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How Companies Are Using Artificial Intelligence

Take a look at how AI companies are implementing AI. By automating procedures and operations that formerly required human intervention, Artificial Intelligence (AI) is increasing company efficiency and production. AI is also capable of comprehending data at a level that no human has ever achieved. This skill has the potential to be extremely useful in the workplace. AI has the potential to enhance every function, business, and industry. This category includes both general and industry-specific applications. Let’s learn more about how and why businesses are turning to artificial intelligence to boost productivity.

Why Do Businesses Use Artificial Intelligence (AI)?

Enhance the User Experience

Companies have reported that balancing the demand for high sales and conversion rates is a difficulty. Artificial Intelligence may be used to improve user experience by generating UX-based functionality.

Improved Customization

Providing a personalized experience is the key to creating a successful marketing strategy. Customers are more likely to respond to marketing tactics that are targeted to them. AI is expanding as it is being integrated into the e-commerce sector. Customers and clients alike like messages with personalized subject lines. The corporation can tie the customer to past meetings with a personalized message paired with brand advertising.

Taking Advantage of Potential Channels

Artificial intelligence has the potential to expand a company’s marketing channels. The application of artificial intelligence (AI) aids in the expansion of digital marketing channels. AI-powered technologies are increasingly being used by businesses to automatically determine the channels with the best chance of success.

Insights into Valuable Data

A big corporation is in charge of a large amount of critical data about their consumers and trade. Many firms profit from artificial intelligence when it comes to comprehending the entire breadth of data sets.

Top AI-Enabled Companies


Apple is a multinational technology corporation that manufactures and distributes consumer electronics such as iPhones and Apple Watches, as well as computer software and internet services. In devices like the iPhone, where FaceID is enabled, and the devices like Apple Watch, AirPods, and HomePod, where Siri is enabled, Apple uses machine learning and artificial intelligence. Apple is also increasing its service offerings, using AI to recommend music on Apple Music, help you find a photo in iCloud, and direct you to your next appointment using Maps.


Baidu, China’s Google, uses artificial intelligence in a number of different ways. Deep Voice, a tool that duplicates a voice using machine learning and deep learning, only requires 3.7 seconds of audio. They utilized the same method to create a program that reads books to you in the voice of the author, fully automatically and without the use of a recording studio.


Alibaba is the world’s largest e-commerce marketplace, selling more than Amazon and eBay combined. In Alibaba’s day-to-day operations, artificial intelligence (AI) is used to estimate what customers want to buy. Natural language processing is used to create product descriptions on the company’s website. Another example of artificial intelligence in action is Alibaba’s City Brain program, which attempts to build smart cities. The effort uses AI algorithms to help ease traffic congestion by tracking every automobile in the city.


Waymo, Google’s self-driving technology company, began as a Google project. Waymo’s current goal is to spread self-driving technology to the rest of the world, not only to transport people but also to reduce the number of accidents. Its self-driving taxis are currently operating in California, transporting passengers. The company is currently unable to charge a fare, and a human driver will continue to operate the vehicle throughout the test period. Google’s purchase of DeepMind signaled its commitment to machine learning.


With Alexa, Amazon is not just a player in the AI game, but it is also a component of many aspects of its business. Amazon uses artificial intelligence in a novel way by delivering things to you before you ever contemplate buying them. They collect data on each person’s shopping habits, and they’re so confident in how the data helps them recommend products to their customers that they’re now using predictive analytics to predict what they’ll need long before they’ll need it.


At Facebook, one of the most popular uses of artificial intelligence and machine learning is to give unstructured data some shape. DeepText, a text comprehension engine, analyzes and interprets the information and emotional tone contained in the thousands of messages (in various languages) posted by its members every second. DeepFace is used by the social media behemoth to recognize you in a photo that is shared on its site. Furthermore, this technology beats humans when it comes to facial recognition. The company also uses artificial intelligence to recognize and remove porn photographs that are shared on website.


IBM has been at the forefront of AI technology for many years. For the first time in more than 20 years, IBM’s Deep Blue computer defeated a human world chess champion. Using its Watson computer, the company went on to win several men vs. machine competitions, including the game show Jeopardy. IBM’s most recent artificial intelligence achievement is Project Debater. This AI competed against two expert debaters, generating human-like arguments in the process.


Through AI-driven solutions, the company’s entire performance improves. In every element, whether it is corporate marketing or data analysis, artificial intelligence is important. Although at first powerful artificial intelligence may look terrifying, integration with current systems is a highly user-friendly technology. Many marketers realize the benefits of AI products in a range of industries. AI can provide real-time data to enable new business growth plans and capacity.

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