Why Blogging Is Important For SEO And Marketing

Why are blogs important? Learn about the best practices used by SEO experts to develop effective blog strategies that engage and grow a target audience.

Is blogging still useful? The figures certainly support this. Every month, 70 million new posts are created, and WordPress alone powers 42 percent of the web. As a result, blogging remains an important component of an online marketing strategy.

In fact, according to a recent survey, 90 percent of businesses used blogs to help market their brands in the previous 12 months, out of all content marketing modes available, such as videos, infographics, ebooks, and online events. Even though social media has become an important part of content strategy, blogs have not been forgotten.

Blogging increases traffic and can aid in the development of brand awareness and authority. And those leads and traffic convert into customers, helping to build an audience. Making influential blogs that meet your company’s goals is a different story. So, while they are important, it is critical that you take the time to develop an effective strategy that engages and grows your audience while also enticing people to return to your brand’s website.

Why Is Blogging Still Prevalent?

Let’s look at why blogging is important for brands and the strategies top brands employ to ensure their blogs are influential in the ever-changing world of online marketing.

#1. Blogging Promotes Loyalty And Credibility

As previously stated, blogs aid in the development of loyalty and trust. But how exactly? Giving consumers useful advice and information will help you establish authority on the topics you discuss. Blogs are a fantastic way to gradually grow your audience and demonstrate your subject-matter expertise in your field and product line.

The E-A-T concept, which stands for expertise, authority, and trustworthiness, is an important part of improving content. Google acknowledges that E-A-T is crucial to its algorithm and how it examines and recognizes content even though it isn’t a ranking factor. This means that the information in your content must be accurate, useful, and comprehensive throughout the site.

#2. Blogging Expands Your Audience

The next step in creating great content is to ensure that it is search engine optimized. Blogs that answer consumer questions about your industry are beneficial to SEO. Incorporating keywords into your captivating and unique headings and subheadings, as well as your well-researched unique content, is another sure-fire way to help increase visibility.

Another strategy for increasing visibility is internal linking. Link building on your site’s other pages, blogs, and product pages can help increase brand visibility, awareness, and authority. To make sure you are fully covering the topic and meeting the length that will help you rank on search engine results pages, it’s also crucial to consider the length of blogs that are similar to the one you are discussing (SERPs).

Images are another effective tool for improving your content and visibility, which we will discuss further later. Let’s talk about brand awareness now.

#3. Blogs Help Build Brand Awareness

Your brand can become more noticeable among the rest of your competitors by producing fresh and original content. Your brand is at the top of SERPs, giving them the information they require when they are looking for answers to their questions or want to learn more.

The more money you put into blog strategy, the more opportunity you’ll have to increase brand recognition through social media shares and SERPs. Imagine you’re a real estate SEO expert as an example. In such a competitive space, blogging will help you improve your credibility

#4. Blogging generates new leads.

Customers who enjoy your content are likely to want more. It’s a great way to get new leads by having them sign up for your email list. It’s less intrusive this way than having them like an ad that prompts them to sign up for an email list in order to receive a coupon.

While this can be an effective lead generation strategy, blogs allow you to connect with your prospects before asking for their information. They already like your content and want to learn more if they choose to read through it on your website. Through the unique, helpful content, there is a stronger connection with your brand. You can then include the subscription opt-in pop-up at the end of the blog or when they scroll, allowing them to quickly enter their information and continue reading.

 #5. Blogging Encourages Participation

Most content marketers want to keep building relationships with both new and existing customers. Blogs offer readers more shareable content to share on social media than just posts about your goods or services. It’s a fantastic way to inform customers, offer advice or instructions, and strengthen relationships with your brand.

Slowly reminding consumers of your brand through content can help convert readers into long-term customers over time. Furthermore, blogs can add interesting points to the customer journey and provide different ways to share your content. Last but not least, it engages customers with subjects they are already enthusiastic about or want to learn more about, boosting engagement.

#6. Blogging enables you to understand your customers’ needs.

In general, consumers don’t have a lot of time to read blogs, so it’s critical to find something that will resonate with them and keep them on the page. The purpose of blogs is to try to put yourself in the customer’s shoes and respond to their questions. This is advantageous for both you and the customer.

In this manner, both you and your target market will benefit from your time spent conducting additional research and understanding them. Leaving reviews and feedback on blogs is also a welcoming option. You can discover fantastic opportunities for growth and innovative concepts for blog engagement.

For instance –, someone may have left a question, and that question may have inspired another blog post. It’s great for getting ideas for the future, connecting with customers, and understanding their needs.

What Does the Future of Blogging Look Like?

Blogging has evolved significantly in terms of optimization strategies and best practices for engaging readers over the years. Google Trends demonstrates how content marketing and blogging eventually combine, though the emphasis has since shifted to content as a whole.

Simply enter keywords and what you believe Google wants to hear is insufficient. The writing and planning of all content must be accomplished.

Storytelling on multiple platforms is the way to go

Although content remains king, the channel has surpassed it. Multi-channel storytelling refers to how you distribute content across multiple platforms. You can tailor and share your content on a variety of social media sites and business listings.

More Readers are Attracted by Visual Content

Using images, infographics, short videos, and other visual content to break up your topics can help. Additionally, it can help you better draw attention to important issues, explain complex ideas, and keep readers interested.

