Month: June 2020

eCommerce

When the time comes to build your own online store, you’ll have your choice of eCommerce website builders and tools.

One of the most popular and easy-to-use tools is Shopify. It’s a subscription product that’s built for beginners who want to create their very first online store and start an online business.

It’s very easy to use and with this tool you can build a professional online store in record time!

If you want to create a Shopify store from the ground up, then this post is for you. We’ll walk you through every single aspect of setting your online store up the right way.

Let’s dive in!

What Is Shopify? (And How It Works)


Shopify is probably one of the most well-known eCommerce builders in the world. But, that doesn’t mean everyone knows what this tool is, or how it’s used.

Essentially, Shopify is a SaaS software that you pay a monthly fee to use. It contains all the tools necessary to create, manage, and grow an online store.

It helps you sell physical and digital products to people all over the world. It includes a website builder to help you create a professional storefront, product management tools, shipping and tracking software, payment integration, and more.

It seeks to be an all-in-one eCommerce store management tool. It’s the only tool you’ll need to invest in if you want to create a functional and successful eCommerce store.

Planning Your Shopify Store

It can be tempting to jump straight into building your online store. However, by taking the time to plan everything out up front, you’ll save yourself time during the setup process.

You might already have your store planned out, if so, then feel free to skip this step. But, if not then grab a pen and paper and spend some time with the following questions.

Store responsibility questions:

Do you have a business partner or is it a solo operation?
If a partnership, who has what responsibilities?
Will you be doing the technical work yourself? Or hiring a developer?
How much time do you have to dedicate towards your store each week?

Store foundation questions:

What’s your budget for your store?
What type of eCommerce companies do you admire?
How big do you want to grow your store?
What are some competitor stores you admire?
Do you want to bring on a team down the road?

Store organization questions:

What site pages do you need to create? About? Contact? Blog?
How many product categories will you have? i.e., Boots? Jackets? Shirts?
What will your homepage layout include? i.e., Best-selling products? No products? Everything?

With all the above questions answered you’ll have a better idea of what you want to get out of your store, what its future looks like, and a general direction on how you’re going to design your site.

Naming Your New Online Store

One important consideration you’ll want to take into account is the name of your store. Note, that this isn’t legal advice on registering your business name. Instead, its creative advice on naming your store.

Your store’s name is important. It’s the name of your brand. It’s what people will type into Google. It’s what people will remember your store as.

The last thing you want to happen is to have to go under a massive rebrand down the road. Think about where you want your store to be in 10 years when considering your name.

For example, let’s say you’re selling custom putter covers, so you name your store “Putter Heads”. It’s simple, easy to remember, and a solid name to build a brand around.

But, when happens down the road when you want to branch out into covers for drivers and other clubs, or even golf accessories that are totally different. Now your brand name doesn’t make sense at all, it’s actually quite limiting.

Often, it’s a better idea to choose a brand name that’s more broad, while still speaking to your target market. This gives you the space and freedom to grow your store without having to go through the difficult process of rebranding.

Shopify Pricing Breakdown

How much will Shopify cost you?

Beyond the 14-day free trial to test out the service, Shopify offers three different plans, Basic Shopify, Shopify, and Advanced Shopify.

shopify pricing

Most store owners will start with the Basic Shopify plan, as this can support stores up to $20,000 per month in total sales. The main difference between each plan is the transaction fees you’ll pay, and the level of shipping discounts you’ll be able to offer.

As your store grows, you can upgrade to the higher priced monthly plans, but to save money getting your store online start with the free-trial, then Shopify Basic plan.

How to Create Your Own Shopify Store in Record Time

You’re here because you want to create your very first Shopify store in the shortest amount of time possible.

Follow this guide step-by-step and you’ll have your very first Shopify store online in no time at all.

1. Sign Up With Shopify

The first step is signing up for an account. Currently, Shopify offers a generous 14-day free trial, so you can create an account and build out your store without any money down.

So, head over to Shopify and start your free trial.

shopify free trial

Enter some information about you and your store, then click ‘Next’.

On the next screen, you’ll need to enter even more information about your store. This is useful as it’ll help Shopify configure your storefront for the exact kind of products you’re selling.

Once you enter all the relevant information, you’ll be taken to your Shopify dashboard. This will be your home base for everything related to creating and managing your store, so it’s time to get comfortable.

2. Get Comfortable with the Dashboard

The Shopify dashboard is where you’ll be building your store, adding products, managing orders, setting shipping rates, installing apps and much more.

This is where you’ll be completing every task related to your new online store.

3. Choose Your Store’s Design

Now it’s time for the fun part, designing your storefront.

Shopify is equipped with its own theme store. It’s similar to WordPress in that you’ll find a massive selection of themes that will form the foundation for the design of your store.

Now, the theme selection isn’t as large as WordPress, but the library is higher quality since every theme is vetted by the Shopify team. All the themes you’ll find here have full support from their designers.

The free themes showcase all the customizations you can make to theme without having to touch a line of code. If you want even more features and modifications, then you might want to invest in a premium theme.

Here’s how you can find the best theme for your online store:

Spend Time Browsing the Theme Store

The theme store has hundreds of different themes to choose from across multiple different industries.

You can filter by a category, whether or not that theme is free or premium, or even filter by specific features.

Vet Each Theme for Your Goals

Every store owner will have different goals for their online store. You’ll find themes that follows different layouts, but others might have a full-width slider, while others will jump right to the products. Some might not even have products featured on the home page.

Make sure you have an idea of what you’re looking for in a theme before you start looking through the expansive marketplace.

Preview the Theme

If you think you’ve found the perfect theme, you can preview it before you decide to install it on your site. This will let you see how the layout works in real-time, how the navigation works, and more.

If you’ve found a theme that you like, then select that theme and click ‘View demo’.

Recommended Shopify Themes

You’ll want to choose a high-quality Shopify theme that will help you accomplish all of your eCommerce goals. But, with so many quality themes to choose from it can be hard to choose the best one.

