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5 Must Have WordPress Plugins For Marketers

Please raise your hand if you’ve ever felt overwhelmed running your ecommerce business.

When you begin to grow, you run into marketing challenges, killing any momentum you may have felt. It’s daunting enough handling digital marketing alone – never mind figuring out online selling and WordPress.

Well, there’s good news: managing your ecommerce store doesn’t have to be overwhelming. With the right tools at your disposal, you could easily be on the way to massive growth — all without hiring expensive contractors, or buying costly software.

Read on, and we’ll walk through how to get started right now in this very blog post. When we’re done you’ll know exactly how to use five WordPress plugins that will supercharge your marketing efforts.

Ready? Let’s dive in.

5 Essential e-commerce WordPress Plugins

WordPress has many plug-ins available. Here are five of the best for your ecommerce site.


This ecommerce marketing automation platform can help you sell more by creating professional email marketing campaigns even if you don’t have extensive marketing knowledge. With a user-friendly interface, robust analytics, and powerful email automation features, you’ll be on your way to increased sales and conversions. Omnisend is simple to use; Just integrate it into WordPress by integrating it into your WooCommerce plugin.


This is the most popular plugin for WordPress ecommerce stores for a reason (You don’t acquire 94.3% of the WordPress store market share by accident.) and its popularity doesn’t show any signs of abating. This free, open-source plugin is feature-rich and has everything you need to manage products and orders in an online store. WooCommerce has more than 330 extensions to help you tackle payments, shipping, marketing accounting, digital downloads, subscriptions, and more.


Sumo offers store owners loads of tools for enticing ecommerce customers. Perhaps one of the most effective is the Sumo Reduce Cart Abandonment Shortcut. This tool helps you recover lost sales by offering your visitors perfectly-timed discounts or value offers when they are about to abandon their carts. You can try this tool for free for 14 days. A Shopify cart abandonment research study on 10 different Shopify stores found that stores using this shortcut saw an average reduction in cart abandons of 9.54% and earned between $7,000 to $311,000 in sales.


Yoast SEO is a free plugin that works on any self-hosted WordPress site. If you’re worried about how your online store fares in the search rankings, never fear: Yoast will make search engine optimization (SEO) a breeze. Easily control title, meta descriptions, targeted keywords, advanced XML Sitemaps, canonical URLs, and more with the push of a button. With 5+ million installs, this is definitely one of the more popular plugins.


With 3+ million active downloads, WordFence is the most downloaded security plugin. You can trust it to protect your store from attacks. This tool includes an endpoint firewall and malware scanner designed specifically for WordPress. Easily scan core files, themes and plugins for malware. You can also check for bad URLs, backdoors, SEO spam, malicious redirects and code injections.

These five plugins should help you remain competitive in 2019.

Final Thoughts

The many facets involved in successfully promoting an online store can make marketing seem like a challenge. Using these WordPress plugins can make running your online store efficiently and effectively, an achievable goal instead of just a dream. What plugins are you using to operate your online store? Let us know in the comments.

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A WP Life

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