Make Yourself Visible in Search

Producing original content and placing a strong emphasis on reader engagement is essential to gaining visibility. Furthermore, it is critical to keep the customer in mind when creating content so that it does not fall on SERPs or become lost among other similar content.

Blogging can increase brand recognition in your target market as well as lead generation. You can have a strong foundation of blog posts if you take the time to learn about basic SEO strategies and how to connect with your audience.

5 Ways To Boost Your Blog’s Value

Everyone who owns a blog should work on building its value even if they don’t intend to sell it right away. You never know what could happen in the future and building value will give you an option if you notice trouble for your niche on the horizon or you suddenly get tired of running your blog. If you are preparing to sell your blog, on the other hand, know that there are plenty of things that you can do to boost its value before you sell. Here are a few of them.

Learn Different Valuation Methods

You should start by looking at different valuation methods. This will allow you to get an idea of what your blog is worth right now and what type of strategies you should use to boost its value. It will also give you an idea of what type of data you’ll need to gather and concentrate on. If you want to use multiples, know that this method is highly subjective and not set in stone. You might see rising multiples depending on the nature of a business and its streams of income. So, before you go with a set multiple, work with a professional to see if you could use higher multiples and extract more value from your blog.

Consider Waiting a Bit

If your blog is fairly new, you should consider aging it a bit before selling. If it’s under a year old, we would suggest that you wait at least 12 months more. Sellers prefer sites that are well established and many of them will only consider sites that are at least two years old. If you can wait for that long, you’ll be able to sell the blog for much higher.

Add as Much Content as Possible

You should also work on adding as much content to your site as possible. Original content is one of the most valuable things about a blog, so ramp up production before the sale. Make sure that the content is relevant, however. You also will need to push this content hard as you want buyers to see activity.

Give Your Blog a Makeover

You should also consider making your site look as pretty as possible for prospective buyers. Try to see if you could test a new color scheme, banner, or play with different fonts. Also, look at bigger blogs in your niche and take a look at their design. If you see anything that you like, then consider incorporating it into your site’s design.

Improve Your Off-Page and On-Page SEO

Now would also be a good time to have your site’s SEO audited and make the corrections necessary. See if you can optimize your site’s on-page content and user experience.

Try different navigation styles and see which one your audience responds to the most. Also, work on your link hygiene and disavow any bad links to your site. Simultaneously, get more brand mentions and release content through the proper outlets to increase the number of good links to your site.

Diversify Your Revenue Streams

You also need to look at ways that you can add revenue streams to your site. One of the best things you can do is add an email capture form and offer some sort of report. You can then sell the rights to the report to the future seller. This, along with a nice subscribers list is what could end up sealing the deal and will significantly increase your site’s value.

These are all things you could start doing right now if you want to boost your blog’s value. Do everything you can to make it as valuable as possible and don’t rush a sale.

6 Top WordPress Theme Marketplaces To Find The Best Themes

Looking for the most popular WordPress theme marketplaces?

The fact is that there are so many great themes out there that most beginners feel overwhelmed by their options.

Our goal in this article is to share some of the best WordPress theme marketplaces to help you find the perfect theme for your website.

Find the best WordPress theme by following these steps.

Every theme will have a unique design and features that differentiate it from other WordPress themes. If you know what you need, you can begin searching for the right WordPress theme.

For example, when running an online store, for instance, you might want to look for eCommerce-friendly themes.

The following key features you should look for in a WordPress theme can help you narrow down your search:

  • Page Builder Support: Make sure your theme supports drag-and-drop page building. Using a page builder, you can customize your website design without writing or editing any code.
  • SEO Optimization: Many WordPress themes have built-in search engine optimization features. By doing this, your website will rank higher in search engines, which will increase traffic and leads.
  • Responsive design: Select a theme that can be viewed on any device. Your website will look great no matter what device or screen size you use.

Let’s now take a look at the top WordPress theme marketplaces to find the right theme.

1. WordPress.org Theme Directory

You can find free WordPress themes at WordPress.org, which is the best place to start. It has the largest collection of free WordPress themes on the market, with thousands of themes.

The advantage of choosing a theme from WordPress.org is that they’re reviewed rigorously. Essentially, this means that the themes strictly adhere to the WordPress theme directory guidelines as well as follow best practices.

Most of these free themes lack features that you’d expect from a premium theme. However, if you’re just getting started and don’t need too many features, then you can find a few really cool themes there.

Additionally, we recommend the best free WordPress blog themes for starting a blog and free WordPress business themes for creating a professional website.

2. Astra

Technically, Astra is not a theme marketplace, but a theme. There are tons of starter templates and ready-made websites that you can use to get started quickly, so even if you just use one theme, you can create hundreds of unique designs.

It’s because of this reason that it’s the world’s most popular WordPress theme.

It allows you to create any type of website within minutes using the Astra WordPress theme. A theme template is lightweight and super fast by design and coding.

Using a drag and drop page builder like SeedProd or Beaver Builder allows for even more customization. You can customize colors, fonts, backgrounds, and much more with your favorite page builder without editing any code.

WooCommerce is also seamlessly integrated with Astra. You can use it to create your online business using built-in templates for eCommerce shops.

Pricing options include annual and lifetime plans. As part of the essential bundle and growth bundle, there are addons for the Elementor and Beaver Builder plugins that allow further customization.

3. Elegant Themes Divi

The Elegant Themes Divi store is one of the oldest and most prestigious WordPress theme shops. This site offers hundreds of WordPress theme templates for all types of websites, just like Astra.