1. Kala

Kala is a theme that can do pretty much everything. Everything is one of the best-selling themes on the ThemeForest marketplace. It can be heavily customized to suit nearly any kind of online store. From single product stores, to online stores with multiple categories, to massive Amazon-like stores that sell nearly every kind of product imaginable.

If flexibility is what you’re after, then this could be the perfect theme for your new store. Since it’s so flexible it can grow with your store as you add new products and expand into more niches.

It has over 50 different templates to choose from right out of the gate, plus it’s fast, responsive, and easy to set up.

2. Brooklyn

Brooklyn is a clean, simple, and minimalist theme that’s entirely free. If you want to launch your store on a budget, then this could be a great choice.

These theme works well for online stores that want a clean and minimalist focus. It comes with a few advanced features too, but not as many as you’ll see in a premium theme.

In a crowded and overwhelming online world, more is less. This theme will help to create a relaxing experience for your visitors.

3. Startup

Startup is another super clean Shopify theme. It’s focus is on online stores that only sell a handful of different products. Or even stores that just sell a single product!

This theme is incredibly fast, responsive and can be customized to your exact specifications. It includes four different templates for home goods, clothing, art, and technology.

If you want even more themes to choose from, then make sure you explore our list of the top 21 Shopify themes on the market today.

Customizing Your Theme

Once you’ve found the perfect theme, it’s time to start customizing.

One great thing to do before you start making customizations is to create a duplicate of your current theme. That way, if you end up making changes that you don’t like, you can just revert back to the original version. To duplicate your theme navigate to Online Store>Themes, then scroll down and click Actions>Duplicate.

To customize your theme, you’ll navigate to Online Store>Themes. Then, click on the ‘Customize’ button.

Once you’re on the theme customization page, you can start making all kinds of changes to the layout and design of your store.

There are all kinds of different customizations you can make to your theme. Premium themes will generally offer you more customization options that free themes.

For example, some common things you’ll want to change, include:

  • Your store’s logo
  • Your overall color scheme
  • Your homepage slider or featured image
  • How the products display on the front page
  • Turning on related product features
  • Changing your fonts
  • Adding an email subscription box….. And more

4. Setup Your Store’s Settings the Right Way

Shopify comes equipped with some pretty awesome stock settings. But, if you want to get the most out of your store, you can optimize these even further.

Here’s how you can change your “out of the box” settings. Navigate back to your home dashboard, then click on ‘Settings’ in the bottom-left corner.

This will bring up a screen where you can adjust all of your store settings.

General. Here you’ll change your store name, contact information, and currencies.
Payment providers. This is where you’ll setup and manage your different payment providers.
Checkout. Here you can customize how you want the checkout process to work.
Shipping. Here you’ll manage shipping rates, how you ship, print packaging slips, and even integration with distributors.
Legal. Here you can create and manage pages like your refund, privacy, shipping, and terms of service pages.
Sales channels. Here you can integrate your store with different sales channels like social media, Amazon, eBay, and more.
Taxes. Here you’ll setup how you calculate and charge for sales taxes across the world.

5. Create the Right Pages for Your Store

By now you’ve found the perfect theme for your online store and optimized your setting perfectly. Now, it’s time to create your site’s pages.

To create a page navigate to Online Store>Pages. Then click the big ‘Add Page’ button.

Then, you’ll be able to name your page and enter your page content on the next screen. It’s pretty straightforward.

Now, you’ll probably want to create more pages than what we cover below. But, here are three pages are the most necessary pages that every online store will need to have.

Contact us page. This page can be as simple as a contact form, to more complex sharing your story and a brief about us.
Shipping policy page. This page breaks down your shipping policy, rates, where you ship to, and more.
About us page. This page will share your story and the “why” behind your store and the reasons you sell what you sell.

Some people might even want to create a blog for their online store. A blog can be a great way to drive qualified traffic to your store. To create a blog post just navigate to Online Store>Blog Post and you’ll see a similar screen to the page screen above.

6. Adding Products to Your Store

With your store’s design in a good place, it’s time to start adding products to your store. Click on the ‘Products’ tab on the left-hand side of your dashboard.

Then, you’ll see a big blue button that says ‘Add product’ at the center of your screen.

This will bring you to a new product page where you’ll enter all of your product information.

It’s important that you enter as much product information as possible. Compare the online shopping experience to buying something in a store. When you’re checking out a product in person, you can hold it in your hand, read the packaging, and even look up reviews online.

When you’re buying things online you have to rely on other buying factors like product images and videos, a detailed product description that has the product features and benefits, plus online reviews of what other people think of the product.

The more information and media you have related to each product in your store, the better.

Another consideration is to make sure that all of your product photos are the same dimensions and quality. When a visitor is scrolling through your product photos you’ll want the experience to be seamless.

Creating a Product Collection

Unless your store only has a handful of products, you’ll probably want to create product collections.

These are groups of products that go well together, or are defined by certain features. For example, clothing that’s specifically for men or women, furniture for specific rooms in the house, products best for certain seasons, and on and on.

You can think of your product collections as different categories of products. You’ll display these collections as options in your navigation menu, or on sections of your home page. If your store serves multiple niches, then this is a great way to separate out your site, so your visitors don’t have to dig through your entire store to find what they’re looking for.

There are two ways to create a collection: manual or automatic. To create a collection navigate to Products>Collection, then click ‘Create Collection’.

With manual you choose the collection you want a product to be added to, with automatic you create a set of conditions which will automatically add products if they meet those conditions.

7. Setting Up Your Domain Name

Your domain name is what your visitors will type into their browsers when they want to visit your store. In most cases, you’ll want your domain name to be the same as your store name.

If you already have an existing domain that you purchased through another registrar, then you can forward the name servers to the Shopify servers.

But, if you don’t have a domain name yet, then you can purchase it through Shopify. This is arguably easier, as your domain, hosting, and everything else will be all in one place.

If you’re stuck on trying to find the perfect domain name, then make sure you check out our guide on finding the perfect domain name.

