As the internet has become so widely used, it is crucial that digital marketing is one of your marketing strategies. As a business owner, you may have many questions in your mind like what should be your marketing strategy for an office furniture business that offers office chair products, what can be used to promote the business using digital marketing? We’ll find out!
Website
The first thing you’ll need is a website. Online shopping is convenient for customers and you should offer your products on your website. If you don’t have a delivery team or do not want to use a courier, you can always offer a click-and-collect service. There is no need to spend a lot of money to build a custom website; you can use WordPress and Woocommerce to build a website with eCommerce features. WordPress has so many affordable themes and plugins that can help you build an advanced eCommerce website with no knowledge of coding required.
Social Media Marketing
After you have created your website, you will need to start bringing in traffic. Advertising on platforms like Facebook and Twitter can be very affordable. You can even just spend $4 to advertise on those platforms but of course, it is important to spend more to get the most out of your ads. You will need to target a related audience as well so that would be people who work from home or business owners.
Bringing in traffic is not enough; you should maximize the performance of your ads by doing testing. Running your ads in different formats with alternative images can help you find the ads that bring in the highest click-through rate. This is important if you are using CPM ads where you are paying per impression. Maximizing your click-through rate will help you get the most out of your investment. Google Analytics can be used to monitor the traffic of your website. This can be used to help you track the website statistics like conversion rates. Make changes to your website and then monitor the changes to continuously improve your website to maximize your conversion rate.
Reviews
Ask your customers to leave a review, from your finished product quality to courier service to after-sales assistance. People like to buy from trusted and reputable brands and one way to show that your business is a good brand is to showcase a good number of positive reviews. Accumulate positive reviews on reputable sites like TrustPilot and link to the reviews on your website.
Incentive Marketing
The idea behind incentive marketing is to provide potential customers with a reward to encourage them to make a purchase. For example, you can offer first-time customers a 20% discount or customers can subscribe to a newsletter to get a one-off 25% discount. You can also offer discounts for specific products like a sit stand desk to increase sales for those products. Another popular incentive marketing method is using a loyalty program. Loyalty programs offer customers discounts after they accumulate a certain amount of points.
Another widely used incentive marketing method is a referral program; you can offer customers discounts if they tell their friends about your business; Woocommerce offers a referral plugin that only costs $49.00 so even small furniture businesses can offer a referral program to their customers without needing to spend a lot of money.
With work from home becoming popular, office furniture businesses should also try to form partnerships with businesses and offer their employees discounted ergonomic furniture.
Influencer Marketing
Influencer marketing is popular in 2022. Promoting your business through Influencer marketing doesn’t have to be expensive. There are influencers with a smaller fan base that can promote your products for cheaper. Finding the right influencer is crucial. For example, you shouldn’t find a beauty influencer for your office furniture business. You need to make sure that their fan base is also your target audience so you should focus on influencers related to office workers or programmers, people who would actually need the ergonomic chairs or desks.
Search Engine Optimization
People search on Google when they are looking to purchase new products so improving your presence on Google is important. It can take some time before you rank well on Google so it may not be the best short-term strategy but it is definitely a good long-term strategy because once you rank well on Google, you will continue to receive traffic.
Hopefully, now you can use these strategies and improve the sales of your office furniture business. Growing your business takes time and requires testing. If something works, then continue to use it, if it doesn’t try something else; you will eventually find the strategy that works for your business. Don’t be afraid to test marketing strategies but if you are not comfortable with digital marketing yourself, find a marketing expert to help you. Investing in digital marketing is crucial and it will pay off when you find the right strategy for your business.