With Divi, you’re sure to get high-quality themes that are optimized for speed and performance and compatible with a variety of WordPress plugins and tools.

Divi’s ultimate page builder makes it easy to customize any theme template. Elegant themes allow you to make changes to your website’s layout and launch it quickly due to the built-in elements and modules.

 One of the best things about them is their pricing model. You will get access to all their products for one year for $89 plus support and updates. For $249, you will get lifetime access to all their products.

Each license allows you to use their products on as many websites as you wish.

4. StudioPress

One of the most well-known names in the WordPress themes industry is StudioPress. It’s the team behind the Genesis framework, which provides a rock-solid foundation for developing high-quality WordPress themes.

There are premium WordPress themes available on their marketplace, as well as themes created by third parties. Every theme available in their marketplace is a child theme of Genesis.

As compared to other premium theme suppliers, StudioPress themes offer simpler features that are essential to the success of your website. The installation of a StudioPress theme is usually a lot easier than that of many other premium themes.

Their pricing includes unlimited updates and support for a one-time fee. The themes can be purchased individually or as a membership plan that gives you access to all of their themes and all third-party themes as well.

As part of WP Engine, the leading managed WordPress hosting provider, StudioPress is now a part of the company. All 35+ StudioPress themes are available when you choose WP Engine hosting for your website.

5. CSSIgniter

The CSSIgniter theme collection consists of a variety of premium WordPress themes for a variety of purposes. In over a decade, CSSIgniter has developed over 80 premium themes to serve WordPress developers and website owners.

Their restaurant themes, hotel themes, magazine themes, and business themes are some of the best on the market.

They have beginner-friendly themes that are easy to customize. It has a simple selection of categories, detailed screenshots, descriptions, and live demos.

Their support tab contains detailed documentation on each theme since they sell their own themes.

For $69 per year, you can buy access to all their themes, or for $199 you’ll get lifetime access.

6. Themify

Themify provides WordPress themes and plugins that are premium. They have themes like Themify Ultra that are very popular among small business websites.

They offer themes for eCommerce stores, blogs, and enterprise websites, among other things. Some of their themes also provide ready-made templates for companies such as marketing agencies, coffee shops, hotels, and restaurants.

This theme comes with a built-in Themify Builder. Plugins fully integrate with the drag and drop page builder to enhance your website with powerful features.

It only costs $89 to access all the themes, add-ons, plugins, and design files! Those who pay $249 are guaranteed access to all the content and updates provided by Themify.

Here are some more WordPress theme collections

They are dedicated to displaying the best WordPress templates that would be suitable for different types of businesses, blogs, and other websites.

Nevertheless, sometimes you would prefer that someone did all your browsing for you and showed you only the very best.

This has been our WordPress Showcase approach. Each of our experts hand-picks the best WordPress themes for different kinds of websites and industries. Check out some of our favorites below:

We hope you learned where to find WordPress themes and which WordPress theme marketplaces to browse with this article.

Please go and subscribe to our YouTube channel. Also, don’t forget to follow us on Twitter and Facebook for regular WordPress Plugins and theme updates.

How To Choose Perfect Theme For Your Blog

There are a few things you should consider when choosing a WordPress theme for your blog. These things are important to consider:

Responsive Theme Design:

You can make your WordPress blog look great on any device by using a responsive theme. Mobile browsing is on the rise today, so this becomes especially important.   

Keeping It Simple:

Choosing a theme that is too busy with tons of unnecessary features will only slow down your website and distract your visitors. Make your site as simple as possible so your content will stand out. In the future, you can always add new features to your blog by downloading WordPress plugins.

Positive Reviews:

Even a cool WordPress theme can be negatively affected by poorly designed coding, which can upset your readers and negatively impact your site’s performance. You should read the reviews of a WordPress theme before testing it out. 

Choosing a WordPress theme for your blog should also take your brand into account. What you want your audience to feel and experience is what is said on your blog’s brand.

Similarly, a travel blog may want to convey a sense of adventure and outdoor activities to its readers. A fashion blog, on the other hand, may have a more urban and modern brand.

Select the right WordPress theme by paying attention to the brand you are establishing. Are the themes in line with the tone you want to evoke in your readers? Do you have access to theme customizations that allow you to customize the theme to suit your brand?

Consider all of these things before choosing one of the WordPress blog themes. 

The following are the best WordPress themes for blogs in 2021 that you should consider.  

1. Astra

Looking for the best free WordPress theme to use on your blog? Look no further than Astra. More than 700,000 people use Asta, one of the best free WordPress themes for bloggers.

Astra comes with dozens of starter templates so you can start your blog website right away. Blogs about fashion, lifestyle, food, travel, fitness, religion, and more can all be started with starter templates.

In addition to Astra’s free theme, they offer a Pro version that includes additional features such as:

  • There are multiple layouts for your site and blog
  • Enhanced colour control
  • Enhanced typography
  • Full integration with WooCommerce 

Pricing for Astra’s Pro edition begins at $47. 

Get Astra Now

2. OceanWP

A free WordPress theme called OceanWP makes up another list of the best free WordPress themes. Its popularity has grown considerably with over 2 million downloads, making it one of the fastest-growing WordPress themes.

It is simple to import any of OceanWP’s creative demo sites with 1-click, so you can provide your site with the exact look you want in no time. In addition to building blogs, they also offer music and photography sites, freelance sites, and many other examples.

