Top 5 Tips To Host An Online Webinar

If you have some skills that you would like to share with the world, that’s already worth praise. Now, if you are thinking about organizing a webinar, there are things to consider, especially if you are new to this sort of presentation. Obviously, a webinar is the fastest way to reach out to a big audience and share your thoughts and ideas. So let’s dive into the rich world of online skill-sharing and conferences, and see what are the top 5 things you need to take care of, in order to successfully host a webinar.

Make sure your connection is on-point

Even if you are 100% ready subject-wise, having problems with connection will tank your webinar right away. People are not going to stick around and wait for the signal to get better. So, if your connection is often faulty, find a signal repeater that will eliminate the problem. It basically enhances your signal on the way in and makes sure it’s constantly pristine and won’t ruin your presentations and discussions. Plus, you will be able to deliver your thoughts in an articulate way without having to repeat yourself constantly. So don’t take this issue lightly.

Get ready in advance

Start the process way before your webinar date. And we don’t mean the material only. There are many more things to take into account. For example, the date itself. You have to have sufficient time to notify your target audience and send the invitations. And they should also have the chance to mark their calendars in advance. Also, you have to familiarize yourself with the medium you are using. Luckily there are many to choose from these days. Plenty of online platforms created for such occasions. You have to know how to navigate the program, switch between speakers, record the webinar if necessary, organize a poll, etc. Plus, always check your hardware before starting, or you are risking to face an unpleasant situation.

Know your audience

It’s important to know who your guests are. That’s one of the keys to a successful discussion. You have to know their concerns, worries, and wants. If you are hosting a webinar dedicated to assertiveness training you know that your audience will most likely consist of people who aspire to reach new levels of self-development to further their careers or personal relationships. In order for this webinar to be considered a success, you are going to need to have a practical part, which is not going to fly if you have more than 20 people attending, and managing that online is no easy task. So, as you see, the audience and the subject dictate everything else. Or, for instance, if you are hosting a webinar on breastfeeding and your audience consists mostly of new mothers and women who are still on the planning stage of their motherhood journey, the Q&A part of your webinar is going to take a large portion of the time, so you have to make sure you are technically ready for it.

Practice makes perfect

Don’t ever rely on your memory, creativity, or spontaneous flow of thought. Create a narrative and work on it until you are happy with the result. And then practice that narrative and practice some more. Now, this doesn’t mean you have to recite the whole thing into the camera during the actual webinar, and not lose a word of it. It means that having a basic structure and a backup plan will help your brain focus on any fluctuations that will come your way and stay calm and engaging. Knowing the material well and being a professional in the field will definitely help you create a plan worth listening to. Be passionate about what you want to convey and people are going to pay attention. If at any point you feel like you are losing them, veer off the subject a little, make a joke, or tell a story, which will grab their attention again and you can get back to the main subject.

It doesn’t end at the webinar

Having a webinar is good and all, but if your meeting had any purpose at all, you have to follow up with the people involved, do some research, see if there’s anything else you can do for them, or if there are more questions they’d like to ask. Plus, you need their feedback to have a clearer idea of how to improve. The best source of honest advice are people who actually attended the past webinars and have some thoughts on your strong and weak sides. So, make sure you don’t take too long, or your guests might forget important details.

Hosting an online gathering is not easy. You are going to be in charge of it to go as smoothly as possible, so make sure you do your best to plan everything in advance and have as few unpleasant surprises as possible. If you are doing this for the first time, it might be a good idea to ask a colleague to be on the lookout in case there are technical issues and you need to fix them quickly. Prepare, practice, and be confident in yourself and your abilities. Engage your audience and they will have both pleasant and productive time. Follow these recommendations and improve your skills with every webinar!

Four Essential Components Of Successful eCommerce Websites

Are you considering setting up your own eCommerce business? eCommerce is a booming market with only more room for growth in the future, with online shopping increasing in popularity by the day. Whether you have a niche product idea that you want to sell or want to start an online store selling essential products that everybody needs, there are countless business opportunities out there for anybody wanting to sell online.

With platforms like WooCommerce for WordPress, Shopify, Squarespace and everything in between, building your own eCommerce site from professionally designed themes and templates has never been easier. But eCommerce is a very popular business model – meaning that the competition in this space is fiercer than most. If you want your eCommerce store to stand out and make an impression, your website needs to be focused on these key features.

1. Security

First and foremost, shopping online means that customers are going to be entering their financial details into your website and trusting you to do the right thing with them. While online shopping has become the norm and most people don’t think twice before entering their credit card details to buy something online, customers need to trust your website before they give this information up.

At the very least, your site should have an SSL certificate, which promises customers that any sensitive financial information they enter into your site is protected with secure encryption. This is shown as a locked padlock symbol in the browser bar, but you can display certificates on your site for extra reassurance at key points like the payment page. Select a checkout option that is secure, reputable, and gives customers additional layers of security with options to use PayPal or Apple Pay.