To add a domain name to your Shopify store navigate to Home>Add Domain.

Here you can choose whether you want to connect an existing domain, or purchase a brand new domain through Shopify.

8. Syncing Up Your Payment Processor

By now your store is getting very close to launch. To set up a payment processor Settings>Payment providers on the left-hand side of your dashboard.

Here you can select from dozens of different payment processors to add to your store. The easiest option is probably going to be activating Shopify Payments, but feel free to choose a different payment processor if it suits your needs better.

We dive deeper into choosing the best payment processor for your needs below, so if you’re unsure what’s going to suit you best, then keep reading before setting up your payment gateway.

9. Integrating Google Analytics

Before you launch your store to the world, you’ll want to integrate Google Analytics with your Shopify store. Once your store starts to get traffic, you’ll get all kinds of useful analytics data you can sort through, like what pages are getting the most traffic, which items are bringing in the most sales, how your audience is behaving, and a lot more.

To integrate Google Analytics and Shopify you’ll need to have a Google Analytics account. If you don’t have one already, then head over to this page and create an account.

Once you’ve created an account navigate to Online Store>Preferences, from your Shopify dashboard. Then, find the Google Analytics section and paste your Google Analytics code into this box.

Now you’ll be able to have in-depth analytics setup that’ll give you valuable data about your audience and your store’s performance.

10. Launching Your Store

With everything above taken care of you should be able to launch your store. Here’s a quick checklist of everything you should have complete before launching:

A quality theme that you’ve customized to your liking
A catchy domain and online store name
A handful of products that you’ve uploaded and optimized
Your core site pages are created and maybe a few blog posts are written
You’ve entered all of your relevant store details including your shipping and tax information

Make sure you spend time going through every page on your site to make sure that all of your links work and there are no glaring typos.

You’ll also want to test out your payment processor to make sure you’re ready to accept payments.

To do this, navigate to Settings>Payment providers. Then, in the Shopify Payments’ section click on ‘Manage’. On this screen locate ‘Test mode’, then select ‘Enable test mode’.

Now, place an order just like one of your customers and see if it goes through.

If you followed all the steps above, then you should have a beautiful and functional online store, all thanks to Shopify.

Below we dive deep into things like discount codes, shipping, the app store, and more. So keep on reading if you want to learn even more about Shopify and the features it offers.

Shopify App Store

The Shopify App store has hundreds of apps that’ll allow you to add additional features to your site. It’s similar to the WordPress plugin library. Just search for a feature or plugin you’d like to add to your site, click install, and you’re done.

There are all kinds of app categories. For example, you’ll find apps that’ll help you find products to sell, integrate with social media, add new design features, help you with advertising, improve inventory management, offer new support channels, manage your books and much more.

No matter what kind of features you want to add to your store, you’ll be able to find what you’re looking for in the app store.

Some apps are premium, meaning you’ll need to pay a fee to install them on your site. However, there’s a massive library of free add-ons as well, if you’re looking to keep costs low.

The other good thing about the app store is that all the apps are high quality. The listed apps have been thoroughly vetted by the Shopify team, so you know they’re guaranteed to work with your site.

Shopify Discount Codes

Everybody loves a discount. Luckily, Shopify makes it easy to offer discount codes to your visitors. Even though you might not be making as much per sale, it can be a great way to move old inventory, or even get buyers in the door with a cheap discount and upsell them on more expensive products.

You can create a wide variety of discounts. For example, you can apply discounts on all products over a certain price. Or, you can apply discounts to total order volumes, like those who spend over $100 will receive 15% off.

To create your own store discounts head over to your Shopify dashboard and navigate to ‘Discounts’, then click ‘Create discount’ and you can set your own unique discount parameters.

Shopify Payment Options

Shopify offers a myriad of different payment options. The last thing you want is a visitor to walk away from their purchase, because they don’t want to use any of the payment options offered. Generally, it’s better to offer more payment options than less.

Just because you’re a big fan of using PayPal to complete online transactions doesn’t mean your visitors will be.

Shopify has a massive payment dashboard that’ll allow you to choose between dozens of different payment processors. It’s even got its own payment processor, which is easy to set up and integrate with your store.

Here are some considerations to keep in mind when choosing the best payment processor for your online store.

  1. How large of a transaction fee. Nearly every payment gateway will charge a small fee whenever a transaction is processed. Ideally, you’ll want to choose a payment processor that charges the smallest fee possible, as you’ll be able to pass on these savings to your customers. Some payment processors will charge different fees depending on the total volume of orders you process. So, make sure the payment processors are in alignment with how your store sells products.
  2. The types of cards that are supported. You’ll want to choose a payment processor that accepts a wide range of different credit cards and alternative forms of payment like PayPal or Stripe. You’ll never know how your customers will prefer to pay and it’s important to offer a ton of different options to suit their diverse needs.
  3. How streamlined is the checkout process? It’s important that a payment processor integrates with your site and makes checkout easy. Think about sites like Amazon, it literally takes a single click to order an item and have it on its way to your home. Your checkout process should be as streamlined as possible, so you don’t run the risk of your shoppers abandoning their carts. This is known as reducing buyer friction. You’ll want to make it as easy as possible for buyers place an order.

Shopify Shipping Options

We briefly touched on how Shopify handles shipping above. But, here’s a more detailed look at all of its shipping options.

Shipping is one of the main concerns of online buyers. It’s part of the reason they’ve been able to seemingly take over the online shopping world. Fast shipping is too good to pass up and is a big determining factor in whether people will buy from you.

Shopify is equipped with a ton of different shipping options right out of the gate. It has a built-in shipping calculator that will automatically calculate the shipping costs from trusted providers like UPS and DHL.

For store owners who are shipping their own orders you can print shipping labels, calculate shipping times, and overall costs right from your store dashboard. It’s dead-simple and very straightforward. This feature alone helps to stand above other eCommerce tools out there on the market.

