The increase in mobile phone traffic to online stores is partly being fuelled by another trend: the rise of social-fuelled product discovery and effective social ad targeting. We know that social media marketing, email marketing, search engine optimization.
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Historically, butchery has been a brawny boys club, with the exception of the lowest-paying meatpacking jobs. But today, women are joining the industry in droves and have a real influence on its future.
According to the Bureau of Labor Statistics, 10,000 women have entered the retail field of meat and seafood markets in the last decade. Their increased presence has come as the demand for local meat has risen: Consumers want to know where meat is coming from, how it was raised and butchered, and that it is healthy and safe.
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