Category: Blog

Blogging: One Of The Top Marketing Tactics

Have you ever poured over analytics looking for any statistic that indicates your business is about to take an upswing? If you don’t see evidence of an upturn, it’s pretty normal to become discouraged and consider throwing in the towel.

More business owners than anyone cares to admit face low periods in their businesses. Their owners know they have an excellent product or service but it’s hard to get customers to notice. It’s tempting to hire more staff, buy the latest tech or invest money to remodel your building.

There’s one problem. All those improvements are expensive and mean you’ll spend money you probably don’t have.

If your budget is tight, using marketing tactics to drive sales is one of the best ways to fan the flames and reach success. To be more exact, one of the best tactics is blogging.

Why is blogging such a good idea?

Here’s a list of reasons explaining why blogging is a great marketing tactic you shouldn’t pass up.

1. Blogs allow you multiple ways to present content

Blogs are a viable way to incorporate other types of media into your blog content. Include demonstration videos of your product or service readers can click on and add comments and questions. You could also insert photos and graphics or attach PDF files to provide more information.

2. Blogs can be shared

When you provide social sharing buttons, customers can share your information on social media platforms or with family and friends. Just as important, you can attach blog content to your business newsletter, RSS feeds, emails, webinars, videos, and other types of media.

When you use every available digital voice, you multiply your business’s exposure to new customers.

3. Blogs provide a track record

Use a web analytics service, like Google Analytics, to track your blog’s performance. You can use the data to adjust your marketing efforts and reach the right customers for your business.

4. Blogs help drive traffic

By using the right keywords, you help rank your blog to reach more people. Along with search engine optimization, adding fresh content regularly to index new pages also creates more traffic.

5. Blogs are low-cost marketing options

Most websites incorporate a space devoted to blogging. You could also set up a separate blog URL exclusively reserved to publish product and service-related information.

Sites, like WordPress, and purchasing a domain name costs roughly $100 per year. Additionally, you may prefer paying someone to designs your blog, purchase paid plugins and a blog theme, and invest in email marketing software and social media tools.

Because you own the blog, you can set it up any way you want without needing approval by third-party social media outposts.

6. Blogs resonate with buyers

According to a 2018 report by Constant Content, blogging is considered the 5th most trusted source for accurate information.

In other words, blogs are one of the go-to ways for customers to find out about a product or service. A blog helps you to brand what you sell to attract buyers and stay ahead of the competition.

7. Blogs help you advertise

Rather than hand over money from your business to an ad agency, you can use blog content to advertise what you sell. Without sounding salesy, you can focus on your products and services and let readers know what they’ll gain.

8. Blogs improve customer relationships

When you have a list of email subscribers and other followers, you can keep your customers informed of product launches, promotions, and other events.

By connecting with your customers often, you build lifelong relationships and can respond to comments and questions. When you invite feedback from them, it’s another way to improve your current product or service or develop new ones.

9. Blogs display your expertise

If you work in the sphere for quite a while, you`ve likely developed a set of certain skills and had experience dealing with numerous cases that can qualify you as an expert. Now, you can share this knowledge via the blog. But remember. No matter how valuable the information you share, the reading you provide still has to be well-written, eye-catching and engaging. Cooperate with professional writers, content strategists, and designers for best results.

So where do you go from here?

If you’ve never blogged before, here’s your chance to combine your business and marketing goals into one concerted effort to make a profit.

In addition to blogging, why not implement other marketing tactics? There are some inexpensive or no-cost ways to highlight and promote your products and services.

Doing nothing really isn’t an option, especially when there are ways to boost your business without dipping into cash.

So, are you ready to start a blog? What will your first blog post be?

8 Easy Ways To Master WordPress Blogging

Have you finally decided that WordPress is going to be your website platform? Well, you have got the first thing right. From BBC America to The Walt Disney Company, the biggest giants of almost every industry are using WordPress actively. It is the most popular and versatile CMS in the market.

However, remember that having a good website alone is not sufficient to attract an audience. For that, you need to have incredible content too.

If you are a blogging beginner looking for help in this field, look for reliable writing platforms like EssayPro writing service. Professional writers can help your website play out in fresh colors with extraordinary posts.

WordPress stats show how it helps users produce 70 million new posts every month across the globe. While you are in good company by choosing a specific platform, it takes a lot of effort to keep up with competitors. Fortunately, learning it is not a difficult task, as long as you are ready to commit to the job.

Now, let’s get to how one can easily learn WordPress.

Learn from the Official Website

What is better than learning from the creators itself? WordPress.org has dedicated pages for learners, including the best, most detailed guides. Those can be used to browse the essentials of everything you need to know and different sections on the website.

The information covers blog posts, how to upload and publish content and other common sections that a beginner will find most useful.

Start with WPBeginner

As a novice, the WPBeginner is the best place to get acquainted with WP. The Beginners’ Guide will give you an overall idea of the different approaches to get started. You can access it for free and learn the techniques from beginner to intermediate level.