Shopify also has pre-existing relationships with some of the largest shipping providers in the world. This allows them to provide discounted shipping rates that other providers can’t match. As a result, you can pass these discounts onto your shoppers to encourage more sales.

To get accurate shipping estimates you’ll need to fill out as many product details as possible. This includes product dimensions and weight for every product variation listed in your store.

On the backend you can offer multiple forms of shipping, different shipping speeds, and even free shipping options.

Starting a Shopify Dropshipping Store

Shopify offers users a ton of different ways to sell products and create an online store. One of those is called dropshipping.

Dropshipping is an incredibly popular way to build an eCommerce store. It seems to have taken the world by storm.

If you’re not familiar with dropshipping, it’s the process of selling items in your store, which are then processed and shipped by a third-party. This greatly simplifies the process of running your own eCommerce store, as you’ll never have to do any ordering, storing, and shipping of products.

Plus, there’s no risk that you’re going to sink all of your money into your products, only to find that no one wants to buy them.

All you have to do is host the product on your website. When someone orders that product it’s forwarded to the third-party company who will handle everything else on your behalf.

Luckily, Shopify makes dropshipping easy. All you have to do is install a Shopify add-on and integrate it with your store. Then you can directly import products and start selling the very same day.

Two of the most common dropshipping apps include Oberlo and Spocket. Oberlo easily integrates with Shopify and offers products from all over the world, while Spocket focuses specifically on products that were manufactured in America and Europe.

Creating a Shopify Print-on-Demand Store

As you can see, there are a multitude of different types of online stores you can run. Maybe your dream is to build a print-on-demand eCommerce shop. This approach is similar to dropshipping, where you’ll be working with a third-party provider for product fulfillment and shipping.

Essentially, you’ll be working with a supplier who will customize your products for you. Usually, these are things like bags, hats, shirts, phone cases, and the like.

With Shopify you’ll add print on demand functionality through a third-party tool. These apps integrate with your site and allow your visitors to select and purchase products as they would any other store, then orders are handled by the service you choose to work with.

Here are two of the most popular Shopify print on demand add-ons:

Printful. This is one of the most well-known print-on-demand apps. It has a user friendly interface and tons of different products to choose from. You even have the ability to customize your own boxes.
Lulu Xpress. This print-on-demand app is specifically for people who want to sell their own books. You can create cookbooks, chapbooks, one of a kind books, and much more. Plus, there’s a huge library of free templates to get you started.

Shopify vs WooCommerce: Which One is Best?

If you’re building your first eCommerce store, then you’re probably aware of the multitude of different tools available to you. Another very popular option is WooCommerce. This eCommerce tool is designed to turn your existing WordPress website into a full-fledged online store.

It functions in a similar fashion to Shopify, but it only works with the WordPress CMS. With Shopify you pay a monthly fee to access an all-in-one eCommerce solution.

WooCommerce operates in a slightly different fashion. It’s a free plugin that you install on your existing WordPress website.

Shopify is a great tool for beginners who don’t want the hassle of dealing with all the technical elements of setting up and growing an online store. You want it to be easy and you want everything to work like it should.

WooCommerce is a solid option for users who want to run their sites on WordPress and want to heavily customize their storefronts. Since it runs on WordPress, you’ll have more customization options available to you, however there is a greater degree of difficulty involved in getting your site to function exactly the way you want it to.

Overall, Shopify will be the preferred choice for 90% of people looking to build their own online stores.

How to Improve Content

Content is one of the main factors in a successful website, so you’ll obviously want to continue improving it correctly!

Are you ready to take your website content to a whole new level? With advice from Brisbane SEO Services, these are 11 tricks you should follow for content improvement:

1. Mix Up Content

Everyone responds best to different things, not all of us will like one trend! So if you want to reach as many people from your target audience as possible, mix up the content with the same message.

Some may respond to promos and discounts, others to action-oriented videos, or even emotional messaging. And of course, make sure that your message is relevant to them. Mixing it up can really maximize your impact and have you learn which tactics work the best for future outreach strategies.

2. Always Test, Test, Test!

Unfortunately, some marketers don’t incorporate tests into strategies, or not doing it as well as they should. When creating a content plan, you should look into what you want and need to test.

You need to go beyond the typical testing plan, more than just colors and wording. Test how people respond best to your product pricing, images, and more specific details, all of which you can easily test online.

3. Look At Influencers

As you look for inspiration for content strategies, you shouldn’t just research your competitors, but influencers. Influencers live for their content, knowing what their target audiences respond well to. Remember: Food videos were made by good bloggers and not brands or bug businesses!

Research influencers to come up with more ideas on approaching content. Social media platforms like Instagram, Twitter, and Pinterest can help you find newer and more interesting concepts your target audience will like.

4. Have More Fun

When looking at well-performing content, you’ve probably noticed that there are emojis and relatable catchphrases. These can increase email open rates and catch people’s attention.

Instagram Stories are also interesting, using Boomerangs, stickers, or slow-motion video formats, which LinkedIn using, too! With all this in mind, you can see how people want more fun and engaging content. So be sure to add more of it into how you write, incorporating entertaining media as well.

5. Find Real Consumer Insights

The absolute best marketing content is made through the help of real consumer insight. Business content focuses on what, which are the product features.

You’ll need to dig even deeper to understand the reason why such product features are crucial and how it impacts people. By doing this, your content will bring you better results and interest people further into both your content and what you offer.

6. Focus On Strategic Analytics

Businesses would look into reports and analytics, but you don’t get much actionable and deer information. When reviewing analytics, ask yourself these questions:

What is this information telling me and what does it mean? What do I need to do about the report?

This is a good analytics method that focuses on making your approach more actionable. When doing this next time, the main goal should be to create actionable and implementable items.

7. Build Content Based On Relevant Connections

A lot of content falls flat if they weren’t based on relevant connections. So if you want your content to hit people’s hearts and interests, it should be relevant, contextually.

For example, football season has begun. How can you relate the times with what your business has to offer? There should be a proper connection to it, and not just say, “football season is here, so you need to buy from us!”

