As time goes on, eCommerce website becomes the most preferable way of shopping for online users! Especially after Covid-19 struck the world, people had no option other than shopping online and getting their things delivered to their doorsteps. Now the restrictions are lifted across the world but people still tend to stick to online shopping.
This is the reason that these days we are looking at a big influx of eCommerce stores in the market. All of the eCommerce stores are competing against each other for more users and customers. Which is the reason that there is much more development happening in the eCommerce sector.
If you are a seller who wants to sell products online, then you have to consider a lot of things while choosing the correct eCommerce platform to list your products. Or even if you are a big brand owner wanting to use your frontend design with the functionalities of an existing eCommerce platform, you can do that as well now with the headless eCommerce model.
Various eCommerce is now providing the sellers with the opportunity of a headless eCommerce model to use in selling their products. Sylius ecommerce platform and many others in the market are determined to help your store represent itself in front of your customers and also in augmenting your sales.
But, as the title suggests, we are not going to confuse you with information, rather we are going to make it easy for you to understand the different types of eCommerce models and help you choose the right one for your business!
eCommerce Websites
In simple words, an eCommerce website allows the customers to buy and the sellers to sell their products and services online!
Ecommerce websites are the first preference for most customers now. As it allows the customers to easily research and browse through the available products and buy their desired products without even leaving their couch. Online shopping has made it easier for customers to browse through the products without stressing about how much time they have spent physically standing in a store!
Ecommerce websites are broadly categorized into three categories:
Vendor Specific Sites
These are the most common type of eCommerce sites. For these eCommerce websites, the brand itself develops the front end and back end of the website and monitors the processes, functionalities, and UI/UX of the website itself. Any changes that you need and want can be easily done as you are the owner of the platform as a whole.
With all this, you also have the option to optimize and promote your brand through different marketing strategies. These may include search engine optimization (SEO) to rank your website higher on Google search hence boosting the sales of your website.
Multi-vendor Marketplaces
Almost every online user knows about eBay, Amazon, Alibaba, etc. All of these websites are multi-vendor marketplace websites where the platform is owned by a different business and third-party vendors can list their products there to sell. This is the easiest way to go online instantly.
Here, you don’t have to worry about the traffic on the platform itself as you have the option to select the eCommerce website where you want to list your products. Here, along with the listing, many websites allow you to make your homepage and market your products as your desire on your brand’s account or page.
Headless eCommerce Model
Headless eCommerce is the newest addition to online selling and it has made the life of business owners easier in several aspects. In headless eCommerce, you use the backend functionality of an existing eCommerce store and are still able to develop your website according to your needs.
In this way, you have complete control over how your website should be presented to online customers and still not worry about developing or maintaining the backend of your website. In the headless eCommerce model, your front end is integrated with the eCommerce platform’s backend functionalities.
So, we can say that headless eCommerce is a hybrid of vendor-specific websites and multi-vendor marketplaces. Here, no matter what type of eCommerce model you select, the main thing for you to do is to shift to online selling to reach out to more potential customers, hence increasing your sales.
If you select a multi-vendor marketplace to list your products, it might act as the fastest way to move online. But there are certain benefits of developing your website either yourself or through headless eCommerce.
Benefits of eCommerce Web Development
Instead of discussing the options i.e. Sylius vs Magento, we have listed a few benefits for you to develop your eCommerce platform!
· First Impression is the Last!
Developing your front end makes your website more relevant and relatable to your customers and brand. The first impression of your online store decides whether your customer stays or leaves your website. When you are developing your front-end, you have the option to make your website look as the customers want it to.
· Optimized User Experience
It makes you able to change the front end of your website for it to be optimized. It’s totally up to you how and where to show your products. Moreover, you can own a fast-loading website by optimizing the back-end properly. Here, the headless eCommerce model works the best as the APIs integration results in a faster website for the users.
Your website’s appearance must also be appealing to visitors. A website must have high-quality graphics and attractive images with a user-friendly menu for easy navigation. Some tools are already available online to help you.
Glorify is an easy-to-use yet powerful graphic design tool that allows you to plan, design, launch, and analyze all your big ideas in one place. It is a lifesaver if you’re looking to easily create high-quality website banners without the need for pricey outsourcing.
Glorify makes design accessible to all. Entrepreneurs, marketers, agency owners, designers, and just about any busy professional can use this tool to create aesthetic images that convert. With simple tools for beginners and advanced features for designers, Glorify provides a great alternative to other design tools out there.
It also offers a free plan for those just getting started.
· Apply bespoke Marketing Strategies
When you own your website, you have the option to market your products any way you want to. You are not limited to your account on the multi-vendor marketplace platform, but you can apply SEO and other marketing strategies for your website as needed.
· Stand Out in the Crowd
Many brands are now opting to develop their websites with bespoke themes according to the needs of their customers. By developing your website, you can stand out from your competitors with your front end. Expert services, such as WooCommerce theme development, will help you get a responsive custom website that fully matches your design and required functionality.
Move your Business Online to Augment your Sales!
No matter which type of eCommerce model you choose, we always suggest our readers go online as soon as possible. As the world is moving toward online shopping, the stores available online are benefiting from more sales.
