Almost every website requires a redesign after a period of time. With the increasing demand of audiences, businesses keep on revamping their website. When we talk about redesigning a WordPress website, many of us think that it’s just like adding a fresh coat of paint to the house’s walls, but actually, it’s a lot more than that. It would not be wrong if I could compare it with renovating a room so that it gives a completely new look to your house.
This is the reason why brands prefer choosing WordPress as their website designing tool. It offers different types of customized themes that can easily be updated in no time.
Well! Website designing is one of the most effective elements that can make or break your website. If you are reading this article, you probably might be looking forward to the best practices that will help you redesign your WordPress website professionally and more effectively.
Here are the things to consider while designing a WordPress Website
Review the structure of the content
Whenever you plan to redesign your WordPress website, then the first thing you need to do is look at the way your content is structured in your WordPress website. It’s always a good idea to refresh your memory and see your WordPress parent and child pages, taxonomies like tags and categories, navigation menu, custom post types, etc.
By evaluating each page, you will get an idea about how your page will look like. Considering this point will not only help you make your site look better on the front end but also make your site more simplified on the backend. This might be a time-consuming task, but once you focus on the sitemap, then you can easily give a new look to your WordPress site.
Use Google Analytics for your WordPress redesign
Irrespective of how your website looks, if it does not rank on Google, then you need to understand that you are missing out on something huge. For this, you need to prepare your WordPress site for Google Analytics.
It will help you in understanding how your users are using the site and what exactly they are looking for. Once you analyze the facts and figures, then you can probably better understand the points where you need to make the updates.
Once you completely understand how your site is used and what things need to be fixed, then you can easily make meaningful improvements to your site and make it more informative.
Once you have made the changes, you need to analyze its progress completely because the changes can negatively and positively affect your website performance. So, you need to be quite energetic while using the Google Analytics tool, especially while redesigning your WordPress site.
Optimize your site for SEO
If you have not considered SEO whole building your site, then it’s high time to leverage it to the fullest. If you optimize your website from the perspective of search engine results, your website redesign task can probably be more fruitful.
After all, you are competing with your competitors all around the globe. Once you successfully rank your site at the top of Google, then you will surely see a boost in your ROI.
Now, you might be pondering about how to improve your WordPress site SEO. Well! When it comes to SEO optimization, then probably you need to consider the below points-
- The keywords you target for all your landing pages should have high volume.
- The loading time of your site should be minimum.
- Have to ensure that the page titles and descriptions are well-written
- Design should be clear and readable
- Content should be unique and simple but appealing
- Site navigation should be accurate.
Make it mobile-friendly
In 2021, around 54.8% of the global website traffic is generated from mobile phones. This actually means that many of the target audience is mobile users. If your WordPress site is not optimized for mobile, you are missing out on something huge.
For this, you need to create a strong bond with the audience so that you end up designing a mobile responsive site. Considering this tip while redesigning a website will drive quality traffic and move lower down the search engine results. Thus, make sure you don’t miss considering this point when redesigning your website.
Focus on color scheme and fonts
Colors play a great role in making or breaking your WordPress website. Always remember, the way you paint your website will directly depend on the quality of visitors you attract to your website.
Many of you might be confused about determining which color best suits your website. Are you also confused about choosing the right background color for your website? Are you unable to select the color for your website CTA’s? Don’t know which style to choose for your website?
Well! To get all these answers, you need to analyze what you are offering and your target audience’s taste. Personally, I would recommend you stick with only three colors as it will help you make your website less monotonous and cluttered. And If I talk about the font style, then pick the one that is clear and attractive.
Audit your Active Plugins
When we talk about WordPress websites, then how can we ignore their plugins. It is one of the most productive and easiest ways to maximize functionality. It doesn’t mean that plugin helps in improving the site is always good for the website. To make this decision, redesigning is the perfect time to proceed.
By analyzing all the active plugins, you will get to know whether the plugin is still needed for your site. If there are plugins that are not in use, you should remove them from your site as they might hurt your site performance.
Read more about 9 Best WordPress Translation Plugins for Multilingual Websites
The Final Say
Redesigning a website is not rocket science. If you follow the right approach and keep a few things in mind, then you can easily give your website a fresh look. Always remember, the better your website looks, the easier it becomes to drive audience attention and convert them into leads.
So, what are you waiting for? Redesign your site like a professional. Still, having any concerns? Share in the comments below.