The following features are also awesome:

  • Reliable and responsive
  • Fast page loading
  • Capability for e-commerce
  • RTL-ready and translation ready
Get OceanWP Now

3. Divi

Divi is a premium WordPress theme developed by Elegant Themes. With Divi, you don’t just get a theme — you can build your website using an easy-to-use website builder, making it unique among WordPress themes for blogs.

The Divi drag-and-drop builder and visual editor allow you to control every feature and detail on your website so that it can be completely customized to meet your requirements.

Additionally, the platform offers a wide range of free layouts for its users, so getting started is easy. They also offer layouts for travel blogs, fashion blogs, gardening blogs, author websites, etc. The example image above shows a food blog layout, but they also offer layouts for many more types of blogs.

Additionally, it offers:

  • The ability to run split tests
  • Compatibility with WooCommerce
  • Customer support with 24/7 availability

The annual fee for Divi is $89 per year. 

Get Divi Now

4. Revolution Pro

Studiopress’ Revolution Pro theme package is a minimalistic blog theme that focuses on your content.

A one-click theme setup option makes theme customization easy and you can see how your changes look in real-time. Revolution Pro offers a one-click theme setup and allows you to modify the theme’s settings, colours, and content. WPForms is also pre-installed in this theme. By integrating WPForms with your site, you can add forms such as contact forms, newsletter forms, survey forms, and more.

Revolution Pro also includes these awesome features:

  • Integrating WordPress with WooCommerce
  • Provides multiple layouts
  • Advanced Gutenberg support

Revolution Pro costs $129.95 and is available as a one-time purchase. 

Get Revolution Pro Now

5. Hestia PRO

One of the best WordPress themes for blogging is Hestia PRO, from Themeisle. Hestia PRO comes with a live customizer built with an incredibly easy-to-use interface, WooCommerce compatibility, SEO friendliness, and it’s built for speed.

With Hestia PRO, you can also create blogs that are seamlessly integrated with your brand with a library of ready-made starter sites.

In addition to fast support and video tutorials, Hestia PRO includes fast installation and support.

The following other features are available with Hestia PRO:

  • Enhanced blog options
  • Easily customize your homepage
  • Slider and video headers

The price of this WordPress theme is $69. 

Get Hestia Pro Now

Here Is A guide For Starting A New Business Blog

Starting a blog for your business is one of the best additions you can make to your website.

This is because it helps you achieve a lot of different goals at the same time, while costing you relatively little compared to an advertising campaign. For example, a business blog can help you to draw visitors to your website, display social proof of your expertise and build your brand image, simultaneously.

Of course, the most important reason why you’d start a business blog is to draw attention to your website. A blog can help you do this if you use proven content marketing strategies, such as researching and including keywords relating to your chosen topic, targeting particular customers by posting often about popular topics, as well as advertising your products and services by including links to them in your articles.

Furthermore, a blog can help you to demonstrate your expertise within your industry, if you post genuinely helpful information that readers can implement into their daily lives. When you help someone with a problem, they will be more likely to trust your abilities to deliver strong products and services. 

In addition, they may feel grateful to you for your assistance, and give you their business as a reward. As a result, you can use both social proof and the power of reciprocity to attract new customers via your blog.

This will boost your brand image in the process, and set you apart from your competitors as a leader within your industry.

However, starting a blog is not the work of a moment, and nor is ensuring that it is successful. It takes time, dedication and the implementation of proven content writing techniques. 

Here is a guide for starting a new business blog:

You will need to ensure that your website is safe and secure

First off, before you start your blog, you will need to ensure that your website is as safe and secure as it can be. After all, if your blog eventually becomes as successful as you want it to be, your website will experience a lot of traffic. Not only will you want to ensure the site isn’t hacked (thus causing disruption to your blog and potential reputational damage), but also to protect you from the increase of data thieves and scammers who will target you if your website is more prominent.

This is why you need to take steps to protect your coding and data, by using a data loss prevention platform. This will help safeguard your sensitive data and give you the peace of mind that your blog will not attract unwanted attention from cyber criminals.

Find a theme that suits your brand

The most important decision you need to make when you first create your business blog is its central theme. This may be easy if you are in a particular niche and you want to keep content related to your niche. However, if you later want to have contributors from other areas of business posting on your blog or to attract readers from different walks of life, you may want to make your theme broader.

For example, if you sell software, but you want to attract readers who are searching for broader terms like “business management” or “entrepreneurship”, then writing about a wider range of topics relating to business is a good idea.

This is especially true if you’re looking to attract certain customers to your business. If your target customer demographic is CEOs, then you could tailor content around subjects they would be interested in.

Content marketing, one of the most powerful marketing techniques

Blogging has become one of the most powerful ways of marketing your brand over the past two decades. This is because it relates to content marketing, which is essentially when you advertise your business within a piece of content. It is powerful because it actively benefits the consumer, rather than advertising to them outright. It also demonstrates your brand’s expertise and raises its profile within your industry.

Therefore, it is best to make the most of this power through your blog. Incorporate SEO by researching commonly searched terms by your target audience, then base articles around them. Within these articles you can link to certain products or services you offer, thereby advertising to consumers in a subtle way. 

Update your blog regularly

An important point to remember with blogging is that you need to post regularly. The benefits of content marketing and increased website traffic only happens when you consistently post engaging and useful information, rather than waiting long periods of time between articles and then spamming search engines with lots of posts. 

