WordPress content syndication has become an increasingly popular way for bloggers, marketers, and website owners to expand their audience and reach in the modern digital age. Content syndication allows you to republish your content on other platforms, allowing you to attract new readers and increase traffic to your website. One of the most widely used content management systems, WordPress, has a variety of plugins that help improve and streamline the process of syndicating WordPress content.
In this article, we will discuss the idea of content syndication and showcase some of the top WordPress plugins that can make your syndication efforts more efficient.
Content syndication is the process of republishing your website’s content on other platforms, such as blog entries, articles, or videos. These platforms could be social media sites, content networks, news aggregators, or other websites eager to share good content with their audience. By utilizing existing communities and luring new readers, syndication enables you to expand the audience for your content beyond the confines of your own website.
Why Syndicate Content?
The third-party platform is provided with free, valuable content for its audience. Simultaneously, the content developer gains exposure to a larger audience.
Since larger publications did not need to invest in the resources required to publish content, content syndication allowed freelancers and smaller publications to be recognized for their efforts.
But why do marketers employ content syndication now? The publisher and content creator do it for a variety of reasons, including increasing website traffic, generating leads, building backlinks, and so on.
How does Content Syndication vary from Guest Posting?
Content syndication is essentially a method of republishing your content. Guest posting, on the other hand, refers to the publication of original content on third-party websites.
Content syndication offers greater scalability compared to guest posting. Simply put, you must produce a blog post and publish it on your site. The blog article can then be syndicated on numerous other blogs or syndication platforms.
Reposting allows you to use the same content multiple times. Guest posts, on the other hand, aren’t scalable (unless you’re publishing to a site with a large network of online content syndication partners).
How does Content Syndication differ from Plagiarism?
Syndicated content is not a separate content format in and of itself. It is essentially a duplicate of the content you have already created.
A content syndication strategy is not the same as plagiarism. When you steal original content from a website and republish it without crediting the creator, you are considered to have plagiarized the information.
Syndicated content, on the other hand, explicitly states where the original post was published with a statement such as “Published originally on websitename on date.”
It is important to note that content curation is not the same as content syndication. In the case of content curation, you gather content from various sources and organize it so that readers can get the most out of it.
The idea is that you will bring stuff from various sources and provide further analysis of it. Regardless of who you or your vendors are, you will always produce the fundamental content.
This is not the same as content syndication, which allows you to post your original content on other publications or channels. Print and digital periodicals and authoritative industry-related platforms are frequent sites for syndicated content to be published.
Two Main Ways to Syndicate your Content
There are basically two options when it comes to syndicating WordPress content: paid syndication and free syndication.
1. Free Content Syndication
Free WordPress content syndication is the process of sharing your content for no charge across a variety of platforms or websites. It enables you to broaden the reach of your content and attract a larger audience without paying for placement or promotion. Instead, you rely on the syndication partners’ organic exposure and traffic.
Here are some examples of free content distribution:
Publish your writings in article directories like EzineArticles and Medium to gain more readers, backlinks, and visibility.
Share content on social media platforms such as Facebook, Twitter, LinkedIn, and Instagram to reach a wider audience and maybe gain viral awareness.
Submit content to Flipboard, Feedly, and other content aggregators to reach users who follow these platforms and find new content.
2. Paid Content Syndication
Paid content syndication entails paying a fee to have your content distributed on numerous platforms or networks, often to reach a wider audience and achieve more publicity. This strategy allows you to take use of established syndication channels’ reach and targeting capabilities.
Following are some examples of paid content syndication:
Sponsored Content: Pay for articles or content features on well-known websites in order to leverage their readership.
Influencer Marketing: Collaborate with industry influencers to share and increase the visibility of your content.
Content recommendation Networks: Platforms such as Zemanta, Content.ad, and nRelate can be used to show content as recommended articles on partner websites.
Native advertising: To reach a large audience across websites, promote content on Taboola, Outbrain, and Revcontent.
Useful Perks for WordPress Content Syndication
Content syndication has become a potent tactic for extending the reach of your WordPress content and connecting with a larger audience in today’s changing digital market. Syndication gives you the ability to maximize the power of external platforms, networks, and collaborations to amplify your message and gain access to a wealth of advantages.
Let’s take a thorough look at the benefits that WordPress content syndication has to offer:
Increase Reach and Visibility
It enables you to expand the audience for your WordPress content outside the confines of your website. By distributing your articles, blog posts, or multimedia content on third-party platforms, you expose your brand to new people who might not have seen it otherwise.
As a result of your increased visibility, more people and potential clients will visit your website.
Improves SEO and Backlink Opportunities
The search engine optimization (SEO) efforts for your website can benefit from content syndication. Your website receives vital backlinks when your syndicated content contains links to your website. For search engines, backlinks are essential since they show how authoritative and relevant your content is. Syndication makes it possible to get high-quality backlinks from reliable sources, which boosts organic traffic and search engine results.
Broaden Content Distribution Channels
You can expand the channels through which your content is distributed by using WordPress content syndication. Syndication enables you to access audiences through a variety of channels, such as news aggregators, sector-specific websites, or content networks, rather than merely depending on your website or social media platforms. This diversification reduces dependency on a single channel and guarantees that your content is available to many target audience segments.
Enhanced website authority
Content syndication is a terrific approach to increasing the authority of your website. You can establish yourself as an authority in your profession by making appearances on various websites that are relevant to your topic.
As more trustworthy platforms start to publish your content, readers start to connect your brand with knowledge and authority, which promotes trust and loyalty.
Additionally, your website’s discoverability might be improved by putting a link to it in the syndicated content.
Content Syndication Plugins For WordPress
Let’s get started and see how these plugins can make your content syndication strategy more efficient.
Jetpack is a feature-rich WordPress plugin created by Automattic that not only improves website performance but also provides options for content syndication. You can automatically share your WordPress posts on a number of social networking sites, such as Facebook, Twitter, LinkedIn, and more, thanks to Jetpack’s Publicize plugin.
CoSchedule is a feature-rich content management plugin with a marketing calendar that supports content syndication. By enabling you to schedule and distribute your WordPress content across many social media networks in advance, this plugin streamlines the syndication procedure.
The drag-and-drop calendar interface of CoSchedule makes it simple to plan and arrange your content distribution strategy, ensuring that your information reaches the correct audience at the right time.
With the help of the potent RSS Aggregator plugin, you may import and show external RSS feeds on your WordPress website. You can automatically publish articles you’ve selected from reliable sources on your site by using this plugin. You may fill your own website with useful information, increase user engagement, and establish your brand as a trustworthy source of curated content by syndicating pertinent content from industry influencers, news sources, or niche-specific websites.
Syndicate Your WordPress Content Like A Pro to Enhance It
WordPress content syndication is a potent tool that has the potential to have a big impact on the success of your website. You may reach a larger audience, boost your SEO results, and create more money prospects by publishing your content across other platforms.
The perks are certainly worth the effort, whether you decide to use free syndication networks to reach specific audiences or make financial investments in paid partnerships with powerful newspapers.
However, it’s important to note that content syndication should be addressed wisely. Focus on collaborations that are in line with your target audience while maintaining the caliber and originality of your content. By doing this, you may fully realize the benefits of content syndication and open up fresh possibilities for development and achievement.