Here’s a truth bomb: Converting your ecommerce website visitors into paying customers isn’t easy.
Data even shows that the median conversion rates of typical ecommerce websites range from 2% to 3%. Given these thin slices of the pie, it’s critical to optimize your website for conversions for your business to succeed.
If you’re planning to build your ecommerce website or upgrade an existing one, here are proven insider tips to create high-converting sites.
1. Aim For The Best Web Design
Shoppers are more likely to visit a well-designed website than an unappealing one.
Ensure a professional-looking website design. Place all the essential elements such as your logo, color schemes, images, texts neatly on your site to provide a seamless visual and user experience.
Having a well-designed website helps convey your brand’s credibility, allowing you to nurture trust with visitors and encourage conversions.
Keep track of your web development and design tasks easily using the best project management software. The tool lets you organize, manage, and stay on top of your projects for efficient collaboration and workflows.
If web design is not your strongest suit or you don’t have an in-house web development team, you can always work with professional agencies or graphic designers.
2. Ensure Seamless Website Navigation
A complicated website navigation structure can frustrate your visitors and cause them to leave.
Imagine finding something you love but can’t buy because you can’t see the buy button. A situation such as this can raise your bounce rates, and you’ll lose tons of conversion opportunities.
Provide seamless website navigation to keep this from happening. A simple, intuitive browsing experience makes it quick and easy for visitors to find what they need on your site. It can encourage them to buy (and buy more).
3. Make Your Search Bar Visible
On average, 30% of users utilize the search functionality of an ecommerce website. Such quick search options allow visitors to find what they want in a few clicks, improving the user experience.
Also, website visitors who quickly discover what they’re looking for are more likely to become paying clients.
Provide a quick search website functionality to allow fast and easy browsing. Make it prominent and readily accessible for visitors.
4. Improve Your Website Loading Speed
If your website takes more than two seconds to load, 53% of visitors will abandon it. A few seconds of delay can reduce your ecommerce website’s conversions by as much as 7%.
In other words, a one-second lag may cost you $125,000 in revenue if you’re a $5,000-per-day ecommerce business.
Get rid of slow load speeds and provide a good user experience, encouraging visitors to buy from the site.
Improve your website load speed by using reliable hosting, optimizing images, and cleaning up your media library and anything that can slow down your site
5. Add Compelling Content
Create compelling content by including product images, videos, features, descriptions, and testimonials. Detailed descriptions can appeal to the emotion, enticing shoppers to click on your Call-to-Action (CTA) buttons.
However, if you’re time-strapped and not confident with your writing skills, buying blog articles from reliable writers or content creation agencies is always a good move.
6. Blend SEO With CRO
SEO is the process of optimizing content for search engines such as Google to improve your web pages’ ranking.
Conversion Rate Optimization (CRO) refers to the tools and strategies to increase the percentage of visitors that convert to your website. It focuses mainly on reducing friction in your funnel and enhancing your offer’s value.
Blending SEO with CRO can increase your website conversions because the primary purpose of SEO is to drive traffic, while CRO is to persuade visitors to perform a specific action.
Use the best content management software to streamline and simplify creating and publishing content to support SEO and CRO strategies.
7. Provide An Irresistible Value Proposition
Create a value proposition with your customers in mind.
Assess how your products or services provide value to your clients and highlight this on your website.
More visitors will get attracted and become paying clients when you offer something valuable since they can benefit from your product or services.
8. Optimize Your Website For Mobile And Desktop
Optimize your website for mobile and desktop devices to accommodate more users and potential customers. Having a mobile-friendly website allows smartphone users to access your site and buy your products on the go.
9. Design Value Packed Webpages
Ensure your web pages educate readers and motivate them into action. Doing so helps you attract and better connect with audiences and ultimately convert more visitors into paying clients.
Place valuable information near the top of your web page and include subheadings to help your visitors quickly find the sections that matter to them.
10. Make Your Sales More Visible
Who doesn’t like a good bargain? Some shoppers will purchase items they don’t need because they are on sale.
Make a concerted effort to connect with bargain hunters and ensure they find what they’re searching for straight away.
Display your ongoing sale and special offers on highly visible parts of your website to draw attention to them quickly.
11. Emphasize Your Return Or Refund Policy
Display clear, concise, and transparent return policies prominently on your website.
A well-thought-out return policy helps inspire confidence in your products or services. It can increase customer trust and, ultimately, increase conversion rates.
12. Leverage Social Proof
92% of online shoppers check reviews and feedback before buying.
The figure highlights how reviews and product feedback can influence your visitors’ buying decisions.
Testimonials can alleviate shoppers’ uncertainty about your products’ value or quality since it’s challenging to determine these when buying online.
Overcome shopper objections by displaying social proof across your relevant web pages.
13. Simplify The Checkout Process
Sometimes, all the customers want is to buy a shirt and go. If your website can’t accommodate this, visitors will likely leave without buying.
A study showed that 26% of shoppers abandon their carts because the checkout process is too long.
The solution? Simplify your checkout process.
You can implement a two-step checkout, and instead of a first and last name box, use a “full name” field. Have clients fill out their full address in one line and remove unnecessary optional entries.
You can also offer a guest checkout option for shoppers who simply want to buy and can’t be bothered to create an account on your site.
14. Offer Free Shipping
Providing free shipping is one way of enticing shoppers to buy from your ecommerce website.
If you can’t provide free shipping without any strings attached, determine the price or quantity threshold you’d have to meet to offer free shipping. For instance, offer free shipping when customers buy more than three items or buy more than $100 in total.
15. Add Bold And Clear CTAs
The CTA is a critical website element that helps visitors know what to do next. Effective CTAs can improve your click-through rate and increase visitor conversion.
Use compelling CTAs such as “Send me my copy now” or “Sign up for exclusive offers.” Use eye-catching color schemes to create CTA buttons your visitors can’t help but click.
16. Display Your Trust Seals
Trust seals are badges or emblems to assure users that your website is trustworthy and that all transactions are secure and safe.
Trust or security seals can include your payment processor’s logo, business patents, or accolades you’ve earned.
Displaying your trust seals is an effective method to reassure your new customers of your company’s credibility. It helps entice customers to subscribe to your email list or buy your products.
17. Use a Chat Plugin
Businesses that reply to a customer’s query within five minutes are 69% more likely to earn a sale. Essentially, the faster you can respond to and help visitors, the higher their chances of converting or buying.
Include a chat plugin on your website or provide a way for customers to contact you easily while buying.
Shoppers hate looking for information or waiting for replies, so a well-executed live chat system provides the best possible client experience.
Get that Website Up and Converting
Boosting your website conversions may not sound easy, but knowing what to optimize and the elements to tweak can do the trick.
If you implement these ecommerce conversion tips, you’re bound to see significant ROI in no time. Set your ecommerce website apart from the billion other sites vying for your shoppers’ attention and optimize it to drive conversions and sales.