The course starts with how to create a website, how to choose the domain name and the basics of site installation. It also covers topics such as different themes, plugins, and even advanced parts like working with Google Analytics for your website.

Quick Start with WP Apprentice

Another way to begin mastering WordPress is by choosing WP Apprentice. Their quick start course is absolutely free and will teach you the essentials of setting up a site. You can also browse through many supplementary courses that address many other areas of WP, including SEO marketing and e-commerce blueprints.

WP Apprentice focuses on ways for learners to get into intermediate topics without using many jargon and complex approaches.

Learn to Customize with HongKiat

One advantage that distinguishes WordPress is the selection of add-ons and plugins available. This way, users can create unique and iconic pages that speak for their websites and resonate with the audience. However, for a beginner, the sheer volume of the options might be a bit overwhelming.

HongKiat is an excellent platform that has many courses for WordPress. There is a particular section on many customizable features. You can find topics on themes, plugins, and other elements, particularly interesting for the designer.

Watch WordPress TV

If you find video tutorials more appealing, then check out WordPress.tv. The concept is similar to YouTube, except it has videos exclusively on WordPress. There are courses, interviews, lectures, lessons, and tutorials on anything remotely connected to the main subject.

Even though there is a large number of bizarre videos with low-quality content, one can indeed find some really effective tutorials for any topic necessary.

Get Advanced with Udemy

Udemy is one of the prominent online learning platforms. Different programs are targeting various learning levels.

In case you are looking to building a blog for an eCommerce website, Udemy’s WordPress for eCommerce is an excellent choice. It does not only teach you about eCommerce web hosting but can also let you in on marketing tips and SEO strategies.

Study with WPMU DEV

WPMU DEV is an all-in-one platform for anything and everything related to WordPress. Whether you are looking for support in hosting, sales, or management, you can find a solution with the WPMU DEV.

The most impressive part of the platform is their blog, wherein you can find quick and detailed guides on different aspects. They offer expert and professional guides on optimizing the WordPress experience with finer details.

Follow WP101

Another reliable source of WordPress tutorials is WP101. It has a vast collection of professional materials for users. Regardless of your learning level, you will always be able to learn something from their content.

The topics range from installing plugins, optimizing performance, custom fields, and permalinks. On the website, you can also learn to use the best versions and plugins, including Yoast SEO, JetPack, and WooCommerce.

Wrapping Up

If you want to learn or improve your WordPress page, the first step in the right direction is to learn more. These platforms are the best for you to pick up from the experts in the field and power charge your hosting skills.

5 Writing And Proofreading Tips For WordPress Bloggers

Why WordPress Bloggers Need Perfect Writing

WordPress bloggers must carry interest to deliver best-quality content to the target readers. Imagine this: one day you start writing worse content without proofreading and text proficiency. Then imagine yourself as a reader that starts seeing this content thinking “Well, enough of this blog, the articles have become so much worse.” The role of every WordPress blogger is to always stay in shape, monitor competitors, and align the level of quality to the highest level on the web. It’s all about retention and respect to readers.

Below you’ll find 5 writing tips for WordPress bloggers to perform consistent writing and proofreading.

Fresh Perspective Matters: Review Your Content Tomorrow

Even the most talented WordPress creators get burned out of writing. People need to relax sometimes, without a doubt. It does not mean that you should write only under the glimpse of inspiration, just schedule proofreading on the next day, let the brain vent off the intelligence heat. Either WordPress blogger is a morning person or more of an owl, always throw a glance over content written yesterday. New angles and space for rewriting are likely to appear. However, the services that work under write my essay banner usually help to save time and review your work today, not tomorrow.

Stay Recognizable with the Voice That People Will Hear

To stay a relevant and productive blogger, WordPress authors need to write about subjects they’re deeply passionate about. It works like ABC. Writers just pick the topic to their liking, and let the miracles flow from under the pen. The article will be vibrant and vivacious only if you encode voice, tone, and sense of presence inside the text. For such a result, a blogger should not be distracted for the research of basics around the article’s topic. Any write my essay service would tell you that in recommendations. Cheapest essay writing services sometimes do that mistake assigning inexperienced writers, but don’t do that.

Commas & Dots Should Be All Right

People get distracted with chaotic punctuation, they do not consume the message clearly. WordPress bloggers must never neglect correctness of punctuation in the articles; typical college essay writing service can teach you a lesson in that. They follow strict terms of punctuation in the academic context, yet web writing allows some frivolities in this department. General web standards do not favor such signs as semicolons and hyphens. Just remember to use commas and dots the right moment to structure the ideas in the sentence correctly. Still, do not neglect the rules of English grammar entirely, they exist in nature for a reason.

