What exactly is puffery? To prevent legal troubles and expensive reputational damage to your brand, learn how to avoid puffery. As marketers, we are responsible for increasing brand awareness, demand, and authority. We want users to believe that we are the best in the business. Some common methods for…
It is not enough to create good content; you must also create content that your audience desires. Here's how to devise a plan to accomplish just that. In the marketing world, there is an old adage that "content is king." This has been true for as long as search…
When buying or selling a property, you'll want to ensure that the transaction is as painless as possible. A realtor can help you do this, by providing sound advice and excellent negotiating skills. The following are some of the benefits you'll get by purchasing real estate with the help…
As the internet has become so widely used, it is crucial that digital marketing is one of your marketing strategies. As a business owner, you may have many questions in your mind like what should be your marketing strategy for an office furniture business that offers office chair products,…
Canva is a great place to start if you’ve just discovered it. Canva is an incredible tool for designers of all abilities, both for those who want to start their own businesses as well as for those who enjoy designing graphics. Using Canva as a marketing tool is a…
It’s worth considering if a shared space is still relevant and lucrative for a range of organizations, particularly software as a service and other tech-based structures. Since 2020, millions of office workers have moved to work from home, and among the most vocal supporters of long-term remote work have…
The limited marketing budgets of small businesses can make it difficult to promote your company. If you’re looking for ways to market yourself to your customers without spending much money, there are a number of ways you can do so. Due to the fact that most business owners don’t…
BI for automation - what you need to know before implementing it. One of the hottest terms of the digital transformation era is business intelligence, which is very well-known across every industry. Due to the increase in productivity and efficiency, businesses using BI are generating more revenue. BI is…
The metaverse topic has been one of the most discussed tech topics in recent years and it seems that more and more brands and corporations are following the trend. As part of the digital, 3D augmented reality world of Metaverse there are many terms: Metaverse token, Metaverse Real Estate, and so…
As marketers, we can become so focused on attracting new customers that we lose sight of what is right in front of us – an existing customer base that is already interested in our products and services. In reality, we should be concentrating on keeping the customers we already…