Bear this in mind, especially if you are busy with your company, and consider hiring a full-time content writer to do the writing for you.

How To Get Contributors For Your Blog

Is your blog short on contributors? Do you wonder where and how to find them?

Building your brand and attracting new audiences is made easy with guest posts. Additionally, you can save time and money during content marketing campaigns by using free content from other authors.

Here are some tips to get more high-quality guest bloggers:

How to Get Contributors For Your Blog?

To help you get blog contributors, we have some pro tips for you.

We’ll begin with the simplest tip: submit your work.

1. Establish A ‘Write for Us’ Page For Guest Bloggers

The shortest way for you to find guest bloggers is to:

Make a dedicated page for writers
Search engines should be able to find it easily.
Add the page to the WordPress navigation menu so visitors can easily find it.

Using keywords on your ‘Write for Us’ page is important if you’re looking for writers. Guests can easily find your page if it is indexed by search engines.

For instance, you could use keywords like:

Contribute to our blog | Write a guest post for our blog | Allowing guest posts

Optimize your ‘Write for Us’ page for your chosen keywords with the All in One SEO plugin. It can also suggest ways to improve the inclusion of keywords in your meta description and title. All in One SEO makes it straightforward to include keywords in your meta description and title.

Guest postings are a popular way for writers to contribute, so using the right keywords to find more contributors is an easy way to increase your readership.

2. Guidelines for Contributors

Consider posting contributor guidelines on the new ‘Write for Us’ page.

You can explain these things in your guidelines:

Your topics of interest
Guest post length or word count target
Images you require
Post links you plan to allow.
To improve clarity, bullet your guidelines. Consider the following example:-

>> Please limit your new posts to 400 words or more
>> Include links to two of your favorite blog posts
>> Organize your post as text with headers to make it easier to read

Contribution guidelines for acquiring contributors

Guidelines are necessary because:

By filtering out guest posts you don’t need, you can eliminate unwanted content. Knowing your criteria will help you quickly locate guest bloggers who fit your standards. Likewise, you’ll probably get better content as a result of improved SEO.
This improves your page’s ranking. A keyword such as ‘Contributor Guidelines’ will also help bring you more blog authors.
In order to avoid getting posts you won’t use, ask your writer to provide you with an outline.

3. Invite Guest Writers

You can get more post submissions that match your site by inviting guest writers within your niche.

Getting in touch with writers is easy, but finding the right people requires some research:

>> Make a list of writers who regularly contribute to popular blogs in your niche – Look at popular blogs in your niche for possibilities. Be sure to alert your followers that you are accepting guest posts.
>> You can attract quality guest post contributors with a contest. A contest entry form template can help you get started, and you can even reward one guest writer every month. In turn, this will boost guest post submissions, especially for those looking to build their portfolios.
>> Contact your existing clients and contacts to ask if they will write on your blog. Make sure you suggest topics that are relevant to your niche and those of your audience.
>> Social media is an effective way to promote guest posts; many blogs mention those keywords in their social media updates. Using your keywords and the words ‘guest post’, you can locate recent postings by writers with similar interests.

Finding prolific guest bloggers is often the best way to find contributors for your blog quickly. To attract a large audience, promote your posts heavily.

4. Include A Biography Of The Author

As another tip: if professional writers know their name will be attached to the articles when they are living, they will provide high-quality content.

Guests want to achieve a few things, such as:

>> Portfolio building
>> Broaden their brand’s appeal
>> Contact experts in your field
>> Establish partnerships
Your guest blogger can also include a link to their own website within their author bio. Small businesses may be able to benefit from this.

Adding an author bio to your blog can get you more contributors.

Your blog’s content doesn’t need to link to the guest writers’ websites, but these links are still useful if relevant and useful.

5. Submit Guest Post Proposals

Choosing guest bloggers can be difficult, so it’s tempting to publish every blog post you receive.

To ensure a successful publication, you should ask the author to submit a proposal.

It is much easier to review a proposal than a full post. Furthermore, your writer will save you time if they cannot provide what you are looking for, and you will spend less time editing content that is unsuitable.

An idea proposal form can help you quickly review ideas and decline those that are:

>> Poor quality
>> Inappropriate for your target audience
>> Unwanted or spammy
>> Duplication of your website’s content

The writer might be able to provide:

>> Title of the post
>> An outline or description of the post
>> Biography of the author
>> Previous publications with links
>> Sites or portfolios of the author
>> Future guest posts the author would like to write about.
It could be interesting to invite the author to write a guest post or add it to your blog editorial calendar if you like it.

6. Make A Front-end Form

Perhaps you want to attract more guest contributors to your website, so you could allow anyone to sign up to become an Author.
With the addon, you get an easily customized post-submission form template.

The template contains fields for such things as:

>> Title of the post
>> Content for Posts
>> Photo Feature
>> Post meta fields (custom fields)

In WordPress, a guest post will automatically be added to your posts are in the dashboard when it is submitted through a guest post submission form. You can easily review and publish it after reviewing it as it will be marked ‘pending’.

Put your submission form on a web page that is not indexed by search engines. The search engine will be unable to index this page. The link to submit an article can be sent to a writer when they accept their proposal.

7. Guest Bloggers Should Be Paid

The final method for attracting bloggers is to offer payment for each post.

If writers are providing content for free, this makes no sense. While paying writers can demonstrate your commitment to publishing quality content, it also shows that you care about your reputation.

