In the last decade, e-commerce stores have taken over the shopping world like a storm. If we look only 10 years back, people preferred shopping. But now, as internet users around the globe have an alternative, they are more inclined towards purchasing things online and getting them delivered to their doorsteps.
Everything can now be shopped for online, from groceries to wedding shopping, without leaving your couch on a good e-commerce platform. The most crucial aspect when it comes to user experience is your UX design. Just as the ambience of a physical store is essential for sales, in the same way, UX design works like an ambience for your website.
Just like no one likes to shop from an ill-organized store, in the same way, online users don’t prefer shopping from an e-commerce platform with a “not so good” UX design. This is why we always suggest designers do whatever they can to design, develop, and optimize a store with a good E-commerce UX design.
What is a Good E-commerce Design?
Some key aspects are to be considered while designing an e-commerce website’s UX. Making the user experience better for your users must be the priority here. The users must be able to navigate through your products easily. Here, you must remember that you must do everything you can to speed up the shopping process.
No one likes to open an e-commerce website and has difficulty searching for things. Online users always prefer to buy what they need in mere clicks. Yes, you have to make sure to reduce the clicks to navigate to the products. Moreover, the landing page of your website must be informative, but it shouldn’t overwhelm the user at the same time.
Your website’s landing page serves as your e-commerce platform’s first impression. And here, you must remember that your landing page is the only source to grab your user’s attention. We suggest you place a banner with a high-quality picture and place relevant information for the user to see.
From the landing page, the user must be able to navigate through your products easily. This can be done with a site-wide search bar to search for the products with their exact names. Or well-established brand-categories-products relationships allow the user to browse through your listed products.
At last, the check-out process must be simple and easy. You can provide the option to log in with Google, Facebook, or Apple accounts to auto-fill most of the customer’s information. Also, you must provide standard payment options to the customers along with the cash-on-delivery option (if possible).
Now that you have an idea about a good design, we have listed why a good e-commerce UX design is essential for every business!
Online shopping is very different from a physical one. Here, you have to grab the user’s attention to ensure that your customer doesn’t jump off to the next website. A good UX design can quickly grab your customers’ attention and get them hooked to your website in no time.
Some simple, aesthetically pleasing things can be added to your website’s landing page and other pages to make it interesting for the users. There are several ways to grab the users, these include; colors used on your website, relevant and high-quality product images, to-the-point information for the listing, detailed descriptions of each product on the product detail screen, etc.
Augments Customer Satisfaction
A good UX design ensures customer satisfaction. Online users have no time for ill-responsive websites with errors, which is why a good and responsive UX design always augments your customers’ satisfaction like nothing else. If a customer finds your UX design not much satisfactory, then the user will jump off to your competitors’ websites.
A great way to ensure that your website is usable and up to customers’ liking is to conduct usability testing. Such type of customer research lets you follow customers’ path on your website (either in real-time or as a session recording) and spotlight potential issues that might disrupt their journey and lead to poor customer experience. To create the most effective usability tests you can utilize usability testing tools that will not only help you gather insights but also analyze and interpret them.
In addition to usability testing, a good and responsive UX template can ensure the longer stay of your customers on your e-commerce platform. Not only the first time, but a satisfied customer also tends to return to the websites with a good UX design. With this, your ROI also increases.
Establishes your Brand’s Name
If you are a newbie in the e-commerce business, then establishing your brand’s name must be the first goal for your business. A good UX design will work like a wonder here. As you know, the first impression is the last, so your e-commerce website must be a show-stopper to make your name in the market.
Here, you can make your website more appealing by incorporating relevant colors, elements, and features. Your e-commerce platform must impact your user, and only this will ensure that your customer will or will not be returning to your e-commerce platform. Flawless UX design can guarantee that your customers will be coming back!
Increasing traffic to your website is the most important thing for a newcomer in the e-commerce business. The amount of traffic on your website is directly related to your website being famous among online shoppers. There might be hundreds of other websites providing the same services as you do, but what can distinguish your brand is the way the UX of your e-commerce platform is designed.
A nicely designed e-commerce UX design ensures that your customers will return to your website and refer it to other online shoppers. This will further ensure increased traffic to your website, which will be a win situation for all the stakeholders.
Augments Sales and Reduces Future Costs
Before launching your website, thorough research, review, and testing must ensure that your UX design is flawless. As an e-commerce business, you must only launch your website when you are sure your platform doesn’t contain any bugs.
With this strategy, your costs can easily be reduced after launching your e-commerce platform as you are sure that your customers are enjoying a bug-free e-commerce platform to buy whatever they need. And with this, your sales will also augment in no time.