Bloggers, shoppers, eCommerce experts, journalists, and marketers all use WordPress to power their websites. What is the appeal of this website builder? Why do the vast majority of marketers base their operations here? We’ve listed six reasons why it’s so popular.
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Moving on, here are six compelling reasons why WordPress is a popular choice among many marketers:
1. It’s Easy to Use
The number one reason on our list is that WordPress is simple and easy to use, thus it can meet the demands of a wide range of pupils without overwhelming them. It is simple since students do not need to know coding to utilize it, nor do they need to master sophisticated software. Its user interface (UI) is simple and easy to use.
Who doesn’t like a simple user interface? After all, simplicity is crucial. Not every marketer is technologically skilled and can spit out lines of code like it’s nothing. In any case, every marketer should be aware that appearance and usability are effective icebreakers.
WordPress, on the other hand, is simple to use. It will not overpower you. You don’t have to be a master hacker-coder to utilize it, either. Their website also has guidelines for newbies, so for those who are completely new to it, use your search engine to look up WordPress guides.
Furthermore, it is compatible with practically every web hosting provider. So, let’s add up the benefits:
- Uncomplicated and simple to use.
- UI that is simple and tidy.
- WordPress is supported by almost every hosting service on the internet. Self-hosting is simple.
There’s more: accessibility, compatibility, cleanliness, and so forth.
2. It’s Free
WordPress is a free platform. This is one of the most important factors. Paid plans are also widely accessible, but what marketer doesn’t appreciate a free asset? This is advantageous since marketers do not have to commit right away but can instead test the waters by running a sample website for any purpose without having to pay money on the dot. Even if marketers were to pay to manage a WordPress website, the majority of what they had to pay for is relatively reasonable given the value.
3. It’s SEO-Friendly
Search Engine Optimization is your buddy if you’re a marketer. SEO stands for Search Engine Optimization. WordPress is SEO-optimized, which means it has a high potential for attracting visitors and visibility for any website built on the platform.
“WordPress-powered websites score high in numerous search engines, including Google, since they utilize ‘compliant code.’ To put it another way, it provides search engines like Google with what they want.”
Marketers must employ SEO as part of their marketing plan since it is critical to ranking higher in search results. Marketers may also utilize SEO software management solutions on their websites, such as plugins.
4. It’s Open-Source
Because WordPress is open-source software, there are several advantages for marketers to utilize it. Let’s go over why it’s advantageous:
- Many marketers save money by using open-source software like WordPress since there are no additional fees to pay. In comparison, proprietary or closed software frequently comes with a slew of extra expenses, such as administrative and multi-user fees.
- It is incredibly adjustable since anybody may add functionalities that they wish their website to have, and this is not limited to the company’s engineers. Both developers and end-users can contribute to the source code.
- WordPress has been designed with the user in mind since its inception. As a result, developers have been steadily adding features to improve user experience with the program. And because it’s open-source, developers always include contributors while creating the latest and best version of WordPress. Marketers may take full advantage of this.
5. It Has History
People and customers like what they are comfortable with. Why do you believe Starbucks and McDonald’s are still so successful? Because they are well-known. They’ve been there for quite some time. WordPress has also been around for a while, and marketers should take advantage of its popularity and history for obvious reasons.
It already hosts thousands of websites on the internet and is a CMS that has been around for a long time. And, because of its user-centered approach and frequent updates, it will never be out of date or unnecessary. Contributors and developers have checked that box. As a marketer, this is heaven.
6. Beautiful Design Options
On top of that, the website builder provides utility and aesthetics. There are several sleek, simple, and gorgeous theme and design alternatives available, particularly for those who pay for a premium subscription. With so much competition, layout, style, and distinctiveness are critical for every marketer. And, because there are so many alternatives, there is less likelihood of utilizing the same set as someone else.
“Product uniqueness is important nowadays, whether it’s an eCommerce website, a blog, or a pair of shoes.”