By paying, you will also attract incredible freelancers and influencers. The guest posts may even be promoted on their social media channels to increase their exposure.

Guest bloggers will help you to:

>> Time saving
>> Enhance your keyword strategy
>> Promote your website
>> Enhance conversion rates
>> Improve your posting frequency.
It is a good idea to pay people for their content so that you can recognize the benefits and encourage their future contributions.


That’s it! You’re done!

With this knowledge, you will find guest bloggers who will publish more content and boost your traffic.

Use the best WordPress form builder plugin and get started today.

3 Ideas On How Guest Posting Could Benefit Your Business Website

What is guest posting?

You might have heard of guest posting or guest blogging previously. However, let’s make the matters clear by explaining in-depth about the guest posting services and the opportunities they provide.

When you publish an article on your own blog, it is simply called a post. If you create content for another website or blog, it will be considered as a guest post there. The author who has made that article is known as a guest.

Where to find guest posting websites?

Before creating a post for another blog, you should thoroughly think of where it could be placed. Make an overview of other blogs that might be relevant to your industry of operation. Consider using Adsy, guest posting service, to save your time and find the appropriate websites for posting your content rapidly.

There is a variety of blog writing websites that might be relevant to your niche or sphere of operation. Posting your articles there will open up a range of guest blogging opportunities for you. Before writing a post, you should keep in mind that there are several criteria and requirements each guest article should adhere to.

How guest posting benefits your business?

There are lots of guest blogging opportunities these days that your business may benefit from. Whether you are in doubt about the relevance of guest posting services within your SEO strategy, see the overview of benefits they provide.

Expanding your network

When you want to allocate your blog post on another website, you need to communicate with the website administrators or the website holder. Even if your request is rejected, you will get to know new people and businesses. Thus, collaboration with blog writing websites conceals an immense potential for broadening your personal and professional networks.

Growing brand awareness

This aspect of guest posting is particularly useful for new companies and startups which have recently entered the market. The more blogs contain information about your business, the more recognized your brand would be. Read more tips on how to increase the growth of your brand effectively.

The companies with years and even decades of business activity could consolidate their place in the market. By creating guest posts, well-known companies may remind of themselves as the amount of other companies’ announcements is growing exponentially each year. Meanwhile, the number of newly established businesses with strong marketing campaigns is also increasing.

Enhancing traffic

Creating a guest blog post on another website helps you to increase organic traffic to your website. The article should contain your business description and the products or services you offer. Incorporating the link to your website from the guest blog post will generate more traffic.

In general, when other websites link to yours, this means a lot for the search engine while ranking. Learn other link-building business tips to enhance traffic to your website and strengthen domain authority.

Expanding audience

When the blog posts about your business appear on other websites, it is obvious that the number of people seeing those is growing. As a result, your target audience is gradually expanding.

You need to realize that it is also important to make guest posts on those blogs whose audience intersects with yours. Otherwise, the people reading your articles won’t be likely to follow the link to your website to get to know more about the services you offer.

Getting feedback

Usually, each blog post has a comment section where people write down their impressions, questions, and suggestions. The more posts you will make for other blogs, the more feedback from various sources you would get.

The voice of the customer has always been valuable for the further development of the company’s strategy. Based on the comments, you will understand what should be improved, added, changed.

Things to consider before creating a guest blog post

In order to make a decent article to be posted on another website, it is necessary to take several preparation steps. The recommendations mentioned below will help you to understand what topics and approaches would be appealing while creating a guest blog post.

Explore the host blog

Once you have chosen the appealing host blog, do deep research of it. Explore other topics and make sure that your article will discuss the subject that is not mentioned there yet.

Learn more about your audience

Detailed information about the target audience and potential customers is crucial for any business. Based on that, it would be easier to write about particular products or services that would be in line with the interests of the target consumer group.

Run competitor analysis

If you are in doubt of what path to pursue while preparing to write your guest blog post, see what your competitors are doing. Thus, you will have an idea of what strategies would satisfy your expectations and which would not.

How to create an outstanding guest post?

When you know enough about your target audience and the host blog, it is the right time to start preparing the article itself. Keep in mind that the quality of the written content is crucial. The tips provided below will help you to create a post that would be appealing to readers.

Make a preliminary research

Decide on the topic you want to write about and make sure it correlates with the host blog’s main idea. If you write about something irrelevant, the readers of that host blog will not probably be interested in it.

Create quality content

As the amount of information is increasing, the quality matters more than ever before. Your audience would want to read about something they do not know yet. Also, choose the appropriate style and language that would make the article easy to read.

Format the article

The way the post looks might be even more important than the content itself. The visual representation and formatting, including the paragraph length or font size, greatly influence  the perception of information.

Use visual elements

Complementing an article with graphics, images, or charts is an addition to the recommendation above. Visualizing the data is a great tip for any content creator.

Tips To Start An Educational Blog

Out of more than 1.7 billion websites, there are 600 million blogs online. Still, there is room for more blogs, especially on education to fill a growing gap for information on the sector. However, the challenge for most bloggers is how to start and sustain such a demanding platform.  

For starters, anyone can start an education blog even before completing your college education. Just hire online essay service to work on your assignments as you focus on setting up and running the blog.

It is overwhelming starting from scratch because you have to engage developers, create content, and begin marketing the blog. Fortunately, you will enjoy the rewards of your effort once you monetize the blog. Depending on your effort, you will not need a job after graduation because the blog can be turned into international enterprise.

