Today’s link-building landscape is complex, which makes it hard to build links. The fact is that there are a lot of agencies and platforms out there that claim to do great work, but it is hard to find out who to trust.
Some link-building services use white hat techniques that search engines appreciate, and others build low-quality links using unnatural techniques.
Link building is the process of actively seeking out links leading to your website from other websites.
What is the link-building service?
Link-building services are companies or platforms that help you build more backlinks to your website.
Despite the fact that that sounds great, genuine quality link-building services are hard to come by, with many providers simply gaining low-quality links through spammy strategies that Google dislikes.
In order to help you improve your SEO results in an ethical, white-hat manner, we’ve compiled a list of the best link-building services you should consider.
Here we go!
Link building company with a good reputation
In general, working with an expert B2B, B2C or SaaS link building agency is the best option since they’ll be able to use a variety of strategies to create high-quality backlinks for your website.
It is ideal for websites that want to outsource all of their link-building efforts and are looking for experts to design a custom link-building strategy for them.
As a result, there is a great deal of variation in the quality of services available, so you should do your research before selecting any provider.
Considerations when hiring a link-building company:
The analysis –
An in-depth competitor analysis is required to know exactly how many links other successful sites are building and what types of links they are building. LinkBuilder.io puts a lot of emphasis on this.
Bespoke link-building strategy –
Ensure the link-building techniques offered by the company are topically relevant to your industry. Additionally, a roadmap should be developed for how a link-building campaign will be structured.
A lot of agencies will offer different packages with different pricing tiers for link-building. It’s possible the price is too low compared to other services, and that’s a red flag that the links are not of good quality.
The samples –
It’s always good to request links and link-building case studies. A link from a high-quality website is by far the best way to determine whether they’re doing good work.
Team size –
When the size of the team increases, large link-building companies’ quality suffers, as their mindset shifts from focusing on high quality to focusing on scaling.
The outreach platform
A link-building outreach platform will help you identify bloggers and websites that you can reach out to for backlinks. A link-building outreach platform is a must-have for anyone who is serious about link building.
Link building is much more appropriate for an in-house marketer who manages everything in-house. In essence, you’ll have your own link-building CRM, which will save you time prospecting, emailing, and following up on leads.
Recommended providers: Pitchbox or GroupHigh
“Help a Reporter” is a platform that connects journalists looking for experts with those who have expertise on particular topics.
Hundreds of requests are made every day by writers at large sites like Shopify, Yahoo, and American Express, who use the platform to crowdsource insights from experts on any given subject.
Your website will be linked back to your source URL if you can answer their request and provide your opinion within the article.
The service is free and can help you land some very high authority backlinks.
Citation building service
Almost all local businesses have only links from directories. Look at the backlink profile of any dentist or optometrist in your area, and you’ll see that even the top-ranking websites have a lot of directory links.
It appears from the data above that citation links (also known as directory links) are extremely natural types of links for local businesses. Due to the fact that most sites rank well with just this type of link, it is evident that they are very effective.
It is strongly recommended that you find a citation building service if you own a local business or if your clients are local businesses. It can be difficult to build links from niche-relevant directories, but these will make your life a lot easier.
Recommended provider: SEOBuilder.com
Slack & Facebook groups
Slack and social media provide a fantastic opportunity for link building for those who are willing to spend some time.
There are so many companies and brands out there creating amazing content. This content is then leveraged by these companies to build links.
Podcasts are booming in every industry, and hosts are always seeking interesting guests for their podcasts.
It’s an excellent way of combining brand awareness and backlinks since the host will link back to your site all the time.
You could literally explode your business into space if you got on a podcast with Tim Ferris (highly unlikely).
The only drawback is that podcast interviews can be quite time-consuming and mentally exhausting, so if you don’t enjoy them, it may not be the right thing for you.
Recommended provider:Podcast Bookers
Digital PR involves sharing high-quality content with journalists who may be interested in covering the story.
In order to build links from some super high authority news websites, you need to find a PR company that can create content that gets picked up by real journalists consistently.
The overlap between PR (public relations) and link building has always been interesting since both are often geared toward achieving the same goal. The PR industry is becoming increasingly aware of the importance of backlinks.
Recommended provider: Fractl
Take care when investing in link building
Most SEOs understand the value of inbound links, as we all aim to achieve the highest possible search engine rankings. Therefore, it is so important to invest in link building with caution and remain vigilant. Make sure you choose a service that has a positive ROI. Do your own research.