Success at creating video content lies in its creation, but producing videos that convert requires careful planning, expert execution and thorough optimization.
AI tools make converting articles to videos and writing video scripts much simpler, making production of high-value content faster at scale. Discover how you can use them effectively to quickly produce high-quality material at scale, together with much more information that is going to do wonders for your video marketing campaign.
Table of Contents
1. Storyboard
Storyboarding is one of the key pre-production steps for any video production, serving as an essential means to envisioning how each scene in your film should look – much like comic strips do – before production even begins. A storyboard displays setting, actors’ interactions with one another or props as well as any text/graphics which appear within that scene.
Doing a good storyboard doesn’t require being an artist or having extensive video experience; simple lines, shapes and blocks that convey information easily understood by all audiences should suffice. And the lack of a story is often a big content marketing fail that leads to the failure of the entire campaign.
When creating video content, Boords offers a great tool for storyboarding your video project’s storyboard. Simply create a project and draw each frame using their large selection of design shapes; team members can collaborate easily on this step-by-step process.
Storyboarding can help keep your production efficient, minimize time spent shooting and ensure no unnecessary footage ends up in your final video.
2. Script
Video marketing can be an effective tool in helping your SaaS business meet its goals, but in order to ensure your videos remain on brand and effective, the best approach is to write out a script prior to filming.
An effective video script will assist in organizing the story and dialogue of your video, and is essential in producing high-converting videos that stay focused while conveying a compelling narrative.
As you write your video script, keep your audience and their needs in mind. For instance, if releasing a product video will require that it provide value while also addressing potential customer pain points.
Consider what you want your video to accomplish and how you will measure its success when scripting its script. For instance, consider including a call-to-action at the end of your video that encourages viewers to subscribe, visit your website, or take another desired action.
Once you have written your script for a video, it is essential that it be edited so it is easily understandable. A video editing software may also enable you to add captions and descriptions that optimize search engine optimization (SEO), ensuring your videos appear organically on platforms such as YouTube.
3. Cast
When creating video content, it’s vitally important to gain an in-depth knowledge of your audience and their pain points. By tailoring videos directly towards them and their needs and issues, it will create trust between viewers and video creators that ultimately encourage conversion.
Video ads are one of the most effective ways to generate leads and sales for any product or service, yet many marketers struggle to make them convert due to poor pre-production planning or an ineffective marketing strategy.
Step one in creating an effective video is writing an engaging script. Seeking feedback before shooting can help ensure it is both understandable and captivating; reading aloud the script aloud ensures it sounds natural and flows naturally.
Next, create a storyboard that will capture your audience’s interest and lead them toward taking action based on AIDA (Attention, Interest, Desire and Action). Setting clear goals will enable you to stay on course and produce video content that effectively converts customers.
Then, you absolutely have to take into account the target audience you have. This is going to instantly decide what cast you have to hire. The people who will be in your clip will always impact the conversion rates. The viewer needs to relate to the people. Even the best actors in the world might not be able to deliver the results you are looking for. It is absolutely necessary that you go through a careful analysis of your target audience.
4. Lighting
Proper lighting is one of the cornerstones of creating professional-quality videos, whether they be podcasts, vlogs or educational content. Poor lighting can be distracting and detract from your message – or worse still make you look unprofessional – but there are simple tricks for mastering professional indoor video lighting that can take your videos to new levels.
Many video creators prefer natural lighting for their videos, utilizing sunlight as the key light and using reflectors as fill and back lights. Unfortunately, weather and cloud cover can sometimes alter this natural illumination and alter both its hue and brightness of your footage significantly.
Hard lighting can create dramatic effects, but is not recommended if you’re just starting out or using natural light as your source. To soften hard lighting, bring the light closer to your subject or use a diffuser to bounce it off surfaces; or reduce wattage of your light or use a scrim to further soften it. Finally, avoid glare at all costs using anti-glare glasses with diffraction filters to reduce it.
In the event that all you can do is use a smartphone, the very best thing you can do is to just use natural light. It is always going to be better so try to shoot in outdoor areas, preferably at dusk or dawn.
5. Camera
Your choice of camera will have a major impact on the look and feel of your video. Aim for one with HD or 4K recording resolution so your final product has optimal clarity and detail, and one with multiple scopes (angles) to give you options when editing; closer shots may reveal details that would otherwise go undetected with wider shots.
Another key capability of video recorders is their ability to record at various frame rates (fps), or frame rates per second (fps). Varying your frame rate can have dramatic effects on how your video appears: lower frames per second create more cinematic footage while higher frame rates create jumpy footage.
Make sure your video includes an attractive thumbnail so viewers will click it when browsing YouTube. Your title and thumbnail will likely be the first thing people see and will determine whether they watch all or part of your video; choose words such as ‘How to Take Sharpest Ever Photos’ or ‘Photoshop Secret Features Revealed’ that pique people’s curiosity immediately.
Remember that for TV ads you do need 4K these days but UHD is more than perfect for the use of video content on social media campaigns.
6. Music
Video marketing is an effective way to connect with audiences and drive engagement, creating an immersive experience for viewers while conveying meaningful messages. However, making engaging videos that convert can be challenging without proper planning and preparation; successful conversion requires understanding your target audience well, using storytelling techniques, concise messaging and appealing visuals; optimizing videos for mobile viewing is also necessary; this involves making subtitles or captions easily readable on smaller screens.
Music in your videos can create an emotional bond between viewers and yourself, helping to create an immersive experience for them. However, choosing the appropriate tune can be tricky; to ensure an appropriate experience it’s essential that the chosen tune ties into your brand messaging as well as providing audio descriptions so viewers can experience videos without sound.
Writing compelling video descriptions on both Facebook and YouTube is essential to creating engaging videos, and writing an eye-catching title or description can make a big difference between someone viewing your video or not. Learn how to write engaging copy with these tips on creating video descriptions that drive clicks and conversions.
When you cannot properly choose music, ask your audience what type of music gets them to do the desired action. This will help you to figure out the right audio atmosphere you should aim for.
7. Editing
Video marketing has quickly become an effective conversion tool. It can tell stories, educate viewers and inspire them to take action – but it is crucial that you first understand your audience so as to create videos which address their pain points instead of risking seeming too pushy and alienating viewers.
Music can also help make videos that convert, and one sure way is by using catchy songs to captivate viewers and build brand recognition. One option for this is creating a brand jingle, or short song that serves as the voice for your brand. Furthermore, using diverse scenes (such as outdoor shots or action shots ) keeps viewers engaged.
As part of your video editing strategy, it is also crucial that you edit it appropriately. This involves cutting out any unnecessary parts, adding music, and making sure the video runs smoothly from beginning to end. Editing software like FlexClip makes this task easy: you can trim beginning and end clips while also joining them together into longer videos. It may be beneficial to create proxy versions before editing your video for use on old laptops.
8. Publishing
Publishing your video content online is a crucial step in reaching your audience and maximizing the impact of your efforts. An intuitive web builder like SiteW can make this process seamless and efficient. SiteW allows everyone, regardless of technical expertise, to easily publish videos and easily create a video website. This user-friendly platform offers a range of tools that simplify the web design process, enabling you to showcase your video content effectively.
Incorporating SiteW into your video publishing strategy can help you reach a wider audience and ensure that your content is easily accessible and visually appealing. By leveraging the power of a well-designed website, you can enhance the effectiveness of your video marketing campaigns and drive higher engagement and conversion rates.
In conclusion, creating videos that convert requires careful planning, expert execution, and thorough optimization. By following the steps outlined in this guide, you can produce high-quality video content that captivates your audience and drives meaningful results.