Simple Format For Ease Of Perception

Blog writers who adore long reads on WordPress, pay attention to this point. Your draft in Google Docs won’t have even a distant look compared to what should be on the blog page. Precise work with text formatting lies ahead, especially if it’s more than 2,000 words long. Split paragraphs into smaller sections to emphasize parts of the message. Another good tactic is to add headings into the mix to make the article navigable. Puzzled how that should look on practice? Visit home blogs of any legit essay writing service and see how they format the articles with useful tips and tricks.

Kill The Flaws, Proofread And Rewrite

Every writer has quirks that are following blogger’s path like small lucky charms. Except people are not going to like them as much as you do. Web wants the author’s refined style, not strange petty flaws. WordPress blogging is alike to any custom essay writing service. Re-read your writing several times when the draft is ready. Avoid redundant writing like using “there is” and clauses like “It’s only natural to notice that in this particular regard….”. Bloggers of any kind consider that a vague practice, and so should you. Keep your writing simple, understandable, and scannable. Remember the mantra that says people do not read websites but scan them? Curate content in this direction and see traffic increases on your blog article in the organic way.

Wrap Up

WordPress bloggers write on the whole galaxy of various topics. It does not really matter what topic you’re going to pick. Ensure making it alive on the pages of the blog. What matters is consistency and aesthetics of writing. Modern readers have grown used to the content that is easily pickable and memorable. Every blogger must hit the balance between those two characteristics of writing. Polish the content the day after it was written, let people hear your inner self, set right sectioning, and wash down any redundancy. Follow modern web standards and read what competitors do, no need to invent the wheel. The best writing is closer than you think, push shyness aside to borrow some inspiration.

What Key Elements Make For A Compelling Blog Post

Compelling blog posts tend to have several key elements in common that help them attract readers and foster their interest. By identifying those key elements and incorporating them in your blog posts, you can make them far more compelling in turn.

Focus On A Single Message

The key to any good blog post is to make sure the topic is focused on a single and coherent message.

If a blog post is too broad and tries to include too many messages, it will affect it on multiple fronts including its headline, body, and overall engagement. In short your blog post could be compromised before you write the very first line.

On the other hand if you’re able to narrow down your topic to be more specific and focus on a single message, you can structure it to more effectively deliver that message.

Attention-Grabbing Headline

The headline is the first thing that people will see of your blog post – and could end up being the only thing that they see unless it grabs their attention.

Good headlines should be descriptive enough to let readers know immediately what the blog post is about, and pique their interest so that they want to find out more.

Some ways to make a headline more magnetic and draw more readers are to:

  • Use simple and clear language.
  • Focus on the benefits readers will gain.
  • Try to make it as unique as possible.
  • Provoke emotions.
  • Convey a sense of urgency.

Lead Paragraph That Hooks Readers

Having attracted the attention of readers with your headline, your next mission is to hook them with the lead paragraph.

Keep in mind that online readers generally don’t have long attention-spans, and so you can’t waste any time on details that are irrelevant. Instead you should get straight to the point and try to interest them in the content as quickly as you can.

It may help to draw inspiration from some of the more common types of leads used in journalism.

As much as it is important to be direct and not beat around the bush – you do want to make sure that the lead paragraph has enough of a build-up to convey the information you’re presenting and make it understood.

Easy-To-Read Structure

The structure of your blog post should be organized in a way that makes it easy to read. It should specifically focus on allowing readers to get the gist of the content when they scan over it – which most will invariably do.

To create an easy-to-read structure you should try to use:

  • Relevant subheadings with attention-grabbing titles.
  • Bulleted or numbered lists.
  • Short paragraphs and sentences.
  • Emphasized words in bold or italic.

Ultimately your goal should be to be able to get readers interested in specific parts of the blog post as they glance over it – to either convince them to read more, or deliver the key points of the message regardless.

Good Visuals

Blog posts have become far more visual over the years and it is important to incorporate images in yours. By using good visuals you can make the content more interesting, attract more readers, and convey the message more effectively.

It is important to consider both the content of the visuals and its placement when adding them to blog posts. Additionally any images that you add must be relevant to the content and help to accentuate it or provide further context.

As an added bonus the images you add can help promote your blog post on social media more effectively too.

A Strong Call To Action

Every blog post must end with a strong call to action. It should be designed to sum up the message of the content and drive them towards the next step that you want them to take.

First however you’ll need decide what it is that you want readers to do next. Do you want them to simply think about something? Sign up for your newsletter? Comment on the blog post? Share it with others? Buy a product?

Once you decide on the shape of your call to action, you can find ways to strengthen it. Some of the most effective are to:

  • Take advantage of the Fear Of Missing Out (FOMO).
  • Add time-sensitive conditions to create urgency.
  • Trigger emotional reactions.
  • Let readers know the benefit they stand to gain by taking action.

Final Words

Try to make sure all your blog posts include the elements listed above – regardless of whether you’re writing them yourself or engaging blog post services.

If you do, your blog posts should be far more compelling and able to attract, interest, engage, and encourage readers to take action. It is important to be proactive about it however, and you should experiment a bit with each element to see what your readers respond to best.