Nowadays, when starting a business, many people opt to go online and completely skip the option of having a physical location. This is due to the significantly low cost of setting up an online business. Beyond skipping high rents, other benefits include reduced staff costs as well as the wide variety of marketing options the internet has to offer. One such method is a podcast.
A podcast is primarily a collection of individual media contributions (episodes) and not a single episode, as is often wrongly assumed. Also, podcasts differ greatly from radio shows in that several podcasts are prerecorded. They’re not so much of a new media format and are highly beneficial for marketing, yet, many don’t utilize them as much. In this article, you’ll learn the benefits of adding podcasts to your blog.
1. They’re Great For On-The-Go Audiences
With the rise of technology, there are several channels through which you can transfer information about your brand and business. Having a website is awesome, and having social media pages works well for you to sell your products to a large audience; however, sometimes, these aren’t enough.
We live in a fast-paced world where people are always on the move. With that in mind, marketers and business owners need to get their message across to those who don’t have the time to read blog posts or watch a video. That’s where podcasts come in.
You can talk about anything in your podcast. For example, if you’re an avid game, you can discuss your gaming session trauma and how Lenovo 4k gaming desktops brought you back into the competitive gaming industry. If you’re an investor, you can discuss the need for people to consider investing in stocks.
People can listen to you as they go about their varying duties, from walking their dog to jogging around the neighborhood. All they need to do is pop in their headphones.
2. They Help Start A Conversation
Podcasts allow you to communicate with many people from around the world. This is great for marketers because their sole aim is to put products in front of a larger audience at all times. With a podcast, you get to build a rapport with listeners, and you’ll become a familiar voice in their work or leisure time. This builds a strong connection between them and your brand, encouraging them to purchase from you in the long run.
To strengthen the connection created by your podcast, you need to tell stories that people can relate to. Instead of sounding like a salesperson, opt for a storytelling approach that enables your listener to connect with you on a personal level. Give them experiences similar to theirs, and then offer your service as a solution or a better option.
The ultimate form of conversation one can create via a podcast is offering listeners a connection to other platforms, such as social media. With a link created between your podcasts and your social media platforms or websites, you open up multiple channels for communication between yourself and your customers. They also receive direct access to viewing your services, which boosts making a sale.
3. They Allow You To Dive Deep Into Topics
When marketing via video, you need your video to be short and sweet because, as we know it, brevity is always best in marketing. Website blogs also need to be short and memorable such that you don’t lose your reader after a few paragraphs. The terrain is a bit different with podcasts, and this is great for marketing.
When not executed well, campaigns that use video, articles, or emails might miss out on some important information. Podcasts offer a channel to fill in those information gaps, giving your listener all the information they might have missed. Sometimes, you need to go deeper into your product review for potential buyers to fully buy into your idea or have an in-depth interview that’ll push listeners to make inquiries.
All in all, podcasts are a great avenue for a lot of growth as a company and as individuals. When utilized to their fullest potential and combined with other great marketing strategies like advertisement and promotions, you’re likely to have huge and consistent benefits for your organization, listeners, and product or service.