8. Use Newer Channels

When looking into the improve content you create, even beyond marketing content, look into the ways you can repurpose content on various channels.

Sure, you can use the typical social media channels like Facebook and Twitter. But what if you had content many more people can use in other channels like LinkedIn or SlideShare? This will give you more of a reach and lead interested readers to your business and website!

9. Reinspire and Repurpose the Best Content

Sometimes, it may feel tricky to create a lot more ideas or concepts, and we can run out of things.

You can check different online sources like Google Trends, Pinterest, or Buzzsumo for more inspiration for newer ideas. There, you will see the current trends, as well as what people are looking for and sharing.

You can also opt to repurpose your most popular content, turning it to infographics or videos.

10. Grab Attention With Better Tactics

In the midst of competition, you want to go all out and break through the crowds. As more traffic moves to mobile, you’ll have even less time to get that attention.

People scroll faster and want quicker-loading websites and content. Because of this, you have to check your content and see if it can capture attention in just a few seconds and have your audience hooked!

11. Experiment With Other Formats

Think outside the box as you create content, exploring other platforms and blog formats without spending too much. For example, you can try using Live videos or Stories on social media channels. This is useful if you want to create a mini-training course, which can generate leads and an audience!

covid-19

The sad reality is that it is spreading quickly and will continue to spread for a while.

Did you know that we are getting roughly 13,000 new cases a day and it’s growing fast?

No one really knows how many people will be infected (or will pass away sadly), but it has caused the global stock markets to crash, which means as a business (or even a marketer), you will be affected.

And because my ad agency works with hundreds of companies in all the major sectors and we have 7 offices around the world, we are already starting to see how it is impacting marketing (I’ll share the data below).

So what does this mean for you?

Well, before I go into that, let me be clear on what marketers should NOT do.

Don’t exploit the situation

The first thing we are seeing is people trying to exploit fear.

What I mean by this is supplies are running low around the world. From masks and toilet paper to hand sanitizer and other basic necessities… I am seeing marketers buying them and then reselling them on eBay or running ads and selling them for 10-50x the price.

This isn’t entrepreneurship and this isn’t marketing. I highly recommend that you avoid exploiting the Coronavirus situation to make a quick buck.

Not only is it wrong but it is also very short-sighted. Sure you may be able to make a quick buck, but it won’t last… you are better off spending your time on anything that is long term.

So now that we got that out of the way, what does the Coronavirus mean for marketers?

Businesses are going to struggle for a while

Even if the virus slows down fast as the numbers have dropped in China, businesses are going to struggle for well over a year because they will have to make up for their losses.

For example, in China the virus caused retail sales to drop by 20.5% and the unemployment rate jumped to 6.2 in February.

When companies like Apple shut down their stores to help reduce the spread, it means less income and less profit. Sure they are able to pay their employees during their temporary shutdown, but not all companies have their bank balance and most won’t be able to do the same.

Just look at the travel industry. The virus is expected to lose them 820 billion dollars. Virgin Atlantic just asked their staff to take an 8-week unpaid leave.

The ports are also empty and the first rounds of layoffs have already started.

It’s estimated that in total COVID-19 will cost the global economy $2.7 trillion.

And not only are people losing money but they are losing traffic and conversions.

Organic traffic is down in most industries

As I mentioned above, we work with hundreds of clients in different industries through my agency. On top of that, we also have tons of data because of Ubersuggest.

Before I dive into the data, note that we didn’t focus on any one single country, we decide to look at the traffic stats from a global perspective. We also didn’t include data from sites with less than 5000 visitors a month as they tend to have drastic swings from a percentage perspective even when there are no global issues or algorithm updates.

We also don’t have data on every single industry, for example, we don’t really work with many restaurants nor do we purchase data for that category as local restaurants usually don’t have the biggest marketing budgets. We have data on most of the major ones, but again not all.

Now, from an SEO standpoint, last week we saw huge drops in organic traffic for most industries we are tracking. Just look at the chart below (compares last week to the previous week).

If you are in the news industry or financial space, your traffic skyrocketed. 

And if you are in the travel industry, you saw massive drops in traffic.

You can’t tell by the chart, but e-commerce was a mixed bag, depending on what sites sold, traffic was either up or down. For example, if you were selling baby products like diapers or wipes then you saw a nice bump in traffic.

But if you were selling luxury goods like big-screen televisions you saw a drop in traffic.

Conversions were also down for most industries

From a conversion rate standpoint, we saw drops in most industries as well. Even the financial sector, which had big traffic booms in traffic, dropped in conversions.

Just look at the chart below (comparing last week to the previous week):

As for news (media) sites, they had a big conversion lift as many of them charge for people to read their updated information.

For example, you can only read a certain amount of content from the Washington Post for free until you see a message that looks like this:

People didn’t want to miss out on Coronavirus, political and financial information with the turmoil, hence news sites saw a nice lift.

And with some sectors like travel, they are currently offering massive discounts, which is helping counteract some of their traffic declines. Overall, they are still seeing a massive revenue hit.

Pay-per-click data

We don’t have as much pay-per-click data as we do for SEO as Ubersuggest is mainly used for SEO purposes, but we haven’t seen big shifts in cost per click… even for things like the travel industry.

We don’t have a big enough sample size, but as I mentioned, costs haven’t come down much.

For example, even though we saw big dips in the number of people searching for things like flights or hotels, we didn’t see a drastic drop in CPC but we did see a big increase in cost per acquisition.

In other words, you can still roughly pay the same amount per click, but the cost per conversion has been going up for most industries… unless you are selling necessities like toilet paper.

So what does this mean for marketers?

Be fearful when others are greedy, and greedy when others are fearful

I didn’t come up with that saying, it’s actually a line from Warren Buffett.

You will see people cutting back because the economy is predicted to get hit by 2.7 trillion dollars and experts are saying that we are going to go into a recession.

You even have billionaire investors like Carl Ichan saying that the market has more room to go down and we should expect the sell-off has longer to go.

