors that feed into these successful, compelling websites. By taking the five most important essentials for compelling websites, we’ll introduce you to the tasks you should line up and undertake to make your own website a success in the future.


There’s no doubt that a compelling website will lean heavily on its visual appearance in order to charm consumers, demanding their continued attention. Designing for aesthetics is largely a graph designer’s job, though some web designers are also experienced in the visual aspect of creating a stunning website. Remember that the way your website looks is the single most important factor in how users judge it in their first second on your URL.

Given the importance of how your website looks, it’s well worth drawing inspiration from other successful websites in your niche. What might you like to replicate, and what might you like to change from their approach? This will help guide how you conceive of your website’s appearance alongside a graphic or digital designer.


How a website function is also incredibly important for its success. A website could look wonderful, but if the buttons don’t work, links are broken, and the menu is tucked away out of sight, there will be little reason for a web user to explore further than your home page. You’ll not see users click through seamlessly to the pages where they will spend their hard-earned cash.

So the next essential for a compelling website is to focus on its functionality. For this, you’ll need to be experienced, professional web designers to help you make everything work like clockwork. In order to work in person, brainstorming new ideas, you should search for web designers near me in order to find the best match for your business website.


The days of the simple set and hypertext websites are well and truly in the past – confined to the dark ages of Web 1.0. Nowadays, we’re looking at a highly developed digital ecosystem in which most websites boast some form of animation alongside promotional videos, photos, and graphics. These websites are competing simply because they give users so much to look at and so much to consume.

If you’d like your own website to emulate some of the most compelling websites on the internet, then you’re going to need to engage with digital designers and creatives who can put together compelling, exciting content for you that you’ll host on your site. Commission writers, photographers, videographers, and animators in order to make your site as compelling as possible from a content point of view.

Expert Content

While videos and photos are all very well, it’s ultimately the written word that will either entice or put off potential customers from your website. Make sure everything you write online is perfect, giving consumers the best chance of understanding what you sell, what you’re about, and why they should shop with you and not your competitors.

You might feel that your web copy is already working well, but an expert copywriter may well beg to differ. They’ll give you a short explanation of what they’d change on your website in order to make better sense for web users who visit your pages. You’ll then pay a content writer to sharpen up your text, whittling it down to the bare essentials. In this way, your website will see more click-throughs.

Social Sharing

Finally, a compelling website is also one that is found by a significant number of consumers. Some beautiful and functional websites fail because they never generate the traffic to actually be seen by consumers. That’s a great shame – but that’s also something that you can do something about. First and foremost, you should have a social media page on all the platforms – YouTube, Facebook, Instagram, Twitter, and TikTok – as this will likely generate a significant portion of your traffic, especially if you tend to post regularly.

As well as simply having a presence on social media, you should also consider running short, targeted advertising campaigns, so that you’re making use of the huge audiences on social media to draw in a certain type of consumer you see as essential to your firm. In this way, you’ll increase the exposure that your website enjoys online.

Make your website as compelling, sticky, and successful as possible by taking account of the five essential pointers listed above.

Is Your Website Working For You?

Your website is your store window. It’s a way for people to see what you are selling, what your business does, and even a way for you to make money. It’s crucial when it comes to your marketing, and if you want to grow your business, your website needs to be absolutely perfect – you don’t want potential customers to arrive, take a quick look around, and then leave again. You want them to stay and hopefully buy. You want them to enjoy your site and have faith in your business.

This means that your website needs to work for you. It’s not enough just to have a website and then never do anything with it again – you need to make sure it is looking good, working in the way it should, and that it’s up to date and accurate. Here are some things you can do to help yourself in this regard.

Fix The Technical Issues

A website that doesn’t load properly or that has broken links, or one that is out of date and therefore cannot do what you or the customer wants it to is going to look bad on your business. A ‘broken’ website will give everyone the idea that you just don’t care, and that will go a long way to making people shy away from buying from you at all.

In order to make your website something that people like visiting, you will need to ensure every link is working well, all the images load quickly, and that any technical issues such as a contact form that freezes are dealt with quickly. Start with a technical SEO report, as this will tell you what the issues are on your website and give you a list that you can work through as quickly as possible.

Good Website Navigation

Having good website navigation is something you definitely need to make a priority. If your customers can find what they are looking for quickly and easily, they are less likely to become frustrated and leave to look somewhere else. Having menus that are easy to read, and that point people in the right direction is crucial to a good user experience, and that is crucial to building a good online reputation.

Not only that, but good website navigation will actually help to boost your search engine rankings too.

Call To Action

A call to action, also known as a CTA, is a phrase that essentially tells the customer what to do next. You can place a CTA on a button, making it all so much easier. These buttons could be, for example:

  • Download
  • Get a quote
  • Contact us
  • Go to checkout

The key to a good call to action is to start with a verb (it will sound more urgent, this way) and to make it short and snappy. The customer, who might have been wavering, will see the CTA and click the button, moving onto the buying or contact stage of their website visit.

Social Proof

Social proof can be a great way to persuade people to sign up for a newsletter, download an eBook, get in touch with you, or simply buy from your website.

Social proof can start with quotes from other people in your industry, or influencers who have used your products or services and been happy with them. This kind of impressive testimonial will always go down well, and anyone who might have been unsure will be more likely to be persuaded to take action after reading these testimonials.

Testimonials from other buyers, those who aren’t well known, are also important. However, it is unlikely that anyone is going to go to your website just to read your testimonials or review page. Therefore, don’t have a page specifically for testimonials; instead, place them throughout the website on other pages so that a potential customer can’t help but read them. The message will sink in as they work through your site.

Mobile Friendly

It used to be the case that most people would access the internet via a laptop or even a desktop, but these days that is shifting. More people than ever are using mobile devices like smartphones and tablets to get online. In fact, this has become so prevalent that Google even changed the algorithms on its search engines, and sites that are mobile-friendly are now ranking higher than those that are not, no matter how good the content is.

Making sure your site is mobile friendly is a relatively simple task (especially if you hire a professional to help you) and one that will help you hugely when attracting customers.