Instagram has grown over the recent years from just a fun social media app where people share cool pictures and “like” and comment on each other’s posts to a machine for finding prospective customers through DM for business. Since Instagram for Business came out thousands of people are using it to send cold messages to prospective customers to drum up business. Using Story Stickers with DMs (or not) is just one of such tactics.
Story Stickers on Instagram are not just a fun way to add personality to your IG Stories, but also an effective way of growing your business.
So, whether you are trying to generate more brand awareness, boost your engagement, drive traffic to your site, and improve your e-commerce sales, a Story Sticker can help you along the way.
In this post, we will talk about how you can step up your Stories with Instagram Story Stickers and how to use them:
Start a Q&A
When you add a Question sticker on your IG story, your followers can submit questions for you to answer.
There are various ways you can use Question stickers in your Stories. For instance, if you are planning an IG Story takeover, you can use it to collect your followers’ questions for your guest.
Doing so shows people that you are friendly and approachable enough. It humanizes your brand, as well. You can even offer advice or give them a chance to discuss their thoughts. Whatever engages your audience and captures their attention.
Tag Your Location
If you are trying to get more views with a particular story that you have, then you can tag locations, such as a restaurant or a travel destination.
In turn, this will show up on the public Stories feed for that particular location. That way, anyone searching for that specific location will be able to view and engage with your Story.
Location stickers are an excellent way to boost your Story’s discoverability on the platform, showing it to people who are not following you yet.
Conduct a Survey
Do you want to know more about your audience’s interest, likes, dislikes, and a lot more? Then, survey your audience using a Poll sticker or an Emoji Slider!
When you use a Poll sticker, you get to ask your audience a particular question, and then see the results when they vote. Emoji Sliders, on the other hand, are quite similar to “Yes or No” questions. Only that users can drag the slider to the left or right to give their answer.
Furthermore, you can also use it to gather feedback about your products, ideas, or engage with your followers. It is a great way to connect with people and collect valuable information from them.
Add a Background Music
With the Music sticker, you can put background music in your Instagram Story. Add your existing images and videos and then pick the right background music that goes along with it.
To add the background music, click the camera icon on the top right corner. Then, take a photo or a video. Once it is ready, you can click the “Music Stickers” button.
This new music icon shows up along with the other Instagram Stickers. Click it, and you will be able to access Instagram’s music library. You can even look for a specific song there. Pick a part of your song that fits your Story, and post away!
Mention People and Brands
When reposting user-generated content, or if you are working with collaborators and brands on Instagram, it is vital to give them a shoutout by using the Mention sticker.
Not only that, they will be notified that you have mentioned them in your Story, but it also goes a long way in building your community. That account that you have mentioned might return the favor and share it with their followers.
Create a Sense of Excitement
If you want to share a Story of an upcoming event, product launch, or sale, you can add a sticker that counts down to the particular time and date that you have set.
Placing Countdown sticker on your Stories creates a sense of excitement to your followers. Not to mention that it keeps them reminded of your important event. Thus, it is an excellent way to generate more results.
People can even subscribe to your countdown event, which will notify them that the time is up, and the countdown is now complete.
Make Shopping Easier
By tagging your products with Instagram’s Shopping stickers, you can promote shopping via Stories and showcase various product details without coming off as too spammy.
These are especially beneficial if you are an e-commerce brand. Just make sure that you do not overuse these shopping stickers in your Stories, though!
Make Your Posts Visible
The same with Location stickers, when you place Hashtag stickers on your Story, more people will be able to see and engage with it.
If you are a brand, Hashtags stickers are a great way to promote branded hashtags on IG Stories. If users click on the hashtag sticker, they will be redirected to the hashtag page, and get the chance to explore other types of media with the same hashtag.
Get Creative and Fun
If you are looking for more innovative ways on how you can make your Stories more engaging and compelling, then GIF stickers might be the answer.
This is useful whether you want to give your links and call-to-actions a boost, upgrade your product shots, promote your campaigns, or add a little bit of personality in your Stories.
The good news is that you can even make your own custom GIF, which is another growth strategy since other accounts can search and post your GIFs in their own Stories.
Start a Conversation
If you want to create a loyal and steady following, then you can start with Instagram Stories’ Chat sticker. With it, you will be able to create a private group chat with your followers who wish to join.
This helps you create real and more meaningful conversations with your followers that go beyond the images and videos that you post on the platform.
Over to You
If you want to get more engagement on Instagram, you can start implementing some of these stickers that we have mentioned.
Sometimes, all you need is to go there, create a Story, use one of the stickers, and use them to connect and engage with your audience!
About the Author: Kevin Urrutia is a founder of Voy Media Advertising Agency NY. He helps businesses maximize the benefits of Facebook Advertising – leading to a dramatic improvement in sales while pushing down costs. Voy Media thoroughly studies each client requirement and comes up with tailor-fit solutions to bring about the best results.