Everyone who owns a blog should work on building its value even if they don’t intend to sell it right away. You never know what could happen in the future and building value will give you an option if you notice trouble for your niche on the horizon or you suddenly get tired of running your blog. If you are preparing to sell your blog, on the other hand, know that there are plenty of things that you can do to boost its value before you sell. Here are a few of them.
Learn Different Valuation Methods
You should start by looking at different valuation methods. This will allow you to get an idea of what your blog is worth right now and what type of strategies you should use to boost its value. It will also give you an idea of what type of data you’ll need to gather and concentrate on. If you want to use multiples, know that this method is highly subjective and not set in stone. You might see rising multiples depending on the nature of a business and its streams of income. So, before you go with a set multiple, work with a professional to see if you could use higher multiples and extract more value from your blog.
Consider Waiting a Bit
If your blog is fairly new, you should consider aging it a bit before selling. If it’s under a year old, we would suggest that you wait at least 12 months more. Sellers prefer sites that are well established and many of them will only consider sites that are at least two years old. If you can wait for that long, you’ll be able to sell the blog for much higher.
Add as Much Content as Possible
You should also work on adding as much content to your site as possible. Original content is one of the most valuable things about a blog, so ramp up production before the sale. Make sure that the content is relevant, however. You also will need to push this content hard as you want buyers to see activity.
Give Your Blog a Makeover
You should also consider making your site look as pretty as possible for prospective buyers. Try to see if you could test a new color scheme, banner, or play with different fonts. Also, look at bigger blogs in your niche and take a look at their design. If you see anything that you like, then consider incorporating it into your site’s design.
Improve Your Off-Page and On-Page SEO
Now would also be a good time to have your site’s SEO audited and make the corrections necessary. See if you can optimize your site’s on-page content and user experience.
Try different navigation styles and see which one your audience responds to the most. Also, work on your link hygiene and disavow any bad links to your site. Simultaneously, get more brand mentions and release content through the proper outlets to increase the number of good links to your site.
Diversify Your Revenue Streams
You also need to look at ways that you can add revenue streams to your site. One of the best things you can do is add an email capture form and offer some sort of report. You can then sell the rights to the report to the future seller. This, along with a nice subscribers list is what could end up sealing the deal and will significantly increase your site’s value.
These are all things you could start doing right now if you want to boost your blog’s value. Do everything you can to make it as valuable as possible and don’t rush a sale.