But what I’ve learned from going through two crashes (the dotcom crash in 2000 and the real estate crash in 2008) is that the best time to double down is when others are not.

During an economic downturn, you’ll find that you will have less competition, which means it is easier and faster to get results, and in some cases, you’ll be able to get deals, such as a potential reduction in pay-per-click advertising.

Just think of it this way: out of all the publicly traded companies in the United States, if the market keeps going down, many of them will struggle to pay off their debt, which has exploded to $75 trillion.

This means some companies will either go bankrupt, get bought out, or get bailed out by the government. Some may be able to cut costs enough to pay their bills, but for most, it will be too late.

Again, this just means less competition for you.

If you are lucky enough to be sitting on some cash during the recession this is the best time to buy out other companies. The ideal ones to buy are media companies.

The more eyeballs you control, the more power you will hold in the future. Plus, by controlling eyeballs, it gives you the ability to sell anything you want in the future.

It’s the reason I bought the KISSmetrics website for $500,000 a couple years ago. During their peak, they had 1,260,681 million unique visitors a month.

That’s a lot of traffic.

When I bought the site out, I was out a good amount of money for me, but the moment I merged it into the NeilPatel.com site, I increased my lead count by 19% and recuperated my investment in less than a year.

In other words, this is your opportunity to strike and gain market share.

So when you see your competitors closing down or slowing down on their marketing, the goal is to double down. You may not see the biggest return right away, but in the long term, you will.

Every time the market goes down by 20% or more it roughly takes 536 days to recover. And we don’t even know how far down we will go or when the bottom will be.

As we recover, you’ll see your revenue climb and the ROI from your marketing spend go through the roof.

How Easy Is It To Use Online Merge PDF Tool

It is better known than PDF is an important format for storing and sharing text, graphs, and images based data nowadays. In this age of automation and the internet. We know that PDF is equally important for students, teachers, scholars, office workers, and even writers. This is as we read New York bestsellers in PDF format as well.

PDF is very reliable when it comes to printing, as it is reluctant to editing and print the file as it is. Owing to the reluctance of PDF format to editing people use many other formats for storing and sharing their data. As to edit a PDF file proves itself very expensive and tedious for its users. There are many problems related to PDF files one of them is a merger of two or more than two PDF files into one PDF file.

For instance, if you are writing something on daily bases and storing it in different PDF files at the end you want to merge all your data in one PDF file here comes the demon. However, Do not panic, such problems are any more expensive and time is taken due to this tool (Merge PDF). This MERGE PDF Tool is the perfect and easy way to get your job done in no time. ‘Merge PDF’ is very efficient and easy to use and easily available tools from every part of the universe.

User-friendly GUI (Graphical User Interface) gives you a kind of bonus and puts a smile on your face while you using it. Moreover, there is no need to download and install anything on your device, all you need is to upload or select as many files you want and with one click, and you are done with it.

In addition, no login is required which saves your time as we care for every bit you. To sum up, ‘MERGE PDF’ is easy to use, free of cost. This tool is user-friendly tool to merge as many PDF files as you want into one single PDF file.

How To Use ‘Merge PDF’

This Merge PDF is very easy to use online tool that allows you to merge you multiple PDF Files into one single PDF file. You can also use split pdf tool to separate multiple pdf pages into different pdf files. There are three options from where you can choose your files to merge into one single file, either you can select a file from Dropbox, Google Drive or from the hard drive of your device. Choose your file randomly as this useful tool allows rearranging of file by just pick and drop. You can choose files from Google drive, dropbox and permanent memory of your device at a time.

Once you choose all of your files and make sure. Now you have arranged your files as the result will show the same sequence of your files. After these two to three simple and easy steps you are ready, just click the ‘Merge to PDF’ button. Time taken by the merger of files into one singles file depends upon the internet speed. Also it depends upon number of files you have chosen for a merger.

This blog on Python Developer skills will give you a basic idea of the key skills that you should inculcate to start your career in Python. Read on to know what they are.

The requirements of Python Developers are high, not only because the language is so popular and widespread but also as Python has become a reliable and economical solution for many other engineering problems. From web applications to Data Science to Machine Learning, Python integrates with almost every other technology, like sugar in water. However, learning this language is not enough, though you may be called a Python Programmer if you do so. Thus, the obvious: What should you know to be really better? What are the must-have Python Developer skills?

Before delving deep into the skills of a Python Developer, you must know which areas the role can take you into. Before that let us tread into the past to know how and why there was a need for a language such as Python.

The Renaissance Language

The Core Philosophy: When Guido van Rossum created Python, his core philosophy was to develop an intuitive programming language with a design much better than the existing ones. By design, he meant the language’s syntax, code readability, language constructs, and logical code. Over the years, the language passed through many changes and version updates. Today, Python 3.7v is much more clear, concise, and easy to learn.

King of Live Coding!

  • Python has an extensive range of pre-built libraries for just about anything, including scientific computing, data processing, image processing, Machine Learning (ML), Deep Learning (DL), etc.—you just name it, Python has it!
  • Python code needs a shorter time to code because of its syntax is simple, clear, and clean. Therefore, the Python code blends well with frameworks and you can create quick prototypes and show to your stakeholders.
  • Python can expedite the Return of Investment of any kind of commercial or technical projects because, with Python, you can code and sail to the deployment phase quickly—a must-have requirement for tech-savvy, but thrifty, startups!
  • Lastly, Python language is the best for unit tests because it has a built-in framework.

How to make a career in Python? Go through this blog to gain an insightful overview of the Python Developer journey, roadmap, etc.

Top 10 Python Developer Skills

Top 10 Python Developer Skills

Python Programming

Python is the language of choice for companies across the world as it creates extensible projects and can be used by millions of users at the same time. Although this may be true, finding a developer with decent Python skills is quite tough. Now to gain a full-fledged Python Developer skills, you should have a good understanding of the core concepts of Python, including the following:

  • Python Environment Setup
  • Data Structures
  • OOP Concepts
  • Database Connection
  • NumPy, SciPy, Matplotlib, and Pandas
  • Exception Handling and Multi-threading
  • Packages and Functions
  • Web Scraping
  • Apache Spark Coding, etc.

