As SEO data powers new business insights, opportunities emerge. Learn more about the trends that are transforming digital marketing and search.
There is a new data revolution sweeping across the business, and many SEO and digital marketers are struggling to make sense of the insights and intelligence at their disposal.
To take advantage of this opportunity, marketers must change their thinking and use technology to examine diverse data types and grasp the new benefits they can provide.
Today’s SEO marketers and digital marketers will need to extract, structure, and modify data swiftly in order to generate the most crucial business objectives.
Data has always been crucial to making digital decisions.
It was ranked the world’s most valuable resource by The Economist in 2017.
Fast forward to now and the future, and the exponential growth of data fueling this revolution is astounding.
According to IDC, the amount of digital data created over the next five years will be more than double that created since the dawn of digital storage.
Consider that for a moment!
Flash drives, for example, debuted in 2000.
This means that in the next five years, marketers will have to analyze and interpret twice as much data as they did in the previous 22 years!
More Sources and Complexity for SEO Due to the Data Revolution
The data revolution has been ongoing for some time, and it has rightfully altered our understanding of what constitutes “data.”
We used to believe that just numbers mattered.
However, in this new digital world where everything is transformed into ones and zeros, data is more diverse and includes text, audio, and visual information – all bits ready to be processed!
- Machine-generated and human-generated data are rising at a rate that is ten times faster than traditional commercial data.
- Machine-generated data is growing at a rate 50 times faster than human-created data. This data revolution is mostly driven by marketing and consumers who are “always on.”
- In just the previous 18 months, the volume of site processing data generated by BrightEdge has increased 11 times!
As a result of these more demanding trends, SEO and digital marketers must adapt and approach the extraction of structured data insights and business information more like data analysts and scientists — without adding more manual work.
Fortunately, SEO is perfectly positioned to benefit from the new data revolution.
Expanding your keyword universe – More terms mean more data points to consider when reporting and fueling insights. While focusing on conversion rate analytics is critical, it would not be feasible without broadening your audience and bringing more people in. SEO has progressed well beyond writing for a single committed keyword, with developments in search engines such as Google’s comprehension of search intent via RankBrain and BERT.
Enhancing your search footprint – It will also assist you in discovering untouched opportunities for directing your future content strategy or brainstorming fresh keyword ideas. However, you may occasionally miss the boat, such as the gradual transformation of Content Management Systems into “Experience Platforms” as they offer more capability to satisfy the needs of today’s webmaster or marketer.
Data Is The Currency Of The Digital & Accelerated SEO Age
It is predicted that 175 zettabytes of data will be available by 2025.
Unfortunately, the human brain is incapable of processing, structuring, and analyzing all of that input.
So technological engines must assist, and digital marketers must be the driving force.
Companies that can use data to create more engaging experiences have a huge opportunity.
According to a recent study, 95 percent of business leaders see this as their most important development lever over the next three years, so there’s a lot at risk here!
Robust data analysis ensures that decisions are evidence-based and accountable.
Using existing and new data sources to completely integrate business acumen and analytical abilities into decision making, as well as obtaining, managing, and analyzing massive amounts of unstructured data, will assure long-term use and success.
SEO originated with data and has grown since then.
With the launch of real-time SEO in 2019 and Page Experience Updates in 2021, the future of SEO is once again based on data and the development of intelligent systems. Marketers can use combined data sources to organize data for them here.
As a result, they can meet corporate objectives and stay ahead of the competition across all stages of data and digital transformation.
AI and technology are assisting in the evolution of SEO.
Because of technological advancements, particularly AI and Natural Language Processing, SEO and digital marketers can now become data analysts without becoming data scientists.
This is critical for extracting structured insights from your company’s big data in order to generate more precise forecasts about what will happen next based on existing data.
Digital marketers can adapt, comprehend significant trends, and gain knowledge in new areas such as:
- Future trend prediction and forecasting are based on numerous types of data.
- Opportunity and intelligence identification in real-time.
- Scalable digital research using both historical and real-time data.
- Using automated visualizations for a variety of stakeholders.
- Data security and compliance have been improved.
- Market and commercial intelligence on a large scale.
- At the most granular level, consumer behavior.
Statistics, data analysis, data visualization, and planning are all talents that SEO and digital marketers may learn.
AI, NLP, and machine learning are assisting them in accomplishing this without the requirement for computer programming or software application knowledge.
What digital marketers must do is combine their communication and analytics talents with stakeholders who are incapable of thinking outside the advertising box.
Competitive Advantage from Data Analysis and Intelligence
The next generation of data analysis technology will be driven by the application of technology.
As a result, today’s SEO and digital marketers must learn how to better leverage data analysis insights.
It’s becoming clear that the marketing platforms of the future will need data analysis and science infrastructure at their heart.
Marketing in the future will combine technology expertise, business acumen, and an understanding of data analysis.
The next generation of SEO will affect all aspects of marketing, from video, email, and voice to digital content performance.
SEO and data science will combine into a single developed field that drives omnichannel acquisition and data democratization.
Marketers who embrace this new SEO paradigm will be well-positioned to prosper in the coming years.
Data is reconfirming its role as the new competitive edge, and if you want to be a part of the future, you must evolve.