All businesses want to have a successful website. Unfortunately, not all businesses know how to best accomplish this.
While you might think that just including every possible bit of information onto your website will be most appealing to your customers or clients, it’s usually websites that spend more time worrying about things like usability, flow, intuitiveness, and overall design that tend to have websites that people love looking at and visiting.
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If you have a company website that you want to really resonate with your audience, you’re going to want to design everything so that it’s customer-focused. The more you’re able to do this, the more positive interactions you’ll be able to have with people who visit your website. And as you’re better able to connect with your visitors through your website, you should get a lot more business, too. The trick here is knowing just how to create a website that can do this.
To help you figure out how this can be done, here are five tips for creating a customer-friendly website.
Layout The Website Intuitively
As you’re getting ready to design your website, one of the first things that you’ll want to consider is the layout of the site. Until you have the layout of your website figured out, you can’t hope to put any content together that will be impactful in any real way. Only when you know how you want the website to flow and how you’d like people to move through the pages can you begin to create a customer-friendly website.
There are certain things about a website that people come to expect when it comes to things like layout and navigation. And while you might like the idea of doing something a little different and unexpected, if you want to create something that’s easy for your customers to use, you’re going to want to design and layout the website as intuitively as possible. This means that not only should your website be responsive to both computer and mobile usage, but you should use things like WordPress ad management plugins and other plugins that will include elements of your website in areas people will know to look for them.
With intuitive design and layout for your website, even people who are visiting your website for the first time should be able to find just what they’re looking for and not feel overwhelmed about being able to navigate their way around.
Make Each Page Easily Scannable
Once you’re ready to start adding content to your website, it’s wise to think about including elements on the page so that your visitor will easily be able to scan the general idea without having to get in the weeds too much.
Ideally, your visitors should be able to get the main point or main function of any page of your website in just a few seconds. This can be done by strategically bolding or highlighting headlines, using images and graphics to help convey key points, and breaking things up into lists or bullets so that information can quickly and easily be digested.
Include Enough White Space
Another thing that you should think about when it comes to the layout and design of your website is your use of white space. It’s only through the conscious use of whitespace that you can allow your visitors to easily scan the pages of your website and navigate around with ease.
While you might like the idea of giving your audience as much information about your business as possible, if you bombard people with a cluttered and busy website layout, they may not want to spend as much time on your site. This could cause you to lose sales and even lower the number of people who are willing to come back and visit your website again in the future.
Rather than taking this route, you should go with the approach of “less is more” to help give people time to really take in what you’re adding to your website by giving each element some room to breathe. As there’s less on a page, you’ll need to prioritize what you’re including so that what is there will be really impactful to your audience.
Get Things Moving Fast
The last thing people want to do when they get to a website is wait for everything to load. If people have to wait for more than a few seconds for a web page to load, even on a website that they want to be viewing, they’re extremely likely to just navigate away. So to avoid these types of issues with your website, you’re going to want to prioritize site speed and keep those load times as low as possible.
To do this, you’ll want to streamline and compress every element you can on your website so that it runs as fast as possible. If you’re able to do this well, you should be able to give your visitors the full experience of your website as you intended in just a fraction of a second as opposed to making them wait for everything to load.
Seek Out Visitor’s Feedback
While you can make every effort to create a website that your target audience will love and that will be easy for them to use, there are bound to be things that you didn’t think about or that don’t land as well as you wanted. So to help you know how to best make adjustments along the way, you should seek to get feedback from your visitors on how well they liked your website.
If you’re already considering sending out surveys to your customers or clients after coming to your website, consider adding a line about how they felt about the design and layout of the website. Then, if you get similar feedback from various sources, you may want to consider putting their suggestions into practice.
If you want your customers to love coming to your website, consider using the tips mentioned above to help you create something that’s truly visitor-friendly.
