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Modern employees want to see you in action, leading by example. When your actions actively work against the things you say (whether in direct conversation or through the creation or enforcement of company policies), you’re going to be viewed as a problem boss — and maybe even a toxic one. More importantly, not acting in ways consistent with written policies
Continue readingWhy It’s Crucial To Walk the Talk As A Business Leader
Even as a self-proclaimed serial introvert, I really enjoy small, intimate dinner parties. When the host has invited the right mix of people, it can make for an extraordinary evening of sharing and learning and growing. It’s fun meeting people I might not have otherwise crossed paths with. And I enjoy hearing their stories, perspectives, and opinions. BUT–all it takes
If you’ve been in the eCommerce space for a little while, you’re most likely familiar with the term “affiliate marketing.” But many people aren’t quite sure what it actually is or how the process works. In its simplest terms, affiliate marketing is a performance-based marketing model that rewards affiliate partners for driving the desired action. These actions can include site
Running an eCommerce business involves numerous daily tasks. You’re actively trying to optimize product pages, add new products, remind customers about abandoned carts, create and promote sales and coupons — and it’s rarely reflected in your sales right away. With everything you’re juggling as a store owner, how are you supposed to find the time or money to grow and
Continue readingStep Up Your e-Commerce Marketing With Chatbots
On the internet, an endless source of industry insights, news and tips are at your fingertips – but how do you know which are worth reading? Here are the top business blogs every entrepreneur should stay on top of. 1. Mashable With a mix of breaking news, thought-provoking opinion pieces and a small dose of memes and internet humor, Mashable (particularly Mashable Business)