In many ways, driving traffic to your website is the real game. Eventually, more visitors can lead to increased engagement and, with any luck, additional conversions. Search engine optimization (SEO) strategies can improve your number of visitors over time, but what if you want fast results?
The good news is that pay-per-click (PPC) advertising can help speed up your site traffic. When used properly, PPC advertising can be an effective way to drive traffic to your website. Also, it can increase conversions and boost your website traffic.
In this post, we will begin by talking about starting PPC advertising, discussing its benefits, and why it is a useful strategy for website owners, then we will offer some advice to get you started with this style of advertising on your WordPress site. let’s get to work!
Introduction of PPC Advertising
PPC is a form of online advertising, where you pay every time if one of your ads is clicked. In fact, you’ve seen a lot of PPC ads in your Google search results:
In the above example, the first few results of this search are PPC advertising. You can see the “ad” label next to the entry’s URL and this is not a normal organic search result. On other platforms (such as Facebook), you will often see the word “sponsored”, indicating that someone is paying for a click on a particular post or any other type of advertisement.
Once you start looking for PPC ads, you will see that they are everywhere. The reason is that they are incredibly effective in driving traffic and selling. Not only do these ads provide exposure for your brand on major platforms, but they also enable you to target specific audiences and demographics with your ads.
What’s more, you only pay when your ad is clicked. The people who actually engage with your ads are your most likely people, so this is a great way to improve return on investment (ROI).
You can develop a strategy to boost your organic traffic and improve key metrics with careful use of PPC advertising. All that makes sense is how to get your first PPC campaign off the ground.
Start PPC Advertising on Your WordPress Site (4 Key Tips)
Although PPC can be an effective technique to drive advertising traffic and sales, it needs careful planning to implement it correctly. In other words, if you jump without a solid strategy, you may not get the results you are looking for.
Fortunately, we have made some tips to help you make PPC advertisements work for your brand. Let’s start with the basics!
1. Choose the Right PPC Platform
If you are thinking of trying PPC advertising, but you are not sure where to start, there are many forums from which you can choose. The biggest and most popular options are Google Ads, Facebook, and YouTube:
Google may be the best platform to start advertising. After all, Google handles most of the web’s search queries. You can use it to target mass audiences, and it is also very beginner-friendly. However, it comes with some stiff competition and can be expensive.
Facebook also a powerful platform for PPC ads. This solution is slightly different, in that you have the ability to get very specific with your targeting. You can use the platform’s tools to target the exact demographics interested in your product or service. Facebook will place your ad as a ‘sponsored’ post in the user’s social media feeds.
This can be another way to build your audience and get people to click on your ads so they come to your site. However, its reach is limited and advertisements lose steam very quickly.
Finally, it is important to remember that online video is a powerful medium that attracts a lot of traffic. With YouTube, you can display your PPC ad as a pop-up in front of the audience. You just set a daily budget, and you only pay when someone watches your entire video.
The obvious drawback of the method is the cost, time and skill required to create a video ad. For this reason, unless you have the budget for it, you want to start with a different platform. Nevertheless, YouTube offers you the ability to reach a large and very busy audience, so keeping this in mind is an important option.
2. Select Effective Keywords
Keywords are important to the success of your PPC ads. You can use them to target your audience. If you don’t plan ahead carefully, your ads can be shown to people who have no interest in your business, which can lead to very low ROI.
To find relevant keywords, you need to think about what users are writing in search engines to find a product. In other words, how can you ensure that your business is the best solution for someone?
Once you’ve selected some potential keywords, you can use tools like Google Keyword Planner to assess which ones are most likely to be viewed. If you plan to create a Google ad, you can also see how much it would cost to use that keyword:
Find high-volume, low-competition keywords for your ad that will be a goal. This means you want keywords with a lot of searches but without existing ads from competitors.
3. Optimize Your Ads’ Performance
Of course, designing your ad and putting it on one platform is only half the battle. With this done, it is time to monitor its performance and continuously optimize it for maximum ROI.
First, you can track your conversions. Each major platform provides performance results, allowing you to measure the success of your ads. For example, how many of the clicks you received followed your sales funnel and actually made the purchase?
After you see how your ads are performing, you can re-analyze your keywords. Which ones are getting the most clicks, and which aren’t? Consider leaving out the ineffective ones, and focus on the most effective keywords:
In addition, you want to see metrics for your website using tools like Google Analytics. For example, if your bounce rate is high, it may be a sign that you are attracting the wrong audience. To determine the most effective strategy over time, you need to test your ads.
4. Consider Getting Some Expert Help
PPC is definitely a strategy that you can fully handle at home. However, it can be time-consuming, and it is often difficult to narrow down on the most effective strategies without years of experience.
For that reason, you might consider hiring a PPC advertising agency to do some work for you. These advertising companies can create strong ads, monitor their performance, and adjust them for the best results.
Using an agency allows you to focus on other parts of your business, such as creating great content and selling. This is an additional expense, but one that can earn itself in the long term.
PPC advertising can be one of the most effective ways to bring traffic to your website. When implemented properly, not only can your ads have a high ROI, but they can also enable you to target the right audience for your brand who are interested in your product.
If you want to use PPC then you can follow the above points the can be helpful for you.