White labeling is a business practice that has been around for a long time. It occurs when a product is manufactured by one entity, but branded and marketed under another company’s name. A classic example? Think of rice sold under the brand name of a major retail chain. The retailer is not involved in any of the production and processing. All it does is append its branding on the packaging, and then market the product as its own.
White labeling in technology – and more specifically in web development – is a much newer practice. Here, the web development is done by one company, but the service is actually sold by another.
There are many compelling benefits to white label web development. Here are just a few of them.
1. Faster Time to Market
When you opt for white label web development services, you do not have to spend time mastering the technical know-how of building a world class WordPress website. Rather, you are presented with a ready-made product to which you can apply your own labeling. It is your brand and not the development agency’s that will be seen by your clients.
This allows you to leave the technical details to seasoned web developers and concentrate on marketing the service to potential customers. For this reason, you can deliver web solutions faster than your competition.
2. Offer a Broader Range of Web Development Services
If you are relying on in-house expertise for web development, then you are inherently limited by the skills you and your team possesses. That, in turn, limits the range of web development services you can offer your customers.
When you partner with a white label web development service provider, you can tap into the full range of their capabilities. That way, you can offer your clients extensive web development services without having to hire expensive highly skilled full-time employees.
3. Cost Effective
Building a quality customized website is a time-consuming process that involves design, architecture, development and testing. You are unlikely to possess the tools and technical resources needed to create an acceptable custom solution from scratch. The time it takes to complete the work then increases the cost of web development.
White label web development services already have extensive experience with building custom solutions. They have all the basic building blocks needed to get the product ready in a short amount of time. This keeps overall development costs low.
4. Website Security
One of the biggest mistakes small businesses make is to assume their websites are off the radar of hackers. Yet, no website is really immune from a cyberattack. Web security is therefore never a “good-to-have,” but a must-have.
Small businesses may not possess the financial resources required to deploy the most advanced cybersecurity controls. However, they should still meet a certain minimum degree of website security. Engaging a white label web development service ensures you and your clients’ sites adhere to security best practices from the get-go.
5. Focus On Business Growth
Your business’ primary objective is to make a profit. The more time you can devote to business growth, the better your chances of profitability. When you choose to work with a white label web development agency, you have more time and resources available that you would otherwise have devoted to technical work.
Instead, you can concentrate on sales, marketing and customer service. These are processes that have the biggest impact on your bottom line.
Leave It To the Experts
Delegating and outsourcing third party tasks to people who are more competent than you are is a tried-and-tested strategy in business. A white label web development agency can help create a high quality online presence for both you and your customers. While it will certainly cost you, the potential benefits make it more than worth it.