To start with Core Python, go through this Python Tutorial video:

Web Frameworks

The skills of Python Developers play a vital role in every phase of the project. Also, the Python skills will come handy when an application needs to be scaled for millions of user. Furthermore, a Python Developer should have a good knowledge of either/both the Django framework or/and the Flask framework. Django is better than Flask in terms of design, but Flask beats Django in terms of usage and popularity. If you want to scale up in your career, we highly recommend learning these two frameworks. Other than these two, you should also learn:

  • HTML
  • JavaScript
  • CSS

Object-relational Mapper

ORM is a sort of a programming routine, which is best suitable when you need to make data conversion for incompatible systems. Learning ORM will help you build Virtual Object Database, which you can further use with other programming tools/languages.

Data Science

Data Scientists are professionals who have substantial experience with R, Python, statistics, SQL, algorithms, etc. They are responsible for collecting and processing data to gain valuable data insights. Now, Python serves as an important component of Data Science. The most important reason is its versatility and statistical support code.

Machine Learning

Machine Learning is a vast and advanced concept that you will come to know while working with algorithms. As a Python Developer, you should have some idea of Machine Learning. This way, you will be able to write Machine Learning codes.

Deep Learning

Deep Learning is the advanced version of Machine Learning. When a dataset is much more complicated, where a Machine Learning algorithm does not seem proper to be implemented, Deep Learning comes to the rescue. To learn Deep Learning, you should first become proficient in:

  • Artificial Neural Network Architecture
  • Audio and Video Processing

Ask questions or share your insights with us on our Python Community.

Analytical Know-how

Redundant code is disliked by the developer community over the world. However, having analytical skills will help you think logically and, hence, code in a better way. Also, you should be able to:

  • Optimize algorithms, if working in the Data Science technology
  • Work on visualization tools, etc.

Design Skills

The core intension behind having some design skills as a Python Developer is only to leverage the design philosophy to build scalable systems. It means, the end application that you build is adored by every sort of individuals.

Multi-process Architecture

To become a full-fledged Python Developer, you must know some skills of a Design Engineer. It includes:

  • MVC (Model View Controller) Architecture
  • MVT (Model View Template) Architecture

Communication and Collaboration Skills

Although communication and collaboration are not mandatory, having a good grasp on these two would help you identify and solve your stakeholders’ business pain points. Furthermore, as a Python Developer, you will be collaborating with Analysts, Testers, Database Admins, etc. on a regular basis. Thus, good people skills won’t hurt!

Thus, an experienced developer with all these Python skills can figure out core issues with no trouble. However, the aforementioned are some of the Python Developer skills that are nice to have. But, there are a few more Python skills that you must have to become a Python Developer.

To learn the advanced concepts of Python, you can enroll in our online instructor-led Python Certification Training Course!

Must-have Python Developer Skills

In the early days of your career, you can skip one or two of the above Python Developer skills. However, some must-have Python skills are indispensable to move ahead in your Python career. These include Python framework, ORM libraries, front-end technologies, Python libraries, Machine Learning, and good communication.

Must-have Python Developer Skills

So with the Python developer skills mentioned above, you can complete tasks on time, set project execution schedules, work with teams, and share your findings with stakeholders. Keep in mind that experience can enhance the skills of a Python developer. So, work as a team and continue to learn.

If you are looking for a comprehensive Python Certification Training that will help you get a lucrative job as a Python Developer, then you would be glad to know that Intellipaat has a special Python training program to help professionals like you hone their Python skills. By enrolling in this course, you will execute several real-world Python projects that will help you develop professional acumen to take on real-time business problems.

Top 7 Text Editors for HTML5 Developers 2020

HTML5 is one of the fastest evolving web technologies we know; so much that many web browsers are still trying to catch up to its full feature list. We are still experiencing the very early stages of web development, and the capabilities of scripting languages and the browsers themselves. Anyone who has ever worked with scripting and/or programming language will know the importance of a good editor.

Text editors are very much about usability and flexibility. We don’t want to be writing code in a text editor that does not offer us the freedom to customize and optimize our code in a seamless manner. We also don’t want to be working with editors that don’t fully support the syntax of the language we are using, in this case, HTML5. With the introduction of HTML5, developers have invested a lot of time putting together and crafting the kind of text editors (for the web) that support native HTML5 language support.

We will be taking a look at both code editors, and WYSIWYG-type of text editors that we can implement in our websites and projects and directly script with HTML5 code from within these text editors. Makes you wonder if WordPress is ever going to advance their content editor to fully support programming languages; a definitive thought for the future.

Froala

Beautiful WYSIWYG HTML Editor Rich Text Editor Froala

Froala Editor is a powerful WYSIWYG rich text editor that will stun you with its modern functionality, sleek design, and incredible integration between webpages. The editor can be integrated in any kind of projects in no time. It requires only basic Javascript and HTML coding knowledge. And it is fully cross-browser supported; that means the Froala Editor will work just as good on any device.

Aloha Editor

Aloha Editor

Aloha Editor is a standalone library with a functional and stateless API. It provides you with essential editing capabilities not available in browsers. The lightweight file size makes Aloha Editor appealing to those are dealing with projects and websites that receive thousands of requests on frequent basis. You are in full control of how the editor acts in certain situations. Furthermore, there’s an attached API that enables the customization of the functionality.

HTMLPad

HTML5 editor CSS3 editor JavaScript editor

Majority of the HTML5 text editors that we are taking a closer look at in this post are based on web technology, and by themselves are content editors that merely support HTML5 markup. Whereas, HTMLPad is a full-blown code editor that supports HTML5, CSS3, and JavaScript functionality. At the moment, this code editor is only available for Windows users. But with enough support and demand, we can foresee a Mac version in the near future. Powerful tools like code optimization and inspection, code assistance, and tag matching make HTMLPad a favorite amongst those who spend a lot of time coding in HTML5 and CSS3; front-end developers.