2. Easy Navigation

When it comes to the design of your eCommerce website, looking great is, of course, very important – but it’s the ease of use that’s the main factor to consider here. No matter how stunning the design is or how many modern features you have when it comes to how your site looks, if your customers can’t find what they are actually looking for, then they’re not going to last very long until they check out a competitor’s website instead.

Make website navigation the centerpiece of your store. Clearly display a menu that takes customers to the various categories of products that you offer and have a search bar front and center on the header of your website so that customers can easily type in what they are looking for at any point when browsing. You can use popups to redirect your visitors to special offer page or events directly without going through too many clicks.

3. Images

One of the downfalls of online shopping is that customers don’t get the chance to see the product in person, touch it, or try it on before they buy it. In some cases, this might not be such an issue, for example, if you’re selling phone chargers and USB cables – but if you’re selling anything highly visual like clothes, home furnishings, art or footwear, then you’ll need to put some effort into making sure that your customers have a really clear idea of what they are getting. Don’t be afraid to be very image-heavy on your eCommerce website and have a range of clear, professional photographs and videos showing your products from all angles.

4. Reviews

Adding reviews to your eCommerce website is crucial, and that doesn’t mean just copy and paste some of your best reviews from Google and display them on the homepage. While you should definitely embed some overall testimonials or reviews of your store from sites like Google, Facebook, and Trustpilot and have them on display for customers to read, don’t just stop there.

Switching on reviews for each product that you sell is essential for providing customers with as much information as possible. Along with the detailed description and photographs that you’ve included, they’ll also be able to find out more about what other people who’ve bought the product in the past have to say about it. Statistics show that customers are more likely to buy products that have reviews attached to them, and it’ll help you build credibility and trust for your brand.

eCommerce is a huge business opportunity; you can sell anything you like online from clothes to personalized gifts and much more. Keep these main factors in mind to design an eCommerce store that stands out and competes in a crowded market.

What To Do Once Your Website Is Up And Running

So, you’ve taken the first steps and got your website up and running, but what is your next move?

There are lots of considerations when you’re starting a new website, but we’ve picked out some of the most important ones. If you follow these steps, then it will help set your website up for success, ensuring the security of your visitors, and allowing your pages to show up in the search engines.

Here’s what to do once your website is up and running.

Install Security

One of the first things you need to ensure is that the people who are using your website are safe. You can’t afford to risk the security of your visitors just for the sake of being lax on security, and it’s an issue that is prevalent in modern-day society.

Asides from protecting your visitors and customers, you also want to protect your own hard work. All the effort you put into building your website can quickly be undone if the wrong person gains access to the backend, and it can put you back many months.

You’ve invested in building your website, so you need to protect that investment by making sure you’re getting your security right with an NSv application, for example.

Keep Updating Your Content

It’s easy to go through all the excitement of building your website and creating the initial content but then lose some motivation a little further down the line. If you want to attract more people to your site, though, you’ve got to continue to keep updating and putting out great content.

Especially if you’re looking to get organic clicks from the search engines, then it’s important to keep building your site with lots of content. It can be difficult because you don’t see the rewards of your hard work immediately, but if you’re consistently putting out good content, then the clicks will come.

It’s important to keep your site updated and relevant, and it’s something you need to stay on top of.

Optimize for Mobile

The desktop is no longer king, and more traffic now comes from mobile. Because we build our sites on a desktop, though, we still have a tendency to get carried away with formatting for desktop traffic, and it can come at the expense of mobile.

Google recognizes the importance of mobile traffic, and now uses mobile-first indexing to evaluate your site, so if you want to rank, then your mobile experience has to be as good as your desktop experience.

You simply can’t afford to ignore mobile, so it’s a great idea to go through all your content and make sure it’s fully optimized for these devices.

Keep Checking for Speed

One thing you always need to be aware of is your page load speeds. As you grow your website and load it up with different applications and multimedia files, it can have a significant impact on how fast your pages load.

In the modern world, with fast internet connections, people expect websites to load quickly, and if they don’t, they will click away. Every second your page takes to load has a big impact on your bounce rate, so the slower your pages load, the more visitors you will miss out on.

This is made worse by the fact it’s very difficult to rank well with a slow site, so making sure your load speeds are good is an important step.

Work on Your SEO

If you’re going to make a website, then you probably want it to show up in the search engines. The way you achieve this is by consistently working on your SEO and following good practices.

The best place to start is to make sure you are always offering value to your visitors. If you can answer the questions your target audience has in a thorough yet entertaining way, then you’re going to please a lot of people, and this is going to please the search engines.

It’s often made to seem like only professionals can master SEO, but anyone can do it with a little hard work.

There’s nothing stopping you from getting ranked for your target keywords, so keep working on your SEO, and watch the organic visitors come in.