Is your website optimised for mobile users? Learn about the advantages of responsive website design for SEO and why it’s so important.
User experience and avoiding common SEO mistakes that may harm your search engine rankings are directly related to your website’s responsiveness.
Although Google has hinted at the importance of responsive web design, it has not been proven as a ranking factor.
However, most marketers and designers lack the skills required to build a responsive website, both technically and graphically.
The good news is that you can improve the responsiveness of your website by following specific steps.
Let’s get started right now.
The following are 7 reasons why having a responsive website can help your SEO efforts, as well as suggestions that can help you make your site more user-friendly
Why is “Responsive Web Design” Important?
Responsive Web Design (RWD) is the process of producing web pages that look good across a wide range of devices and screen sizes.
Web designers can develop a website experience that accommodates the various ways users access and engage with websites in this way.
Globally, mobile traffic accounts for roughly half of all web traffic. Website owners must ensure that their sites are easy to use on small screens, such as tablets and smartphones.
How Does A Responsive Website Benefit You?
Although numerous statistics have shown that responsive web design improves user experience, many website owners haven’t implemented it.
A responsive environment appears to be a no-brainer, given that 61% of consumers will never return to a website that isn’t mobile-friendly.
Website owners should be persuaded by this information alone to prioritize the user experience by choosing a more responsive design.
1. Google puts a premium on mobile-first design
There’s no question that Google has shifted its strategy to a “mobile-first” model in recent years. With more people searching on their phones than ever before, it’s more crucial than ever for websites to be accessible on any device.
Google strives to provide consumers with useful and accessible content. A site that meets the criteria is more likely to rank well – for instance, one that is responsive and user-friendly. Google prefers websites that have implemented a mobile responsive web design and are optimized for mobile devices.
2. Usability has been improved
Time on Page can be a good indicator of whether your material is relevant to the user’s search and whether they enjoyed their visit to your site.
The logic behind this is that if a user is dissatisfied with your content (or, in this example, your website experience), they are unlikely to return. Websites with responsive web design are more accessible, speedy, and simple to navigate.
It makes it easier for users to discover the information they need and, as a result, they are more likely to stay on your site.
Furthermore, excellent usability may inspire customers to return to your website in the future. Not only do consumers spend more time on your site, but they are also more likely to become paying clients or subscribers.
3. Improved Customer Service
Users are Google’s top priority by displaying the material they want to see. Google will likely reward you for providing a user-friendly experience with higher search rankings if you do so.
The importance of responsive web design in generating a great user experience cannot be overstated. It is more likely that subscribers, leads, and paying customers will become satisfied users.
One of the strategies to ensure that users have a great experience on your site is to create a responsive website.
Website design is literally an important part that is why an experienced web designer is required. You can find lots of web design companies through the internet to get this work done.
4. Faster page load times
The page speed of your website can also significantly impact your SEO and, as a consequence, your search ranking. Depending on how fast your website loads, your users’ experience can be good or bad.
Consequently, your website should be optimized to load quickly and smoothly.
A mobile responsive site loads faster on both desktop and mobile platforms. Improve your website’s page speed to increase visitors and conversions.
5. Bounce Rate Reduction
A bounce rate measures how many people arrive at your site, but immediately leave. Your site’s search engine performance can be determined by this metric.
A high bounce rate could also indicate that your website did not load quickly or did not give the great experience that customers expect. Therefore, you may experience a higher bounce rate, and you may suffer declines in rankings for that search query.
However, it isn’t simply about the content. Even if your content is excellent, if your web design makes it difficult for users to traverse the site, they will abandon it and seek information elsewhere.
6. Don’t Use Duplicate Information
When you put a premium on your website’s responsiveness, you have little choice but to pay attention to its content and overall user experience.
While flexible site design is not always the best way to avoid duplicating content, it can often help you avoid this common blunder.
It’s simple to generate two versions of your website — one for mobile and one for desktop – by accident while establishing or redesigning your site, which might lead to duplicate content difficulties.
Google is often confused about which content to prioritize when the two URLs differ, even though the content is often similar.
The creation of a single, mobile-friendly version of your website is emphasized in responsive web design best practices.
This will prevent URL duplication between two different versions of your website. At the same time, it’s critical to keep an eye out for additional instances of duplicate content.
7. Increased Social Sharing
Users are more inclined to share your material with their peers if they enjoy it. A responsive website allows users to easily interact with your material, consume it thoroughly, and then share it on social media.
Many RWD designers create sites with social sharing in mind, making it simple for people to spread your information far and wide. While social shares have little direct impact on rankings, they do help you expand your online audience.
More visitors visiting your site as a result of increased social traffic could mean more consumers or subscribers for your company.
Furthermore, having a strong social media presence might help your website gain more awareness. Your mobile-friendly site’s easy-to-use social share buttons will encourage people to share your material, allowing you to reach a far larger audience.
Provide a User-Friendly Mobile Experience
Setting a mobile-friendly strategy as the foundation of your website design (or overhaul) will ensure its success.
By having a responsive design, you prioritize your users, make it easy for them to interact with your site, and signal to Google that your site is suitable for mobile search.
Starting with a well-thought-out web design can help you create a framework that is fully optimised and accessible on every device.
Developing a solid foundation from the start can help your website achieve SEO success.