Do not get exited yet. Let’s look at how to start a successful education blog because this is the determinant of your success.

Identify a Niche for Your Blog

The education sector is so vast that you cannot address all the needs on a single platform. As such, you must identify an area of specialization. Your content and digital marketing strategies will be informed by this niche.

Several factors should guide you when choosing a niche for your blog. Here are the highlights to enable you to make the right decision on the niche for your blog.

  • Passion- it makes your content insightful. It also sustains your blog even when the going gets tough, like when the traffic is low or you are yet to monetize.
  • Viability- how many people are interested in that niche? The numbers give you a hint of the traffic to expect and whether it is possible to monetize.
  • Market research- what are other education blogs offering? How is the competition for your niche? Are there keywords related to the niche?

Once you get the niche right, the blog has the right foundation to take off. It is the secret to sustaining a profitable blog.

Choose a Web Host

Web hosting determines the accessibility of a blog. It comes with a bandwidth that may restrict the number of visitors at a particular time. Hosting services also determine web security as well as accessibility from different locations.

Choose a reliable web host who will keep your website up at all times. You may opt for independent hosting or establish a blog on public platforms. The public platforms offer maintenance and security, among other benefits. However, customization is limited.

Develop a Content Plan

Blogs ride on the availability of fresh content. Starting an education blog will also require a lot of content. The content plan gives you an idea of how your blogs will be uploaded and the campaigns you need to run.

A content plan depends on the niche you have chosen. Consider when people are likely to search, what they will be searching, and the type of content they will be looking for. Will you need social media posts, videos, or blogs? How long will the posts be? Can you combine text with images? What platforms will you post these blogs? The plan must also include measuring tools to help you monitor the progress of your campaign.

Create Content for Your Website

It is time to pen blogs and create videos for your blog. Follow the content plan and constantly evaluate your strategy. Always remember that your readers are looking for interesting and relevant content. Once they find the content on your page, they will have a reason to return. Quality content sustains traffic, attracts recommendation, and will save your marketing budget.

Build Traffic for Your Blog

What will make the world to ignore the more than 600 million blogs and turn to yours? You have to notify the internet and the world about your existence. Build traffic by sharing your content on social media.

Reliable traffic that can be monetized must be sustained. Market the blog through quality content. Engaging content is also one of the ways to build traffic. Call to Action on each blog and create a community feeling so that followers help you by sharing your content.  

Engage Visitors

Make the visitors to feel welcome by engaging them. Give room for comments, sharing, and discussions. Such actions build a community that will sustain your blog.

Use Feedback to Improve the Blog

Constantly adjust your marketing and blog strategy to reflect the experiences you have a long the way. Identify your source of traffic and compare with your initial assessment. Notice when the blog is receiving traffic and its source. Tailor your content to reflect the new reality from time to time. The success of a blog depends on a blend of interventions. Quality content must combine with reliable hosting services and a sustained marketing campaign to produce the best blog. Learn from past successes and failures to constantly reinvent your blogging strategy.

9 Business Blogs In 2020 – AWPLIFE Blog

Do not fall for the fluffy easy-reading tat that constitutes the bigger business publications these days. They are written to appeal to the broadest possible audience, which in turn makes their content generic and useless to real business persons. Instead, try these business publications because they have something real and important to show, teach and learn.

1 – eCheck.org

This publication was conceived with the notion of helping people with difficult financial questions like how to change money in different countries, how to buy bitcoin, and what is the difference between a wire transfer and an Automated House Clearance transfer. However, over the years, it was their business-related posts that got the most attention, and the website started to shift its focus. Now, you can find help on anything from business credit to hiring the right people for your team.

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2 – Resumeble

Originally conceived as a business services website, its members soon started adding fresh content to the website and before you knew it, their website was loaded with business tips, help, information and advice. Over the years, the publication has matured into a strong resource for anybody in business. The magic behind this publication is the sheer weight of talent that goes into it. Behind the scenes there are teams of academic and business experts that are all adding their knowledge and thoughts into the stew pot. It makes for a really great read.

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3 – Savings.Tips

A little like eCheck.org, this website was originally designed to help people save money on things like doing their washing and dog food, but it was their business-related posts that gathered the most attention. Now, the website has a very strong digital marketing focus that draws in all types of businesses from advanced manufacturing to venture capitalist. The great thing about this publication is that it doesn’t pull its punches when it comes to details. Some of the articles are the size of e-books, and many of them rival the how-to Dummies books that were popular in the late 90s.

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4 – Fox Business

People were worried about Fox’s future after it was bought by Disney, but the corporation is as strong as ever. The Fox Business publication is one of the strongest news companies in the business world because of the sheer number of resources it has at its disposal. It is ideal for businesses who need to keep their finger on the pulse of the world economy.

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5 – The Economist

Some of their business articles lean in an almost 19th-century Classical Liberalism manner. In turn, you get business articles with an unusual slant. Everybody agrees that bias in business publications is a bad thing, but when it takes such an old-fashioned liberalist flavor, it is well worth taking a look even if only to hear a story from a different viewpoint.

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6 – Forbes

Everybody knows that Forbes is the business world’s trashy magazine. It has so many agendas that it could have been edited by a child. Yet, if you are interested in the business world, isn’t it okay to read a bit of fluffy nonsense from time-to-time. The information you glean will be useless, but does every business publication have to be a learning experience?

