The digital landscape is dominated by video advertising. Learn how to stay relevant by embracing video advertising.
A video marketing strategy is now table stakes – 86% of companies used video marketing in 2021.
This is a great way to engage customers if you don’t already use it.
Video advertising is so popular for a very simple reason – it just works.
According to a recent consumer survey, 84% of consumers were compelled to buy a product after watching a video. Video is more likely to be shared than any other form of content, according to the same survey.
The use of video advertising can help improve your brand’s presence in search results, social media, and other channels.
Do you take advantage of it?
Video and the Contemporary Web
Basically, browsing the web today is like watching a series of videos looped endlessly.
The sheer amount of video content available on websites – from social media platforms to news websites to company websites – is astounding. Digital strategists use video to provide their voracious audience with an endless supply of content.
No matter the content – whether it is educational, informative, entertaining, or ad-based – organizations are beginning to realize that high-quality video has the ability to engage users on a profound and significant level.
With the ubiquity of mobile devices and reliable high-speed internet, the modern web is increasingly driven by video in ways that were unimaginable even 15 years ago.
YouTube was once the only place where you could watch videos on the web in the latter half of the 2000s.
In order to understand how important video is as a content driver today, just read the reports about how many outlets are making huge investments in video production.
Sites with huge traffic numbers include:
- The BuzzFeed.
- Various Time, Inc. properties.
- Conde Nast.
- The New York Times Co.
As a result of its video stories, Snapchat remains one of the fastest-growing social media platforms, and Instagram has had success introducing a similar feature.
YouTube reports that users watch over 1 billion hours of video every day.
No matter what you do, whether you use your laptop, phone, or smart TV, video content can’t be avoided, so embrace it.
Boom in digital video advertising
There’s a place for digital video advertising here.
Many companies are recognizing that reconditioning consumers to expect video at every turn will have many benefits.
As video has become such an integral part of the web browsing experience, advertisers are increasingly relying on professional video production services to create content that engages audiences as if it were the specific piece of content they were seeking.
High-quality banner ads and well-designed logos can be extremely useful for generating interest, but video ads will allow organizations to establish deeper connections right from the start, by establishing a relationship, inviting the audience into the fold and educating them visually as part of the buyer’s journey.
Recently, digital video advertising has become a glut.
More companies are pouring resources into creating unique video ads to engage their users.
Advertising with digital video can be effective for any type of business: B2B or B2C, enterprise or small business, high-tech or analog products.
Micro video Ads To Spur Engagement
Using short, micro-videos to grab the viewer’s attention and leave an impact is one trend picking up steam.
Videos of this type are generally only 10 seconds long, and they have presented an interesting challenge to the long-standing 30-second video format for commercials since television first became widespread.
The evolution of digital marketing can’t just be seen in a one-off event that leads to an immediate purchase; it’s a multi-stage process that takes a variety of different forms.
It’s not necessary to include every detail about your product or service in your video ad. To get the lead viewers to dive deeper into your ecosystem, you just have to say something interesting enough that they will click on your content marketing, contact form, or another tool.
In particular, micro-videos have proven effective in engaging Millennials, whose attention span has been shaped by the internet for the majority of their lives.
The use of micro-videos, however, doesn’t mean neglecting traditional 30-second videos. By mixing and matching different lengths of video, you can create an effective digital video advertising campaign.
It is also important to remember that micro-videos should be able to connect with viewers even without sound.
People often browse in silent mode, and by the time they remember to turn up the volume, your micro-video is likely over.
Social Media & Video Ads: A Perfect Match
Marketers almost see it as kismet that social media usage patterns and video advertising have collided on the way to online dominance because they are outlets and forms that are made to complement each other.
Facebook’s users are accustomed to autoplaying videos from many sources appearing in their feeds.
The users of Instagram and Snapchat don’t think twice about scrolling through live video stories for extended periods of time.
Furthermore, companies can customize video ads for these settings that look remarkably like content from the followers of users.
Your audience is more likely to engage quickly and stay for the entire ad when they’re expecting video content from someone they follow.
In addition to incorporating user-generated content, social media platforms are a great way to remove barriers between brands and buyers.
A deeper look at Facebook’s demographic data can help you enhance your targeting and personalization abilities and increase conversion rates.
What else is going to dominate the next decade?
There must be some other offshoots of video advertising poised to make a splash in the near future if video advertising is the trend that is dominating the landscape at the moment.
What consists of the next wave?
User-generated content(UGC0: In the advertising world, user-generated content is not entirely new, but companies are getting more creative about creating content that doesn’t look like a typical ad, thereby increasing the effectiveness and prevalence of user-generated content. This method is effective because it gives you something you do not have: a buyer’s perspective and experience that you can merge with the marketing voice of the brand.
Virtual reality: This technology allows you to immerse your audience in a virtual world that you create and allows you to shape their experience with astonishing depth and complexity.
Augmented reality: Whether this type of marketing is referred to as augmented reality or video advertising, they both share the same DNA, and augmented reality marketing excels at making use of targeted data in order to provide an intensely personalized experience.
These strategies are already having some positive effects, but it will take time for them to be widely deployed, such as user-generated content, virtual reality, and augmented reality.
Conclusion
Globally, digital video advertising is expected to reach $55 billion in 2021, and it shows no signs of slowing down.
Experts predict that by 2023, it will surpass $78.5 billion.
Now is the time to start making video advertising a part of your marketing plan. When it comes to information and messaging, video is the preferred method for consumers – and if you’re not there, you can’t even be considered.
