Microblogging has been a part of our lives for over a decade, and Twitter has even impacted marketing. You can easily turn 140-letter copy into a succinct and effective sales pitch using this marketing tool. Let’s take a closer look…
#1. Set up your profile:
Your profile photo and your bio are the most relevant information that represents your brand and will be attached to every tweet you send out. Ensure that you include the correct business information, hours, menu, and logo.
#2. Make use of lists:
In order to be successful, a business must partner with a wide range of organizations. You can use bloggers for promotional activities, keep an eye on competitors and vendors, etc. As an example, a restaurant may interact with bloggers for promotional activities. With the new functionality, you can now make up to 1,000 lists, each containing up to 5,000 contacts.
#3. Choosing who you follow is important:
It is important to be selective with the people you follow so that your timeline does not get clogged with useless tweets. In the midst of all the noise, you don’t want to drown out the tweets and conversations that matter. It’s recommended to turn off the automatic follow function. Take advantage of tools such as Audiense, FollowerWonk, Twitter Analytics, and more
#4. Twitpic Moments:
The newly launched Twitter Moments feature is also an excellent way to optimize your account’s engagement. Twitter’s content curation tool allows you to gather and share tweets about a particular topic. The tool is especially useful if you are marketing an event.
#5. Enable your DM:
A default setting disables direct messaging. Be sure that you enable this particular feature in the privacy settings by finding your way around them. Private messages are sent to you and you must be accessible to the people who wish to talk to you.
#6. Ads on Twitter:
Using Twitter marketing allows you to target your ads to the people who are the most important to your business. Through Twitter ads, you can target similar accounts and target your exact target audience. Advertisements also allow you to search using relevant hashtags and help you reach past customers using your existing customer database.
#7. Trending Topic:
Getting involved with a trending topic on Twitter can be beneficial in multiple ways. While some topics are sudden events, others can be coordinated well in advance. Heavy traffic and searches on trending topics can expose your brand to a large number of new audiences.
#8. Marketing Platfrom:
The power of Twitter can be harnessed to increase sales at your restaurant – online as well as offline. Using coupons is a great way to increase sales.
1, As it is only available to followers of Twitter, it is a great way to reward them, and, therefore, you can measure how your brand performs on Twitter.
2. It makes a brand more visible and loyal. You can expand your audience by adding a few staples to it, such as like, follow, and retweet.
#9. Tool for Customer Service:
Over the past two years, customer service conversations on Twitter have increased 2.5x. A response that is immediate and offers a solution will go a long way in showing you are a business that cares, and ultimately a customer that will stick with you.
#10. Get engaged:
It’s an 80/20 rule for Twitter engagements: 80% interaction, 20% self-promotion. Keep track of your followers by sending out personalized messages to them, reviewing their comments, and reviewing their opinions. You can improve your management of followers, interactions, etc., by using some social media apps. This is particularly useful if your business is open 24/7.
#11. Marketing via influencers:
Be sure to follow key influencers alongside the followers. Keeping an eye on their content can help you get some followers, likes, and retweets. There is no doubt that Klout is an indispensable tool when it comes to identifying the most influential Twitter users. Make sure to acknowledge your collaborators if their content is shared. Having an influencer share your content can catapult your brand!
#12. Put up some cool photos! :
A study found that tweets with photos and videos get more engagement than plain text. Approximately 150% more people retweet and click such tweets. It is not essential that these pictures/videos are broadcast-quality. Your smartphone is perfectly okay for snapping away.
#13. Keep track of:
By checking the tweets and engagement earned by your target audience, you can gain an insight into what pool of possibilities you should be tapping. Using Twitter analytics, you can track how your tweets are performing in terms of visibility and engagement. Analyzing these analytics will help you understand what kind of content is most popular with your audience.
Use these easy tips and tricks to gain popularity with Twitter.