There are times when it is okay to turn your brain off for a while and read something trashy like articles on how millionaires spend their money, or how a Millennial has wasted her legacy and is bankrupting the family. Their stories are interesting, even if noneducational, such as learning how somebody quit her job at Netflix and became rich or finding out that a rapper bought a basketball team without knowing it was in debt.

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7 – NewsMax Finance

This is a publication for advanced business readers. There is nothing for the lay person in this publication, which is bad for overall readership, but great for people who want to get to the meat of the issue without all the usual lay-person explaining fluff. It is also good for investors too, and it would have probably made it to the top of this list if it didn’t have such stupid adverts between its stories.

You can be flipping from one story to another and you see one about how chocolate can cause you to lose weight, and it takes a few seconds for you to realize that it is an advert. The worst part is that they look so out of place between highly advanced business articles. If they were nestled between Forbes articles, then you may not look twice, but the fact they are nestled between such high-level content seems to make the adverts all the more offensive to the eye.

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8 – National Review Business

Most people know the National Review for its news function, but it actually has a very strong business and economy element that is very cleverly put together. The posts are not written by regular authors, they are written by analysts, and many times their work takes on an almost prophetic quality. They do this by analyzing the current world state according to news streams, and then incorporating it into their articles. So good are their analysts that they can predict things like oil, house, and bitcoin price increases to the month.

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9 – Post Planner

One hesitates to use the phrase “Pop media,” but this business blog is one notch above being a glossy magazine. There are times when you want business information that isn’t laden with details and facts. There are times when you want a few quick and easy answers in an easy-to-read format, and that is exactly what the Post Planner has to offer. Plus, many people find the original art style more engaging. This is the sort of easy-reading you may enjoy if you are pressed for time or are looking for a break from the heavier stuff.

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About Author

Ava Williams is an editor and career specialist at Resumeble.com. She is fond of traveling, guitar, biathlon, and snowboarding. Ava finds his inspiration in the success of her clients. Meet her on Twitter and LinkedIn.

3 Reasons Everyone Needs To Have A Personal Website

When thinking about a website, usually businesses come to mind. However, believe it or not, websites are also beneficial for personal use. More specifically, they are useful for displaying career-related information. These days, with cheap hosting available that can easily accommodate a personal website, it’s easier than ever to get a personal website set up. You will also need to build your website, but as you will see, this is also easier than ever. Here we will cover 3 reasons why everyone needs to have a personal website. Before we get started, let’s quickly cover the basics of getting your website set up.

Setting Up Your Website

Before you get started, it might be a good idea to check out some personal websites and personal website templates for inspiration. After you have an idea of the type of look you want to go for, you can get started by using a site builder service like Wix, Weebly, or Siteground. These services don’t require much technical knowledge. You just need to drag and drop content and type to get started.

You could also choose to be more involved in the building of your website and set up a self-hosted WordPress website quickly with little technical knowledge. You’ll need to handle buying a web domain and a hosting package, but doing things this way gives you more control over how your site looks.

You can use an online image editing service for your graphic design stuff. This will help you to create stellar graphics without needing to learn how to be a professional graphic designer.

After you get your website set up, it’s also useful to get feedback on its appearance from trusted colleagues and friends. From there, you can then make any changes needed.

Reasons for Setting up a Personal Website

We thought it was necessary to share a little information with you on how to actually get a website set up. With that out of the way, here are 3 reasons why you need to have a personal website.

A Personal Website Makes You Stand Out From the Competition

In an increasingly competitive job market, it’s important to stay ahead of your competition. Having a personal website allows you to promote yourself more effectively. A website can act as an online resume and makes it easy to display testimonials and a portfolio.

It also makes it easier for employers to find out more about you online. This is preferable to them having to wade through social media to find your profile. After all, let’s face it, in this day and age employers will be looking at your online presence. Having your information readily accessible online makes it easy for employers to find out about you. This is a big advantage in today’s job market.

A Personal Website Is More Flexible Than a Traditional Resume

You are always evolving as a person. Your evolution includes things like additional job experience and additional training. It’s easy to add details like this to your website. In addition, when you make changes, they are immediately visible. This is useful if you’re pursuing employment opportunities since it makes it easy to make information relevant to employers readily available.

If you share information about yourself with employers using a resume, you will have to tweak your resume for each employer and worry about sharing the correct version. Using a website for this purpose simplifies things since you will have all of the relevant information right there on your website.

You Gain New Skills in the Process of Creating and Maintaining a Personal Website

Building and maintaining a personal website will teach you several new skills. Learning how to build a website is priceless in this day and age since a website is basically a necessity for businesses these days. Potential employers will find this skill to be very valuable since you will have the knowledge to help them out with their websites.

You will also learn a lot about communicating effectively through the medium of writing when creating your website. You will have to create content that is well written and presented in a way that it can be quickly absorbed by readers. Learning how to write effectively is an invaluable skill for anyone, especially someone seeking to be as competitive as possible in the job market.

Final Thoughts

A personal website isn’t a luxury. It’s a useful tool that you can use to set yourself apart from others in a competitive job market. It’s dynamic, allowing you to easily change and add new information. In addition, in the process of setting up your personal website, you will even gain new skills! Furthermore, setting up a personal website isn’t difficult and there are lots of resources out there on how to do this. Thank you for reading, and we hope that we have inspired you to get out there and create your personal website today.