A built-in preview module lets you see what your code looks like in real-time. This saves you a ton of time from having to switch back and forth between the browser and the editor; HTMLPad brings the browser to the editor. And on top of that, all of your code is automatically checked against standard quality. Thus, it gives you a chance to relax about being compliant with the latest standards for JS, CSS and HTML.

Textbox

Textbox.io WYSIWYG HTML Editor SDK

TinyMCE is a well-known text editor amongst the webmaster and developer communities, and Textbox is a branch of TinyMCE; a powerful text editor for the responsive web, especially mobile devices. Features like seamless in-line editing, and built-in spell checking make this particular text editor very appealing to those who are dealing with content-heavy sites and need a solution for making editing fun again. It also supports Markdown, and will automatically strip your HTML5 code of any impurities. Works with the most prestigious frameworks and content management platforms on the web: Angular, Drupal, Microsoft, IBM.

Redactor II

Redactor WYSIWYG html editor

Redactor II is the top choice for thousands of developers. It must be the framework approach that Redactor Editor takes. It offers more than 200 callbacks and API methods to support developers and their requirements for a sleek and professional code editor. The Redactor documentation is one-of-a-kind, fully explaining the capabilities and possibilities of the editor, and how more can be achieved without losing resources and time.

Squire

Squire

Squire is yet another rich text editor with HTML5 capabilities. It works across all your favorite browsers, yet retains its lightweight features and flexibility. Squire is also popular for offering a text editor that supports the crafting of a variety of documents. These include content, email, snippets, even research papers if necessary. Squire looks to provide a lot of editing capacity without the compromise of performance.

Mercury Editor

Mercury Editor The Rails HTML5 WYSIWYG Editor

Mercury Editor has been built to help teams, developers and webmasters have access to an editor that enables for a harmonious content editing experience. The only thing that might scare you away from using Mercury in your next project is the fact that this text editor is based on the Ruby on Rails engine. That means only Ruby developers can enjoy access to this wonderful editor.

Most Popular Free Content Management Systems (CMS) 2020

Here you will find all the most popular content systems that you can use to build your website and manage its content with ease. 

When it comes to building websites that are focused on content, the best option is usually to opt for a content management system. Having a custom website developed without a solid maintenance budget for the future can have a huge effect on your business operations in the long run, whereas most of the current content management systems today are open-source and easily maintainable, not to mention free.

W3Techs content system management report suggests that the leading top three CMS’s are accountable for more than 70% of total CMS usage across all websites on the web. You can learn more about the other types of content management systems out there using this site. This roundup of the leading content management systems focuses on both the leading platforms, but also specific niche ones in markets such as eCommerce.

List of most popular content management systems available today.

Content Management System Market Share 2020. It indicates that WordPress is used by 36.3% of all the websites globally. And it has content management system market share of 63.1%.

Startups, eCommerce business owners, creative artists, writers, and many others who come from similar fields have realized that you don’t have to invest tens of thousands of dollars into your own personal content platform, and instead it’s possible to rely on what is already out there, fully established and support by community of millions.

The following list of the most popular content management systems has been gathered thanks to data from some of the leading analytics platforms on the web, and we have made sure that there is enough variety so that anyone and everyone can find a solution to their particular idea.

Explore 2.5 Million Digital Assets including 1,700+ CMS Templates

2M+ items from the worlds largest marketplace for CMS Templates, Themes & Design Assets. Whether that’s what you need, or you’re just after a few Stock Photos – all of it can be found here at Envato Market.

WordPress

A household name in content management system market, WordPress is the ultimate publishing platform and CMS for the web. Sites of all sizes rely on WordPress to help publish, manage and organize content of wide variety; articles, tutorials, photos, videos, stories, and much more. WordPress is not only easy to learn, but also highly flexible towards beginners and experienced users alike. The public plugin repository has an estimated 40,000+ free plugins available for download, while the public WordPress theme database has over 2,100+ styles to choose from.

WordPress has become the standard for a website that’s both functional and pleasant to browse. Startups and mobile applications have long transferred to WordPress for their website needs, not only because of the wide variety of styles available and the ease of design flexibility, but because WordPress is secure, reliable and pleasant to work with. WordPress users have the option to built a site of any context; eCommerce, business, creative, community, non-profit, and so forth.

Shopify (eCommerce)

Shopify is another eCommerce CMS platform that is more focused on helping freelancers, small businesses. It also helps corporation size businesses that need reliable and secure eCommerce platform services. It has been around for long enough to be respected as one of the leading eCommerce content management platforms. It’s also home to some several million community members who actively use Shopify to sell, buy and trade products. Shopify works beautifully with any type of device. This makes it very appealing to those who don’t have a huge budget to shell out on custom designs. Besides that, Shopify offers a range of designs which you can fully optimize yourself.

Joomla!

Joomla! is for those who are looking for a little bit of a challenge when it comes to content management, at least in terms of coding power. In many ways, the developers built Joomla! with medium to large sized sites in mind. Joomla’s! code base is much more sophisticated than that of WordPress, but it comes at the benefit of more scalability and more back-end integration.

Many of the people that I know who are using Joomla! are quite fond of features like native front-end content editing, content management flexibility, and a native integration of multiple languages which makes the sites content more friendly towards visitors of foreign nature.

Drupal

Drupal goes even deeper into the architecture of the content management system itself, and because of how widely adapted it is to professional coding standards, a lot of engineer and developer-type webmasters have adapted to Drupal as their primary content management platform. It offers more than 30,000+ extendable modules to bring your site to a whole new level, as well as 2,000+ individual and unique themes that will help to build the site that you’ve always wanted to build. Thousands of members participate in daily forum discussions, meaning that finding support for Drupal is really not a problem, rather a question of whether you really need help or are there resources available that can solve your problem without having to visit the community forums.