The COVID-19 pandemic and ensuing lockdowns have made many customers shift to shopping online. To adapt to the change in customer buying behavior, many retailers have moved to e-commerce. With an increasingly demanding customer base, e-commerce is quickly becoming a highly competitive industry.
In such a flooded market, having a high-quality product isn’t enough to make your site stand out. You need a solid marketing strategy to promote your online store. With the right marketing strategies, you can reach more potential customers and drive more traffic to your online store.
In this post, we’ll look at some of the best marketing techniques you can use to promote your WordPress online store and grow your business dramatically.
Leverage Email Marketing
Email marketing is still one of the most effective marketing tactics for promoting your online store. Keep a list of as many email addresses as possible of your past and existing customers, prospective clients, and those interested in the products or services you sell. Send emails to your target customers about product launches, discounts and promotions, new content, and anything else you think might entice them to visit your online store.
Offer a referral discount to those on your email list to encourage them to share your ecommerce site with friends and family, which could grow your audience dramatically. You could also use your list to promote specials and sales with a deadline to create a sense of urgency and keep customers coming back for more. When used correctly, email marketing can help promote your online store to a wider audience, driving leads and sales and increasing customer loyalty.
2. Boost Your Organic Social Presence
Today, social media is one of the easiest and most effective ways to engage with your audience for enhanced customer retention, customer acquisition, and remarketing. One of the best ways to boost your social presence without spending a fortune is optimizing your social media profiles. You can do that by using a memorable username, adding your brand logo, keyword-rich descriptions, and including a link that redirects users to your online store.
Post engaging videos and vibrant images of your products or services on your social profiles to increase interactions and drive traffic to your site. Be sure to post interesting content and use targeting to increase organic reach and ensure the right people see your posts. You may also consider hosting giveaways and using appropriate hashtags on your posts. This will help boost engagement with your followers, increasing your chance for brand awareness with their followers.
3. Optimize your site for SEO
Optimizing your online store for search engine optimization (SEO) increases your visibility on search engine results pages, drawing more traffic. Pay attention to your on-page content, including blogs, images, product descriptions and titles, and other content on your site. Naturally integrate keywords based on popular search queries into your content.
Optimize your title tags for search engines by adding your keyword naturally and in a compelling way. Each page on your website should have a unique title tag, which helps search engines understand what every page is about. Make your meta-descriptions of your site as compelling as possible to increase the chance of people searching to click, increasing traffic to your online store. Working with a team of SEO experts from Onmark SEO agency can help ensure your site is optimized for SEO the right way and in the shortest time possible.
4. Focus on Content Marketing
Apart from optimizing your site for SEO, ensure you create interesting and valuable content for your target audience. Your content should be original and relevant to help you attract positive attention, boost engagement, and increase conversions. Informational content that resonates with customers can encourage them to interact with you and increase the chance of buying from you. For instance, if your online store sells yoga products, you can create content that delivers valuable insights on the benefits of doing yoga or practicing mindfulness.
While not everyone who reads your blogs will become a customer, posting informational content regularly will establish you as an authoritative and trustworthy voice in your industry. Your content marketing can include a variety of content types to bring traffic to your online store and deliver value to potential customers. These include blog posts, guides, articles, videos, newsletters, and many more. Most importantly, be sure to make your content shareable on social media platforms.
5. Optimize Your Website for Mobile
With almost 60% of all internet traffic comprising mobile users, it’s incredibly crucial to make your WordPress site mobile-friendly. Without a mobile experience, you could be losing a huge number of potential customers. Mobile-friendly websites also tend to rank higher on search engine result pages. Optimize your online store by using mobile-friendly themes on WordPress so that your online site will have an increased online presence and be visible to potential customers, leading to increased sales and brand loyalty.
6. Take advantage of influencer marketing
Influencer marketing, a prominent strategy to boost awareness and build your brand online, capitalizes on the ability of influencers to influence their followers’ buying decisions. Utilizing influencer marketing platforms, you can effectively collaborate with the right influencers to maximize the visibility of your online store, thus generating more leads.
Leveraging influencer marketing platforms allows you to connect with influencers whose followers are naturally interested in your niche, aligning well with your target audience. This approach is efficient as it keeps you from spending extra money on testing and finding your audience. Through these platforms, influencers can significantly promote your online store by sharing your content with their followers. Such content might include a blog post about your newest product, a short video demonstrating or reviewing one of your products, or even engaging in brand storytelling during an event.
With these tips, you can effectively promote your WordPress online store across all platforms to drive increased traffic and generate quality leads. The good news is that WordPress provides almost every other tool essential to marketing your online store. That means you can optimize your online store for SEO, social media sharing, images, landing pages, and more right from your WordPress dashboard.