Whether you’re a big company owner or a new entrepreneur, you want just one thing: to make sure your business runs at the highest standard it possibly can as this maximizes profit. This is a lot easier said than done, as this standard is highly dependent on the product or the service you are selling.
What is highly acceptable in e-commerce might be downright awful in another type of business. With that in mind, here are some expert tips on how you can make your business better, regardless of the business sector you operate in.
#1 Your website design
Your website design is a significant factor in the successful running of your business. Now more than ever, due to the pandemic, people are predominantly looking online for products and services. Having a good website will have many benefits, but having a bad website could see your business shrivel up and die. Here are some ways you might want to improve your website.
- Keep your bounce rate down. Keeping your bounce rate down can improve your rankings on the Google search results for relevant keywords. A bounce rate is a term used for the number of times visitors click off your page or visit your page just once. This is generally when a website takes too long to load, and the visitor becomes impatient and clicks off. Google will often interpret this high bounce rate as the site is not being as relevant as it probably should be and affecting your ranking as a result. You can avoid this by checking file sizes, especially for your homepage images.
- Make sure your website looks good and is easy to navigate. Many websites have been given up on because they are too difficult to navigate, or they look like they were designed in 2013. By updating your website regularly and thinking about user experience, you can encourage your visitors to stay and browse your site.
#2 Keep in contact
Keeping in contact with your customers is very important, whether this is for selling new products (just like the ones in their purchase history) or it’s to make sure that feedback is responded to (so your customers feel as though their voice has been heard). Whatever it is for, you need to ensure that you keep in contact and do so in a professional manner.
- Keep your emails professional. By using compelling copy in your communication, you can make sure that your customers feel well looked after, encouraging them to buy again. You also want to make sure that the format of your email is clean and modern, but most important is the sign-off. Using services such as Rocketseed to make your email signature sleek and professional will go a long way to achieving this.
- Respond to customer feedback. Responding to customer feedback can be a great way to keep your customer satisfaction rate high. This isn’t just saying thank you to good reviews; this also involves making changes to improve your business if there is a complaint. If the client complains about something that isn’t your fault, it would probably be good to explain this, too. You need to make sure that you keep on top of all of your reviews if you can, to really make it show that you care.
#3 Boost your SEO
Boosting your SEO or your Search Engine Optimization can be really beneficial, especially for the new entrepreneur. You can achieve this with a content strategy that uses appropriate keyword density and links to build your association with other highly reputable sites. Because of this association, it is believed that Google sees your site as more important and will rank you higher in search results for those relevant keywords.
Above are three ways that you can make your business stand out from the crowd, no matter what type of business you happen to have: By improving your website to decrease the bounce rate and increase customer interest; keeping in contact with your clients through professionally written; and professionally signed emails. Lastly, by boosting your SEO to make sure your business can be seen by more people, which brings in more traffic, you can increase the success of your business without having to spend a fortune on advertising.
