Have you used all the features of Instagram for your business? If not, it is time to use them. While this article is being written, many features are rolling to benefit brands. You need to use the existing features and wait for the rest to come out and help to take your business to the next level. Make sure that you keep updating Instagram regularly so you will not miss the essential updates.
According to an article that was published on HuffPost, it is not surprising that brands, big and small, are using Instagram to establish their foothold on this photo-sharing social media platform. Additionally, brands are integrating new trends and themes on Instagram. Here are five good Instagram features to benefit your business:
1. Page Video Collection
Instagram now has this amazing feature. The search page comes with a permanent video button on the top-left side of the grid. If your business uses Instagram videos, your potential customers will see you on the search page. The chances of discovering your business and getting to know your products are even better with amazing new feature sure.
When someone presses the video button, a new window opens and starts playing the first file suggested by the person. Once the first video is over, the latter starts playing. Users can swipe to move to subsequent videos multiple times.
Users usually spend or waste a lot of their time on Instagram now and then, but when they finally get your brand video, nothing happens. As such, it is one of the best features of Instagram for your use.
Clicking on the video, this view opens the post and share option. This means that your followers can send content to their friends via direct messages. It improves your business presence and brand awareness in a very fast way. Also, if you want to read more about Instagram videos, check out the platform for Instagram.
2. Follow From Search
Are you looking for more Instagram followers? Yes, you do. Here is an innovative feature that lets you follow accounts right from your search. Make sure you have a simple and concise user ID with a descriptive title. Once this is accomplished, the chances of finding a fundamental improvement in search are improved. This means that your prospects will not need to see your feed before they follow you.
Just find some accounts in Instagram search, or just search them in the search bar and follow them right away. After it, you will see more people following you back as a result.
3. Top Posts
It is one of the oldest Instagram features and also the best one. Though Instagram is tight-lipped about why some posts always on the top position, it is clear that posts with quality content and maximum attraction are the winners. It means more likes, comments, and shares have more weight than anything else does. For example, if your post receives 150 likes and 30 comments, it will reach to the top
Hashtags are very powerful in social media like Instagram and with hashtags, you can take your brand to the next level. If you do it in the right way, your post will hit the right nerve, and you will get more attraction in your Instagram posts than ever before.
Use the hashtag in the right way to get your post on the top position. Avoid using very popular hashtags as many people are using them so you need to change the trend and use some different hashtags if not then your post will be buried under others. You can use hashtags either in comments or in captions because the clear look is also most important, I often use them in comments.
5. Instagram Stories
Stories on Instagram are now more popular than ever, and if a business is skipping millions of Instagram story viewers, then they’re missing a lot of revenue. Don’t be one of the companies who’re a big making mistake of skipping content for Instagram story viewers.
Share stories on your Instagram account and add few but most important hashtags. If you’re lucky, your story might get on top, and you might receive a lot of hits by it. If you’re running an e-commerce store, then add creative stories on your profile to get more and more conversions.
Now, you about know about some important features of Instagram so use them to take your business to the next level. With these tips, your Instagram account and posts will get more hits than ever. Another bonus tip is consistency. If you’re consistently posting on your account and keep users engaged, chances are high that your post will appear on users timeline. Make sure that keep posting quality content and write a catchy caption to get more attraction.